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2 Trends in Market Research

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On February 18th and 19th, Greenbook hosted the 5th annual IIeX in Amsterdam. While the venue was among the best I’ve ever seen, there was an overriding theme that surfaced, research empowerment.

After doing over 80 interviews on the Happy Market Research Podcast among some of today’s top minds in market research, a theme is coming into focus: Research Empowerment.

Published in: Marketing
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