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Linked in to get candidates in

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Learn to use Linkedin to grow your prospects, and get more leads.

Published in: Education, Technology, Design
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Linked in to get candidates in

  1. 1. Jamshaid (Jam) Hashmi<br />jhashmi@wsicorporate.com<br />VP Channel Development<br />
  2. 2. Why are you here?<br /><ul><li>Learn about Linkedin
  3. 3. Strategy - What keywords define you?
  4. 4. Completing & Optimizing Your Linkedin Profile – build your Online Brand
  5. 5. Get New Prospects and Candidates
  6. 6. Engagement Opportunities via Groups/Ans
  7. 7. Building Your Company page New
  8. 8. Tools and Applications New</li></li></ul><li>The World is Changing! Are YOU?<br />
  9. 9. Build Credibility<br />How is Credibility Built?<br />
  10. 10. Credibility on Linkedin<br />
  11. 11. Your Sphere of Influence <br />How do people make buying decisions?<br />
  12. 12.
  13. 13. LinkedIn Member Profile<br /><ul><li>80 Million Members
  14. 14. Average Age = 41
  15. 15. Average Household Income = $110,000
  16. 16. 95% of Users College Educated
  17. 17. 37% hold Graduate Degrees
  18. 18. 60% Business Decision Makers
  19. 19. Job Titles:
  20. 20. C-Level Executives = 7.9%
  21. 21. EVP/SVP = 6.5%
  22. 22. Senior Management = 16%
  23. 23. Middle Management = 18%</li></li></ul><li>Why Optimize your Linkedin Profile<br />
  24. 24. Reasons to optimize your profile<br /><ul><li>Increase traffic that your professional website receives from search engines
  25. 25. Linkedin is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results
  26. 26. Linking your company’s websites to an your Linkedin profiles improves Page Rank and give more ‘Link Juice’ pushing the site up the listing</li></li></ul><li>What can you do to optimize your Linkedin Profile?<br />
  27. 27. Do this to optimize your profile<br /><ul><li>Enrich your Linkedin Profile with relevant keywords
  28. 28. Use a Keyword Tool To Research (Google Keyword Tool) FREE!
  29. 29. Make your profile setting public
  30. 30. Create a unique profile URL for yourself
  31. 31. Create Anchor text links to your professional websites</li></li></ul><li><ul><li>Include some</li></ul>compelling info<br />about your professional description, leveraging the keywords that your company is currently using<br />­ Description <br />­ Current <br />­ Summary ­ Specialties<br />
  32. 32. Search ‘Franchise Marketing’ or ‘Seo Expert’ or ‘Social Media Consultant’ or ‘Franchise Development’<br />
  33. 33. Public Profile and Vanity URL <br />
  34. 34. Search Your Name<br />
  35. 35. How can you reach your Target Audience?<br />
  36. 36. Lead Generation & Prospecting <br />When People Search…<br />They Find YOU!<br />Use the Advanced Search Feature<br />
  37. 37. Finding new Candidates<br /><ul><li>Browse the networks of existing customers
  38. 38. Look at “viewers of this profile also viewed”
  39. 39. Join the groups your customers and prospects are in
  40. 40. If you are in the same group you can contact people directly
  41. 41. Check out any local business groups in your area</li></li></ul><li>Add a Badge to Website <br />www.linkedin.com/profile?promoteProfile<br />
  42. 42. Join up to 50 Groups<br />
  43. 43. Working the Group<br /><ul><li>Join Groups, in order to build relationships and increase visibility as well as credibility
  44. 44. Take part in discussion forums
  45. 45. Offer help to connect people or offer advice
  46. 46. Answer questions to demonstrate your knowledge and expertise
  47. 47. Increase your recommendations you need to send personal notes not use the standard text</li></li></ul><li>Communication Plan<br /> Positive Interactions <br />or<br />Brand Reputation Destruction<br />
  48. 48. Step 1: Company Page<br />Step 2: Fill in Details– Services Page<br />
  49. 49. Additional Tools<br />
  50. 50. More Tools<br />
  51. 51. We Do…<br />
  52. 52. Questions?<br />Jam Hashmi<br />VP Channel Development<br />WSI<br />888 678 7588 x 1278 Toll Free<br />905 364 1278 Direct<br />Email: jhashmi@wsicorporate.com<br />

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