How to Use Mobile Marketing to Get New Customers              Jamie Turner   Author, Speaker and Marketing Consultant   Fo...
Singapore -- April 10th through 12th, 2013 London -- June 12th through 14th, 2013
Let’s Get to Know One Another
Introductions• Co-author of How to  Make Money with Social  Media and Go Mobile• Regular guest on CNN  and HLN on the topi...
#1 Best-Selling Mobile Marketing Book
AgendaAgenda Item             Time Allotment• How Consumers         10 Minutes Make Buying Decisions• How to Use Mobile   ...
Mobile Media Facts and Figures
Mobile Marketing Facts and Figures• There are 6.8 billion people on  the planet. 4.0 billion own a  mobile phone. Only 3.5...
Mobile Marketing Facts and Figures• There are 6.8 billion people on  the planet. 4.0 billion own a  mobile phone. Only 3.5...
Mobile Marketing Facts and Figures• There are 6.8 billion people on  the planet. 4.0 billion own a  mobile phone. Only 3.5...
Mobile Marketing Facts and Figures                                             • Mobile coupons generate 10               ...
Mobile Marketing Facts and Figures                                             • Mobile coupons generate 10               ...
Mobile Marketing Facts and Figures                                             • Mobile coupons generate 10               ...
Activities Conducted on Mobile Devices   Compare prices online while shopping in store (38%)   Browsing products through w...
Activities Conducted on Mobile Devices 40 30 20  10      0          Compare prices online while shopping in store (38%)   ...
How Businesses are Using MobileMarketing to Grow Revenues
How Businesses are Using MobileMarketing to Grow Revenues• Mobile Web Sites• Short Message Service (SMS)• Multimedia Messa...
How Businesses are Using MobileMarketing to Grow Revenues     Google   RIM     Apple    Microsoft      50%     8%      33%...
How People MakeBuying Decisions
What is the Purpose of Marketing?
How People Make Buying Decisions
How People Make Buying Decisions   Female Brain
How People Make Buying Decisions   Female Brain      Male Brain
How to Set Up a Mobile Website
Mobile Website      Standard   Mobile
Mobile Websites: The Essential ThingsYou Need to Know
Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly
Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly• Streamline the Navigation
Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly• Streamline the Navigation• Honor Your Brand
Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly• Streamline the Navigation• Honor Your Brand• Tes...
SMS and MMS
Short Message Service• The most common phone-  based activity among U.S. cell  phone users of all ages• Used by American I...
Short Message Service• Text messages are read  within 4 minutes of receipt,  as opposed to 48 hours for  email• 4 billion ...
Mobile Display Ads
Mobile Display Ad Options• User clicks ad, which then uses GPS technology to identify  location and direct them to nearest...
Mobile Display: Targeting Options• Custom audiences -- TV fans,  telecom switchers, business  travelers, etc.• Geographic ...
Mobile Paid Search
Is Mobile Paid Search Right for You? • Mobile paid search is perfect   for quick information on low-   consideration produ...
Location-Based Marketing:Location-Based Services, Near FieldCommunications and Location-BasedAdvertising
Location-Based Marketing Overview
Location-Based Services
Near Field Communications
Location-Based Advertising• Uses Geo-Fencing to figure  out where you are• SMS, display ads and paid  search ads can be tar...
Mobile Apps
Mobile Apps•A  mobile app is not a  mobile website• An app is a software  program that lives on your  smartphone• A mobile...
How Apps Are Used  Games (64%)           Social Networking (56%)   Music (44%)  Entertainment (34%)   Weather (60%)       ...
How Apps Are Used                                                                     70                                  ...
Augmented Reality Apps
2D Codes
2D Codes• 2D codes can be used to  deepen relationship with  audience• Come in many formats: QR  Codes, Datamatrix, EZ  Co...
• 10% of magazine advertising  pages contain a QR code,  up from 5% a year ago• Average response rate was  6.4%• According...
Let’s Generate a QR Code
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes    Jamie’s Neanderthal       Exhibit Photo
2D Codes    Jamie’s Neanderthal   Jamie’s High School       Exhibit Photo        Yearbook Photo
Google Goggles
Google Googles
Mobile Media Action Plan• Step #1: Mobilize your website• Step #2: Watch how your  competitors are using mobile  media• St...
