How to Easily Publish Posts on the New Linkedin Publishing Platform
The New Linkedin Publishing Platform is Here!
In today’s professional environment, LinkedIn is one of the most powerful tools to make your mark on the business world. Boasting a membership of almost 300 million professionals worldwide, the focus on professional life differentiates LinkedIn from other social media platforms like Facebook and Twitter.
One of the newest and most exciting features that LinkedIn has developed has many users buzzing: the LinkedIn Publishing Platform. The new feature allows you to post content, build a following and promote your brand and your work to potential clients, future employers and influential decision makers in your industry.
The platform is not available for everyone with a profile just yet, with LinkedIn allowing access to only a select number of users before eventually rolling out the feature to everyone. You can tell if your profile allows you to publish on the LinkedIn publishing platform by looking for the “pencil” on your status update bar. If you don’t have the feature on your profile, you can get on the waiting list by filling this form. Register to become a Linkedin Publisher
LinkedIn has stated that the average “influencer” post could get as many as 31, 000 views, 250 likes and 80 comments. Influencer posts show great potential in their ability to drive reader engagement and visitors to the influencer’s profile. When you compare this large organic reach to the smaller one of popular social networking site Facebook, it is evident that LinkedIn should be the most important part of your content marketing approach. The platform can give you the opportunity to expand your reach, however, it is crucial to create high quality content that sets you apart from the rest. Here are some tips on getting the most out of these new features and making your content and profile stand out from the rest.
#1 Publish Relevant and Interesting Content on the Linkedin Publishing Platform
Create a plan. What content do you believe would be the most relevant to your target audience? Try putting a plan in place before you start writing and be sure to have sufficient knowledge on the topic you are writing about.
With many professionals and experts potentially reading your posts, it is important not to make mistakes by providing incorrect information or making small grammatical errors that put off the reader.
Also, make sure your content does not sound too much like a sales pitch. LinkedIn has made it clear in the past that any sales oriented content on the publishing platform will not be tolerated. If you do want to make a sales pitch, the advertising platform is the best option.
LinkedIn also provides helpful guidelines in their help centre about what you can publish. You can use this as a reference to understand how to frame your content and make it resonate with your