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Use robust tracking:
- Events
- Time stamps
- Unique identifiers (Device id, customer id)
Build segments based on behaviou...
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How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
How to retain app users by Jampp and Trainline
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How to retain app users by Jampp and Trainline

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Presented at the App Promotion Summit in July 2016, Trainline and Jampp walk through real challenges and best practices for acquiring and retaining mobile app users using predictive segments and sophisticated retargeting strategies.

Published in: Mobile
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How to retain app users by Jampp and Trainline

  1. 1. Use robust tracking: - Events - Time stamps - Unique identifiers (Device id, customer id) Build segments based on behaviour: - Commuters - Mobile ticket adopters - Frequent travellers Define the funnel and the value of each segments
  2. 2. 211 42 47 39 56

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