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50

Amazing FACTS
About MOBILE
Marketing

S Z
!?
Brought to you by your friends at
Many of these AMAZING
FACTS can be found in

GO MOBILE,
the #1 BEST-SELLING
mobile marketing
book in America.

[http://www.GoMobileBook.com]
There are 6.8 BILLION
people on the planet.
4 BILLION of them use
a mobile phone.
Only 3.5 BILLION of
them use a toothbrush.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
91% OF ADULTS

have their mobile phone
within arm’s reach

24/7.

[Morgan Stanley, 2007]
25%
of Americans use only
mobile devices to
access the INTERNET.
[ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
There are 5X as many
CELLPHONES
in the world as
there are PCs.

[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
82%

of U.S. adults
own a cellphone.

[ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
There are

271 MILLION
mobile subscribers
in the U.S. alone
51%

of the mobile subscribers

IN THE U.K.

own a smartphone

49%

of the mobile subscribers

in the U.S.

own a smartphone.
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Brands USING SMS
to reach customers
connect with

95%

of all smartphone &
non-smartphone users.

[ http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer/ ]!
90%
of text messages
are read within

3 MINUTES
of being delivered.
[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
9 out of 10
mobile searches
lead to action.

OVER HALF

lead to purchase.

[ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
mobile ads perform

4-5
times better

than online ads in key metrics such
as brand favorability, awareness,
and purchase intent. 
37%

of those
checking-in on a service
like Foursquare did so
from an Android.

34%

of them
checked-in from an
iPhone.

[ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
70%

of mobile
searches lead
to action
within one
hour.

(It takes one month
for the same
percentage of desktop
users to catch up.)
[ http://www.mobilemarketer.com/cms/opinion/columns/8188.html ]
40%

of tablet owners said they’ve looked up information about a
TV program while they were watching the TV show.

[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
74%

of smartphone users use their phone
to help with shopping

[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]

with

79%
ultimately making a purchase
as a result
[ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
Nielsen reported an

89%

Increase in mobile data
usage between 2010 and 2011
Mobile coupons receive

10 times higher redemption rates
than print coupons.

[http://www.GoMobileBook.com]
The Weather Channel gets sky-high
click-through rates on mobile
display banner ads vs. desktop banner ads.

(600% to 700% higher, to be exact.)

[ http://www.mobilemarketer.com/cms/news/media/7827.html ]
Many people are
surprised by the fact that
the total reach of the
Apple’s iOS (including
iPhone, iPad and iTouch)
outperforms Android
by…

[ Comscore ]

59%
16.7M
mobile subscribers,
including 76% of the
smartphone owners,
used location-based check-in
[ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
81% of smartphone users
have done product research via
smartphone and

50% have made
a purchase with one.

[ research from Prosper Mobile Insights ]
33%

of US mobile customers
prefer offers via text
message to those via
mobile Web (21%), apps
(11%), and voice mail (8%).

[ http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf]
50%
of those surveyed
report receiving text
messages from
retailers and
making a purchase
as a result.

34%
of those same
respondents have
scanned a QR code
with a smartphone.

[ http://www.marketingcharts.com/direct/8-in-10smartphone-users-have-browsed-products-17665/ ]
30
million

consumers watch
television content via
their mobile phones.
[ http://blog.nielsen.com/nielsenwire/mediauniverse/]
Data from Jumptap’s
STAT report suggests
that while its network
reaches an even split

of men and women,
men are more likely to
click on ads.

[ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
Apple iOS sees the

highest click-through-rate.
Ads run on iOS devices
have almost double the
CTR (72%) of those on

Android devices
(41%).

[ http://www.jumptap.com/about-us/research/mobile-stat/ ]
73%
[ http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf ]

Of smartphone users
said they used the
Mobile Web to shop
rather than an app.
43% of marketers currently use mobile
technology

Another 25% plan to do so
within the next 12 months,
and 16% plan to do so in
more than 12 months.

Only 15% of
marketers have no
plans to use
mobile technology.
[http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm ]
The average amount
of time smartphone
and tablet users
spend with mobile
applications reached
in
December 2011.

