Mobile Marketing: How Consumers Use Mobile to Connect with Your Business

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Mobile Marketing Facts and Figures: This presentation, created by Jamie Turner, the co-author of the #1 best-selling book on mobile marketing, provides facts and figures on mobile marketing. It also provides tips and techniques you can use for your business.

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  • Jamie, Awesome presentation and Great Book (Go Mobile) However i respectfully disagree with your definition of a Mobile App. on slide 50 - native Apps Live on the phone however Web Apps (Not a Mobilized website) live on a server. You can see this at http:BizAppFusion.mobi .
    BizAppFusion's Web based APP works on all platforms, and cost a fraction of price of native apps.($100 vs $10,000s) and offer complete customization. They're perfect for Small Businesses.
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  • Jamie, thanks for your brilliant presentation today on How Consumers Use Mobile to Connect with Your Business. Excellent information and one of the best presentations I've seen to tie it all together. There were some very engaging examples and exceptional ideas to implement for any business to incorporate mobile strategies.
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Mobile Marketing: How Consumers Use Mobile to Connect with Your Business

  1. 1. How Consumers Use Mobile toEngage with Your Brand Jamie Turner Author, Speaker and Founder of BKV’s 60 Second Marketer Follow Jamie on Twitter @AskJamieTurner
  2. 2. Questions• Feel free to ask questions in the Question Pane on your computer• Let’s kick things off by having you confirm in the Question Pane that you’re seeing this slide and that audio is working• Also, these slides can be downloaded at 60SecondMarketer.com/blog
  3. 3. Introductions• Co-author of How to Make Money with Social Media and Go Mobile• Regular guest on CNN’s HLN on the topic of social media and mobile media• Follow me @AskJamieTurner or on 60SecondMarketer.com
  4. 4. Go Mobile -- The Book• Written by Jamie Turner, Founder of 60SecondMarketer.com and Jeanne Hopkins, V.P. of Marketing at HubSpot• #1 best-selling mobile marketing book in the U.S. and the U.K.• Available everywhere Now Available
  5. 5. 60SecondMarketer.com/GoMobileChapter
  6. 6. Introductions
  7. 7. Introductions
  8. 8. Agenda• Mobile Marketing Facts and Figures (10 minutes)• How Consumers Use Smartphones (10 minutes)• Overview of Mobile Marketing Tools (10 minutes)• How to Minimize the Showroom Effect (10 minutes)• Applause, Encore, Standing Ovation (3 hours) Download these slides at 60SecondMarketer.com/blog
  9. 9. Mobile Marketing Facts and Figures
  10. 10. Mobile Marketing Facts and FiguresShare these facts on Twitter by referencing @AskJamieTurner
  11. 11. Mobile Marketing Facts and Figures• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) Share these facts on Twitter by referencing @AskJamieTurner
  12. 12. Mobile Marketing Facts and Figures• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)• The growth rate of the iPhone was 10 times faster than the growth rate of AOL (Source: Nielsen) Share these facts on Twitter by referencing @AskJamieTurner
  13. 13. Mobile Marketing Facts and Figures• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)• The growth rate of the iPhone was 10 times faster than the growth rate of AOL (Source: Nielsen)• Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner) Share these facts on Twitter by referencing @AskJamieTurner
  14. 14. Mobile Marketing Facts and FiguresShare these facts on Twitter by referencing @AskJamieTurner
  15. 15. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)Share these facts on Twitter by referencing @AskJamieTurner
  16. 16. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) • Google has seen mobile searches grow by more than 400% over the past year (Source: Google)Share these facts on Twitter by referencing @AskJamieTurner
  17. 17. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) • Google has seen mobile searches grow by more than 400% over the past year (Source: Google) • Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)Share these facts on Twitter by referencing @AskJamieTurner
  18. 18. How Businesses are Using MobileMarketing to Connect with Customers
  19. 19. How Businesses are Using MobileMarketing to Connect with Customers• Mobile Web Sites• Short Message Service (SMS)• Multimedia Message Service (MMS)• Mobile Display Ads• Mobile Paid Search• Location-Based Marketing: LBS, NFC, Bluetooth and LBA• Apps• 2D Codes• Mobile Email• Tablet Computing
  20. 20. How Businesses are Using MobileMarketing to Connect with Customers Google RIM Apple Microsoft 39% 20% 28% 9% Source: GS StatcounterDownload these slides at 60SecondMarketer.com/blog
  21. 21. How Consumers Use Smartphones Check and send email (82%) Read news articles (56%) Look up directions (69%) Listen to music/radio (45%) Watch online videos (41%) Play online games (39%) Manage finances and bills (34%) Look up sports information (38%) Use a social networking website (63%) Source: The Mobile Movement StudyShare these facts on Twitter by referencing @AskJamieTurner