Mobile Media Action Plan                     • Step #7: Claim your business                       on location-based applic...
Contact MeTo Download:60SecondMarketer.com/blogFollow me here:60SecondMarketer.com/blog@AskJamieTurnerContact me:Jamie.Tur...
How Consumers Use Mobile to Engage with Brands
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How Consumers Use Mobile to Engage with Brands

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Mobile Marketing is being used by more and more consumers to connect with brands. Are you using all the proper tools to connect with your customers via mobile? Find out how in this presentation from Jamie Turner, co-author of "Go Mobile."

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How Consumers Use Mobile to Engage with Brands

  1. 1. How to Use Mobile Marketing to Get New Customers Jamie Turner Author, Speaker and Marketing Consultant Follow Jamie on Twitter @AskJamieTurner
  2. 2. Singapore -- April 10th through 12th, 2013 London -- June 12th through 14th, 2013
  3. 3. Let’s Get to Know One Another
  4. 4. Introductions• Co-author of How to Make Money with Social Media and Go Mobile• Regular guest on CNN and HLN on the topic of social media and mobile marketing• Consults with small, As Seen On medium and large corporations
  5. 5. #1 Best-Selling Mobile Marketing Book
  6. 6. AgendaAgenda Item Time Allotment• How Consumers 10 Minutes Make Buying Decisions• How to Use Mobile 10 Minutes Marketing to Connect with Customers• Applauseand 3 Hours Standing Ovation
  7. 7. Mobile Media Facts and Figures
  8. 8. Mobile Marketing Facts and Figures• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)Tweet these facts by using @AskJamieTurner
  9. 9. Mobile Marketing Facts and Figures• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley) Tweet these facts by using @AskJamieTurner
  10. 10. Mobile Marketing Facts and Figures• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)• Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner) Tweet these facts by using @AskJamieTurner
  11. 11. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)Tweet these facts by using @AskJamieTurner
  12. 12. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) • Google has seen mobile searches grow by more than 400% over the past year (Source: Google)Tweet these facts by using @AskJamieTurner
  13. 13. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) • Google has seen mobile searches grow by more than 400% over the past year (Source: Google) • Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)Tweet these facts by using @AskJamieTurner
  14. 14. Activities Conducted on Mobile Devices Compare prices online while shopping in store (38%) Browsing products through websites or apps (38%) Searching for or using online coupons (24%) Purchasing products (22%) Scanning barcode for price or info (22%) Using location based services to find retail location (18%) Source: Nielsen
  15. 15. Activities Conducted on Mobile Devices 40 30 20 10 0 Compare prices online while shopping in store (38%) Browsing products through websites or apps (38%) Searching for or using online coupons (24%) Purchasing products (22%) Scanning barcode for price or info (22%) Using location based services to find retail location (18%) Source: Nielsen
  16. 16. How Businesses are Using MobileMarketing to Grow Revenues
  17. 17. How Businesses are Using MobileMarketing to Grow Revenues• Mobile Web Sites• Short Message Service (SMS)• Multimedia Message Service (MMS)• Mobile Display Ads• Mobile Paid Search• Location-Based Marketing: LBS, NFC, Bluetooth and LBA• Apps• 2D Codes (QR Codes)
  18. 18. How Businesses are Using MobileMarketing to Grow Revenues Google RIM Apple Microsoft 50% 8% 33% 9% Source: Nielsen
  19. 19. How People MakeBuying Decisions
  20. 20. What is the Purpose of Marketing?