94 minutes

The average amount
of time they spend on
the web is just

72 minutes.

[ http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook ]
50%
18%
have scanned QR codes

(Go on. Give it a try.)

have purchased afterwards
[http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
Time spent on mobile apps is largely dominated by
games and social networking.

(49% and 30% respectively.)
By 2013, mobile phones will overtake
PCs as the most common Web access
device worldwide.

[ http://www.gartner.com/it/page.jsp?id=1278413 ]
60%
74%

of Web users say they expect a site to load on
their mobile phone in three seconds or less.
are only willing to wait five seconds or less for a
Web page to load before leaving the site.

[ http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers ]
of smartphone users
looked up

95% local
information

[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
Of the 95% who looked up local information…

61% called
[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
Of the 95% who looked up local information…

59% visited
87%
Of smartphone users
asked why they would
scan a QR code, 87%
said to get a coupon,
discount or deal
[ http://mghus.com/assets/managed/QR%20code%20Stats%203%2021%2011%20FINAL.pdf ]
42%

of tablet users
report using their device while watching
TV on a daily basis

[ http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ ]
The majority of 25-34 and 18-24 year olds now own smartphones
(64% and 53% respectively).

[ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
87%

of app downloaders have used deal-of-the-day
websites like Groupon or Living Social.

[ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
U.S. adults spend
10.1% of their total
media consumption
time with mobile,
but only .9% of total
ad spend is
dedicated to mobile.

[ http://www.emarketer.com/Article.aspx?R=1008728 ]
The average mobile
campaign

significantly
outpaces online
in ad awareness

[ http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ]
16%
of smartphone
users
made a
purchase
because of a
marketing
message
received on
their phone

http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
+
half
http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]

of those who
purchased as
a result of a
marketing
message on
their smartphone
did so on the
device itself
1 in
10
[ http://pewinternet.org/~/media//Files/Reports/2012/Real%20Time%20Charitable%20Giving.pdf ]

American
adults have
texted a
charitable
donation from
their phones.
Q3

256%
[ http://blog.nielsen.com/nielsenwire/online_mobile/new-mobile-obsession-u-s-teens-triple-data-usage/ ]

2011
The
percentage
that teens
increased their
mobile data
consumption
vs. previous 12
months
In June, 2011

the number of U.S.
wireless subscriber
connections

surpassed

the U.S. population.
http://www.ctia.org/media/press/body.cfm/prid/2133
93%

of the people who
reviewed Go Mobile on
Amazon gave it a fivestar review.

[http://www.Amazon.com]
50

Amazing FACTS
About MOBILE
Marketing

100% of the people who made it to this last page know that
these statistics were provided by Go Mobile and…

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50 Amazing Facts About Mobile

