If you are a Lawyer, Plumber, Painter, Restaurant, Real Estate Agent or Doctor YOUR business NEEDS CREDIBILITY! I see credibility being CRUTIAL for business to survive.People NEED to trust you or they will never buy from you. This credibility or trust sometimes happens in the subconscious or it can be built over a period of time. One thing is true, this trust and credibility takes place in EVERY SALE large or small. your LinkedIn profile can Build Credibility!
Your Public Profile on Linkedin acts as your Social Selling Business Card
I like to start off with this for two reasons…We are all on this call because we are looking for new customers and we are looking for smart ways to grow our businessWe need to put this into perspective. I think we call all agree the best way to grow a business is through word of mouth and referrals. One of the things I like most about LinkedIn, it supports word of mouth and referral based growth. (You will see exactly what I mean when I get to some examples.) So this visual is cool, it shows people buy through our Friends Family and Coworkers, “Our Sphere of Influence” (This is true whether you are looking for a Lawyer, Plumber, Painter, Local Restaurant, Real Estate Agent or Doctor)Why? In this graphic, what we call “traditional forms of marketing blocked out in grayed out” It is NOT DUE to the rise in Social Media Sites like Twitter, FaceBook, YouTube. It has to do with the way people have access to information and the choices people make when consuming information. (Google Search, Tivo, iPhone, Blackberry). Information is at our finger tips!
www.Google.com/insights - 2004 to 2011 India Fastest Growing Area Followed By EuropeLinkedIn adds a new member every second
LinkedIn has over 80 million members in over 200 countriesIndia Fastest Growing 1 new member is added every second A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
Lead Generation and Prospecting related to LinkedIN – We all need customers! (Weather our business grows through referrals, word of mouth, advertising, marketing, or cold calling) If you are anything like ME or many CEO’s you want more and spend less getting more! IM AM GOING TO SHOW YOU A WAY ON LINKED!In my 10 plus years doing sales, I have yet find a better prospecting tool or prospecting company that matches LinkedIn’s capabilities.
Communication – When it comes to communication w/ your Target Market, back 5 or 25 years ago, businesses created a marketing and advertising message (usually a board room or behind closed doors) and pushed that message out to their target market, HOPING it would drive sales! They used Yellow Pages, Newspaper, Radio, TV and Pushed that message to as many people as possible. (A LOT OF HOPING AND PRAYING IS INVOLVED IN THAT METHOD) “Called Spray and Pray”Having that said, YOUR PRODUCT IS ONLY AS GOOD AS WHAT PEOPLE ARE SAYING ABOUT IT- YOU NEED A COMMUNICATION PLAN!
Middle Management = 18%</li></li></ul><li>Why Optimize your Linkedin Profile<br />
Reasons to optimize your profile<br /><ul><li>Increase traffic that your professional website receives from search engines
Linkedin is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results
Linking your company’s websites to an your Linkedin profiles improves Page Rank and give more ‘Link Juice’ pushing the site up the listing</li></li></ul><li>What can you do to optimize your Linkedin Profile?<br />
Do this to optimize your profile<br /><ul><li>Enrich your Linkedin Profile with relevant keywords
Use a Keyword Tool To Research (Google Keyword Tool) FREE!
Create Anchor text links to your professional websites</li></li></ul><li><ul><li>Include some</li></ul>compelling info<br />about your professional description, leveraging the keywords that your company is currently using<br /> Description <br /> Current <br /> Summary Specialties<br />
Search ‘Franchise Marketing’ or ‘Seo Expert’ or ‘Social Media Consultant’ or ‘Franchise Development’<br />
Answer questions to demonstrate your knowledge and expertise
Increase your recommendations you need to send personal notes not use the standard text</li></li></ul><li>Communication Plan<br /> Positive Interactions <br />or<br />Brand Reputation Destruction<br />
Step 1: Company Page<br />Step 2: Fill in Details– Services Page<br />