  22. 22. How Consumers Use Smartphones 0 25 50 75 100 Check and send email (82%) Read news articles (56%) Look up directions (69%) Listen to music/radio (45%) Watch online videos (41%) Play online games (39%) Manage finances and bills (34%) Look up sports information (38%) Use a social networking website (63%) Source: The Mobile Movement StudyShare these facts on Twitter by referencing @AskJamieTurner
  23. 23. How Consumers Use SmartphonesShare these facts on Twitter by referencing @AskJamieTurner
  24. 24. How Consumers Use Smartphones • 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches (Source: Google)Share these facts on Twitter by referencing @AskJamieTurner
  25. 25. How Consumers Use Smartphones • 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches (Source: Google) • That said, 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online (Source: ClickIQ)Share these facts on Twitter by referencing @AskJamieTurner
  26. 26. How Consumers Use Smartphones • 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches (Source: Google) • That said, 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online (Source: ClickIQ) • This is called The Showroom EffectShare these facts on Twitter by referencing @AskJamieTurner
  27. 27. How Consumers Use Smartphones Hmmm. • 70% of all mobile searches Now that I’ve found are acted upon within an Go Mobile in the hour vs. 30% of all bookstore, I think I’ll go traditional searches (Source: home and buy it Google) online. • That said, 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online (Source: ClickIQ) • This is called The Showroom EffectShare these facts on Twitter by referencing @AskJamieTurner
  28. 28. Age Segmentation of Those Using Mobile to Research Products In-Store Age 18 to 29 (25%) Age 30 to 39 (26%) Age 40 to 49 (12%) Age 50 to 59 (6%) Over 60 (2%) Source: ClickIQ and Internet RetailerShare these facts on Twitter by referencing @AskJamieTurner
  29. 29. Age Segmentation of Those Using Mobile to Research Products In-Store 100 Age 18 to 29 (25%) Age 30 to 39 (26%) 75 Age 40 to 49 (12%) Age 50 to 59 (6%) Over 60 (2%) 50 Source: ClickIQ and Internet Retailer 25 0Share these facts on Twitter by referencing @AskJamieTurner
  30. 30. Retaining the Sale• Best Buy: 35% of those that researched at Best Buy ended up purchasing at the Best Buy store, with another 14% purchasing at BestBuy.com. 21% purchased from Amazon.com. The rest did not purchase.• Target: 29% of those that researched at Target ended up purchasing at Target, with another 8% purchasing at Target.com. 21% purchased at Amazon.com.• WalMart: 26% of those that researched at Wal-Mart ended up purchasing at the Wal-Mart store, with another 10% purchasing at WalMart.com. 24% purchased at Amazon.com. Source: ClickIQ and Internet RetailerDownload these slides at 60SecondMarketer.com/blog
  31. 31. An Overview of the Tools Used in MobileMarketing
  32. 32. Mobile Website Standard Mobile
  33. 33. Mobile Websites: The Essential ThingsYou Need to Know
  34. 34. Mobile Websites: The Essential ThingsYou Need to Know• Automated Systems • GoDaddy
  35. 35. Mobile Websites: The Essential ThingsYou Need to Know• Automated Systems • GoDaddy• Plug-and-Play Systems • Mobify • Mobilizer • HubSpot
  36. 36. Mobile Websites: The Essential ThingsYou Need to Know• Automated Systems • GoDaddy• Plug-and-Play Systems • Mobify • Mobilizer • HubSpot• Third party agencies or design firms • Mobilize Worldwide • BKV
  37. 37. SMS and MMS
  38. 38. Short Message Service• The most common phone- based activity among U.S. cell phone users of all ages• Used by American Idol, the American Red Cross and others• Used by CNN, Mashable and ABC News for push notifications• Used by doctors to remind patients of appointments• Used by airlines to update people on flights Download these slides at 60SecondMarketer.com/blog
  39. 39. Mobile Display Ads
  40. 40. Mobile Display Ads • Campbell’s ran a mobile ad using the iAd platform • Results: 53 million impressions, 1% click-through rate • Spent an average of one minute investigating ad • Intent to purchase was 4 times greater than with TV • Remembered "Campbells" five times more often than TV ad respondentsSource: Nielsen
  41. 41. Mobile Paid Search
  42. 42. Mobile Paid SearchDownload these slides at 60SecondMarketer.com/blog
  43. 43. Mobile Paid Search• Less competition than with traditional search• Local queries are the norm -- movies, restaurants, bars, coffee shops, etc.• Click-to-call and click-to- map are important• Voice search is now available for all major search engines• 60 Second Marketer comes up as 62nd MarketerDownload these slides at 60SecondMarketer.com/blog
  44. 44. Location-Based Marketing:Location-Based Services, Near FieldCommunications, Bluetooth Marketingand Location-Based Advertising
