Linked in to get candidates in

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Learn to use Linkedin to grow your prospects, and get more leads.

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  • If you are a Lawyer, Plumber, Painter, Restaurant, Real Estate Agent or Doctor YOUR business NEEDS CREDIBILITY! I see credibility being CRUTIAL for business to survive.People NEED to trust you or they will never buy from you. This credibility or trust sometimes happens in the subconscious or it can be built over a period of time. One thing is true, this trust and credibility takes place in EVERY SALE large or small. your LinkedIn profile can Build Credibility!
  • Your Public Profile on Linkedin acts as your Social Selling Business Card
  • I like to start off with this for two reasons…We are all on this call because we are looking for new customers and we are looking for smart ways to grow our businessWe need to put this into perspective. I think we call all agree the best way to grow a business is through word of mouth and referrals. One of the things I like most about LinkedIn, it supports word of mouth and referral based growth. (You will see exactly what I mean when I get to some examples.) So this visual is cool, it shows people buy through our Friends Family and Coworkers, “Our Sphere of Influence” (This is true whether you are looking for a Lawyer, Plumber, Painter, Local Restaurant, Real Estate Agent or Doctor)Why? In this graphic, what we call “traditional forms of marketing blocked out in grayed out” It is NOT DUE to the rise in Social Media Sites like Twitter, FaceBook, YouTube. It has to do with the way people have access to information and the choices people make when consuming information. (Google Search, Tivo, iPhone, Blackberry). Information is at our finger tips!
  • www.Google.com/insights - 2004 to 2011 India Fastest Growing Area Followed By EuropeLinkedIn adds a new member every second
  • LinkedIn has over 80 million members in over 200 countriesIndia Fastest Growing 1 new member is added every second A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
  • Lead Generation and Prospecting related to LinkedIN – We all need customers! (Weather our business grows through referrals, word of mouth, advertising, marketing, or cold calling) If you are anything like ME or many CEO’s you want more and spend less getting more! IM AM GOING TO SHOW YOU A WAY ON LINKED!In my 10 plus years doing sales, I have yet find a better prospecting tool or prospecting company that matches LinkedIn’s capabilities.
  • Communication – When it comes to communication w/ your Target Market, back 5 or 25 years ago, businesses created a marketing and advertising message (usually a board room or behind closed doors) and pushed that message out to their target market, HOPING it would drive sales! They used Yellow Pages, Newspaper, Radio, TV and Pushed that message to as many people as possible. (A LOT OF HOPING AND PRAYING IS INVOLVED IN THAT METHOD) “Called Spray and Pray”Having that said, YOUR PRODUCT IS ONLY AS GOOD AS WHAT PEOPLE ARE SAYING ABOUT IT- YOU NEED A COMMUNICATION PLAN!
  • Linked in to get candidates in

    1. 1. Jamshaid (Jam) Hashmi<br />jhashmi@wsicorporate.com<br />VP Channel Development<br />
    2. 2. Why are you here?<br /><ul><li>Learn about Linkedin
    3. 3. Strategy - What keywords define you?
    4. 4. Completing & Optimizing Your Linkedin Profile – build your Online Brand
    5. 5. Get New Prospects and Candidates
    6. 6. Engagement Opportunities via Groups/Ans
    7. 7. Building Your Company page New
    8. 8. Tools and Applications New</li></li></ul><li>The World is Changing! Are YOU?<br />
    9. 9. Build Credibility<br />How is Credibility Built?<br />
    10. 10. Credibility on Linkedin<br />
    11. 11. Your Sphere of Influence <br />How do people make buying decisions?<br />
    12. 12.
    13. 13. LinkedIn Member Profile<br /><ul><li>80 Million Members
    14. 14. Average Age = 41
    15. 15. Average Household Income = $110,000
    16. 16. 95% of Users College Educated
    17. 17. 37% hold Graduate Degrees
    18. 18. 60% Business Decision Makers
    19. 19. Job Titles:
    20. 20. C-Level Executives = 7.9%
    21. 21. EVP/SVP = 6.5%
    22. 22. Senior Management = 16%
    23. 23. Middle Management = 18%</li></li></ul><li>Why Optimize your Linkedin Profile<br />
    24. 24. Reasons to optimize your profile<br /><ul><li>Increase traffic that your professional website receives from search engines
    25. 25. Linkedin is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results
    26. 26. Linking your company’s websites to an your Linkedin profiles improves Page Rank and give more ‘Link Juice’ pushing the site up the listing</li></li></ul><li>What can you do to optimize your Linkedin Profile?<br />
    27. 27. Do this to optimize your profile<br /><ul><li>Enrich your Linkedin Profile with relevant keywords
    28. 28. Use a Keyword Tool To Research (Google Keyword Tool) FREE!
    29. 29. Make your profile setting public
    30. 30. Create a unique profile URL for yourself
    31. 31. Create Anchor text links to your professional websites</li></li></ul><li><ul><li>Include some</li></ul>compelling info<br />about your professional description, leveraging the keywords that your company is currently using<br />­ Description <br />­ Current <br />­ Summary ­ Specialties<br />
    32. 32. Search ‘Franchise Marketing’ or ‘Seo Expert’ or ‘Social Media Consultant’ or ‘Franchise Development’<br />
    33. 33. Public Profile and Vanity URL <br />
    34. 34. Search Your Name<br />
    35. 35. How can you reach your Target Audience?<br />
    36. 36. Lead Generation & Prospecting <br />When People Search…<br />They Find YOU!<br />Use the Advanced Search Feature<br />
    37. 37. Finding new Candidates<br /><ul><li>Browse the networks of existing customers
    38. 38. Look at “viewers of this profile also viewed”
    39. 39. Join the groups your customers and prospects are in
    40. 40. If you are in the same group you can contact people directly
    41. 41. Check out any local business groups in your area</li></li></ul><li>Add a Badge to Website <br />www.linkedin.com/profile?promoteProfile<br />
    42. 42. Join up to 50 Groups<br />
    43. 43. Working the Group<br /><ul><li>Join Groups, in order to build relationships and increase visibility as well as credibility
    44. 44. Take part in discussion forums
    45. 45. Offer help to connect people or offer advice
    46. 46. Answer questions to demonstrate your knowledge and expertise
    47. 47. Increase your recommendations you need to send personal notes not use the standard text</li></li></ul><li>Communication Plan<br /> Positive Interactions <br />or<br />Brand Reputation Destruction<br />
    48. 48. Step 1: Company Page<br />Step 2: Fill in Details– Services Page<br />
    49. 49. Additional Tools<br />
    50. 50. More Tools<br />
    51. 51. We Do…<br />
    52. 52. Questions?<br />Jam Hashmi<br />VP Channel Development<br />WSI<br />888 678 7588 x 1278 Toll Free<br />905 364 1278 Direct<br />Email: jhashmi@wsicorporate.com<br />

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