  • 2. Brought to you by your friends at
  • 3. Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.GoMobileBook.com]
  • 4. There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrush. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
  • 5. 91% OF ADULTS have their mobile phone within arm’s reach 24/7. [Morgan Stanley, 2007]
  • 6. 25% of Americans use only mobile devices to access the INTERNET. [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
  • 7. There are 5X as many CELLPHONES in the world as there are PCs. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 8. 82% of U.S. adults own a cellphone. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  • 9. There are 271 MILLION mobile subscribers in the U.S. alone
  • 10. 51% of the mobile subscribers IN THE U.K. own a smartphone 49% of the mobile subscribers in the U.S. own a smartphone. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  • 11. Brands USING SMS to reach customers connect with 95% of all smartphone & non-smartphone users. [ http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer/ ]!
  • 12. 90% of text messages are read within 3 MINUTES of being delivered. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 13. 9 out of 10 mobile searches lead to action. OVER HALF lead to purchase. [ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
  • 14. mobile ads perform 4-5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. 
  • 15. 37% of those checking-in on a service like Foursquare did so from an Android. 34% of them checked-in from an iPhone. [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
  • 16. 70% of mobile searches lead to action within one hour. (It takes one month for the same percentage of desktop users to catch up.) [ http://www.mobilemarketer.com/cms/opinion/columns/8188.html ]
  • 17. 40% of tablet owners said they’ve looked up information about a TV program while they were watching the TV show. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 18. 74% of smartphone users use their phone to help with shopping [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ] with 79% ultimately making a purchase as a result [ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  • 19. Nielsen reported an 89% Increase in mobile data usage between 2010 and 2011
  • 20. Mobile coupons receive 10 times higher redemption rates than print coupons. [http://www.GoMobileBook.com]
  • 21. The Weather Channel gets sky-high click-through rates on mobile display banner ads vs. desktop banner ads. (600% to 700% higher, to be exact.) [ http://www.mobilemarketer.com/cms/news/media/7827.html ]
  • 22. Many people are surprised by the fact that the total reach of the Apple’s iOS (including iPhone, iPad and iTouch) outperforms Android by… [ Comscore ] 59%
  • 23. 16.7M mobile subscribers, including 76% of the smartphone owners, used location-based check-in [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
  • 24. 81% of smartphone users have done product research via smartphone and 50% have made a purchase with one. [ research from Prosper Mobile Insights ]
  • 25. 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). [ http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf]
  • 26. 50% of those surveyed report receiving text messages from retailers and making a purchase as a result. 34% of those same respondents have scanned a QR code with a smartphone. [ http://www.marketingcharts.com/direct/8-in-10smartphone-users-have-browsed-products-17665/ ]
  • 27. 30 million consumers watch television content via their mobile phones. [ http://blog.nielsen.com/nielsenwire/mediauniverse/]
  • 28. Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  • 29. Apple iOS sees the highest click-through-rate. Ads run on iOS devices have almost double the CTR (72%) of those on Android devices (41%). [ http://www.jumptap.com/about-us/research/mobile-stat/ ]
  • 30. 73% [ http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf ] Of smartphone users said they used the Mobile Web to shop rather than an app.
  • 31. 43% of marketers currently use mobile technology Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology. [http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm ]
  • 32. The average amount of time smartphone and tablet users spend with mobile applications reached in December 2011. 94 minutes The average amount of time they spend on the web is just 72 minutes. [ http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook ]
  • 33. 50% 18% have scanned QR codes (Go on. Give it a try.) have purchased afterwards [http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  • 34. Time spent on mobile apps is largely dominated by games and social networking. (49% and 30% respectively.)
  • 35. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. [ http://www.gartner.com/it/page.jsp?id=1278413 ]
  • 36. 60% 74% of Web users say they expect a site to load on their mobile phone in three seconds or less. are only willing to wait five seconds or less for a Web page to load before leaving the site. [ http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers ]
  • 37. of smartphone users looked up 95% local information [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  • 38. Of the 95% who looked up local information… 61% called [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  • 39. Of the 95% who looked up local information… 59% visited
  • 40. 87% Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal [ http://mghus.com/assets/managed/QR%20code%20Stats%203%2021%2011%20FINAL.pdf ]
  • 41. 42% of tablet users report using their device while watching TV on a daily basis [ http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ ]
  • 42. The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
  • 43. 87% of app downloaders have used deal-of-the-day websites like Groupon or Living Social. [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
  • 44. U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. [ http://www.emarketer.com/Article.aspx?R=1008728 ]
  • 45. The average mobile campaign significantly outpaces online in ad awareness [ http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ]
  • 46. 16% of smartphone users made a purchase because of a marketing message received on their phone http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
  • 47. + half http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ] of those who purchased as a result of a marketing message on their smartphone did so on the device itself
  • 48. 1 in 10 [ http://pewinternet.org/~/media//Files/Reports/2012/Real%20Time%20Charitable%20Giving.pdf ] American adults have texted a charitable donation from their phones.
  • 50. In June, 2011 the number of U.S. wireless subscriber connections surpassed the U.S. population. http://www.ctia.org/media/press/body.cfm/prid/2133
  • 51. 93% of the people who reviewed Go Mobile on Amazon gave it a fivestar review. [http://www.Amazon.com]
  • 52. 50 Amazing FACTS About MOBILE Marketing 100% of the people who made it to this last page know that these statistics were provided by Go Mobile and…