  45. 45. Location-Based ServicesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  46. 46. Tips on Using Location-Based Services • First of all, claim your business • Reward first-time visitors • Change deals often • Promote group check-ins. The more in a group, the better the deal • Interact with customers. Make them accomplish a small task (Origami napkin) to redeem • Promote to those checking-in nearbyDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  47. 47. Near Field Communications
  48. 48. Location-Based Advertising• Uses Geo-Fencing to figure out where you are• SMS, display ads and paid search ads can be targeted by location• Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
  49. 49. Mobile Apps
  50. 50. Mobile Apps•A mobile app is not a mobile website• An app is a software program that lives on your smartphone• A mobile website is a website that lives on a server in “the cloud” Download these slides at 60SecondMarketer.com/blog
  51. 51. How Apps Are Used Games (64%) Weather (60%) Social Networking (56%) Maps (51%) Music (44%) News (39%) Entertainment (34%) Banking (32%)Source: Nielsen
  52. 52. How Apps Are Used 75.0 50.0 25.0 0 Games (64%) Weather (60%) Social Networking (56%) Maps (51%) Music (44%) News (39%) Entertainment (34%) Banking (32%)Source: Nielsen
  53. 53. How to Develop an App for YourBusiness• For a customized experience, use a mobile app development company (Mobilize Worldwide)• For a plug-and-play experience, use AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRevDownload these slides at 60SecondMarketer.com/blog
  54. 54. 2D Codes
  55. 55. 2D CodesQ: Where have youscanned a QR/Bar codewith your mobile phone? Printed magazine or newspaper (49%) Product packaging (35%) Website (27%) Poster or flyer or kiosk (24%) Business card or brochure (13%) Storefront (13%) TV (12%)Source: comScore MobiLens June 2011
  56. 56. 2D CodesQ: Where have youscanned a QR/Bar code 50.0with your mobile phone? 37.5 Printed magazine or newspaper (49%) Product packaging (35%) 25.0 Website (27%) Poster or flyer or kiosk (24%) Business card or brochure (13%) 12.5 Storefront (13%) TV (12%) 0Source: comScore MobiLens June 2011
  57. 57. 2D Codes• 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages
  58. 58. Let’s Generate a QR Code
  59. 59. 2D Codes
  60. 60. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  61. 61. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  62. 62. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  63. 63. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  64. 64. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  65. 65. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  66. 66. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  67. 67. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  68. 68. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  69. 69. 2D Codes
  70. 70. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  71. 71. 2D CodesDownload a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  72. 72. 2D Codes
  73. 73. 2D Codes Jamie’s Neanderthal Exhibit Photo
  74. 74. 2D Codes Jamie’s Neanderthal Jamie’s High School Exhibit Photo Yearbook Photo
  75. 75. Google Googles
  76. 76. Google Googles
  77. 77. How to Minimize the Showroom Effect
  78. 78. 60SecondMarketer.com/GoMobileChapter
  79. 79. 5 Ways to Keep Shoppers in Your Store• Check-in Specials: Foursquare has 10 million users and, along with Facebook, provides instant check-in specials. No need to wait for someone to become “Mayor” for a special• Other Location-Based Services include WHERE, SCVNGR, Loopt and others
  80. 80. 5 Ways to Keep Shoppers in Your Store • QR Codes: Add QR codes to select products that provide reviews, information and, most importantly, a deal! QR Codes. They’re • By targeting mobile users in this way, you provide a ugly, but discount for people who might effective. otherwise have bought online • Non-mobile researchers still pay regular price, thereby minimizing the effect the discount has on revenues
  81. 81. 5 Ways to Keep Shoppers in Your Store• SMS Promotions: One of the best things about SMS is that you can provide strategically- timed offers to a very captive audience• Deliver messages when new products arrive or provide discounts during hours of the day when traffic is slower
  82. 82. 5 Ways to Keep Shoppers in Your Store• Location-Based Banner Ads: User clicks an ad, which then uses GPS technology to identify location and direct them to nearest store Source: MobClix
  83. 83. 5 Ways to Keep Shoppers in Your Store• Publish Your Inventory: If you can’t lick ‘em, then join ‘em• Make sure your inventory is available to mobile shoppers by publishing it to shopping aggregators like Google Merchant Center or ShopSavvy
  84. 84. Special Thanks to Our Sponsors
  85. 85. 60SecondMarketer.com/GoMobileChapter
  86. 86. Contact MeTo Download a Free Chapter:60SecondMarketer.com/GoMobileChapterTo Download this Presentation:60SecondMarketer.com/blogFollow me here:60SecondMarketer.com/blog@AskJamieTurnerContact me:Jamie.Turner@60SecondMarketer.com404-233-0332 Now Available

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