  21. 21. How People Make Buying Decisions
  22. 22. How People Make Buying Decisions Female Brain
  23. 23. How People Make Buying Decisions Female Brain Male Brain
  24. 24. How to Set Up a Mobile Website
  25. 25. Mobile Website Standard Mobile
  26. 26. Mobile Websites: The Essential ThingsYou Need to Know
  27. 27. Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly
  28. 28. Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly• Streamline the Navigation
  29. 29. Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly• Streamline the Navigation• Honor Your Brand
  30. 30. Mobile Websites: The Essential ThingsYou Need to Know• Be Thumb-Friendly• Streamline the Navigation• Honor Your Brand• Test Your Site
  31. 31. SMS and MMS
  32. 32. Short Message Service• The most common phone- based activity among U.S. cell phone users of all ages• Used by American Idol, the American Red Cross and others• Used by doctors to remind patients of appointments• Used by airlines to update people on flights
  33. 33. Short Message Service• Text messages are read within 4 minutes of receipt, as opposed to 48 hours for email• 4 billion texts sent daily, compared with 2.9 billion Google searches daily Sources: CTIA.org; Wikipedia
  34. 34. Mobile Display Ads
  35. 35. Mobile Display Ad Options• User clicks ad, which then uses GPS technology to identify location and direct them to nearest store Source: MobClix
  36. 36. Mobile Display: Targeting Options• Custom audiences -- TV fans, telecom switchers, business travelers, etc.• Geographic targeting -- Country, City, Neighborhood, etc.• Demographic targeting• Time of day targeting• Advertiser retargeting through pixels or clicker tracking• Carrier/handset targeting• Age of device/profileThe hashtag for today’s webinar is #GoMobile
  37. 37. Mobile Paid Search
  38. 38. Is Mobile Paid Search Right for You? • Mobile paid search is perfect for quick information on low- consideration products or services • 70% of searchers complete their task within 1 hour, compared with 30% for desktop (MobileMarketer)
  39. 39. Location-Based Marketing:Location-Based Services, Near FieldCommunications and Location-BasedAdvertising
  40. 40. Location-Based Marketing Overview
  41. 41. Location-Based Services
  42. 42. Near Field Communications
  43. 43. Location-Based Advertising• Uses Geo-Fencing to figure out where you are• SMS, display ads and paid search ads can be targeted by location• Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
  44. 44. Mobile Apps
  45. 45. Mobile Apps•A mobile app is not a mobile website• An app is a software program that lives on your smartphone• A mobile website is a website that lives on a server in “the cloud”
  46. 46. How Apps Are Used Games (64%) Social Networking (56%) Music (44%) Entertainment (34%) Weather (60%) Maps (51%) News (39%) Banking (32%) Source: Neilsen
  47. 47. How Apps Are Used 70 52.5 35 17.5 0 Games (64%) Social Networking (56%) Music (44%) Entertainment (34%) Weather (60%) Maps (51%) News (39%) Banking (32%) Source: Neilsen
  48. 48. Augmented Reality Apps
  49. 49. 2D Codes
  50. 50. 2D Codes• 2D codes can be used to deepen relationship with audience• Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife• 2D code reader can be downloaded from SPARQ.it
  51. 51. • 10% of magazine advertising pages contain a QR code, up from 5% a year ago• Average response rate was 6.4%• According to the DMA, the verage response rate for direct mail is 4.4% Source: Nellymoser
  52. 52. Let’s Generate a QR Code
  53. 53. 2D Codes
  54. 54. 2D Codes
  55. 55. 2D Codes
  56. 56. 2D Codes
  57. 57. 2D Codes
  58. 58. 2D Codes
  59. 59. 2D Codes
  60. 60. 2D Codes
  61. 61. 2D Codes
  62. 62. 2D Codes
  63. 63. 2D Codes
  64. 64. 2D Codes
  65. 65. 2D Codes
  66. 66. 2D Codes
  67. 67. 2D Codes Jamie’s Neanderthal Exhibit Photo
  68. 68. 2D Codes Jamie’s Neanderthal Jamie’s High School Exhibit Photo Yearbook Photo
  69. 69. Google Goggles
  70. 70. Google Googles
  71. 71. Mobile Media Action Plan• Step #1: Mobilize your website• Step #2: Watch how your competitors are using mobile media• Step #3: Start using mobile media yourself• Step #4: Set your Google Alerts for “Mobile Marketing”• Step #5: Create a 2D or QR code promotion• Step #6: Run a mobile ad campaign
  72. 72. Mobile Media Action Plan • Step #7: Claim your business on location-based applications • Step #8: Design an iPhone or a Smart Phone app • Step #9: Integrate your mobile campaign into the rest of your campaign • Step #10: Test your way into success
  73. 73. Contact MeTo Download:60SecondMarketer.com/blogFollow me here:60SecondMarketer.com/blog@AskJamieTurnerContact me:Jamie.Turner@60SecondMarketer.com678-313-3472

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