Craft Beer Tasting - A Guide to Beer Tasting


Published on

Here are some tips on how to do a Beer Store tasting. Breweries and Distributors can use store tastings to educate consumers and promote their beers.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Craft Beer Tasting - A Guide to Beer Tasting

  2. 2. • Beverage Trade is one of the world ‘s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. The company is based in Delaware, USA and is developed by wine professionals who have accumulated a rich and varied experience in this industry.• For buyers, Our service allows retailers, distributors of the alcoholic and non-alcoholic beverage industry to find the right supplier and brands that add value to their portfolio.• For sellers, Our service allows producers, distributors and other professional companies of the alcoholic and non-alcoholic beverage industry to easily locate and contact distributor and importers globally.
  3. 3. strongly recommends small and medium sizecompanies to focus on more in store tastings instead of mass consumeradvertising. You can build brands by constantly doing store tastings.
  4. 4. Here are some tips on how to do a Beer Store tasting.1. Put the Consumer FirstYes, your love for craft beer and your years of drinking it are impressive butpsst! they don’t really care about that. It may hurt to admit this, but thetasting participants are there for themselves.2. Keep it BriefI learned a quick lesson. In the first round I thought it would be cool to sharesome information about the brewmaster behind the brand. In Round 2 I justtalked about the beer before them.
  5. 5. 3. Keep Your Taste (and BJCP’s taste guidelines) to YourselfJust give the basics such as style, ABV, and IBU while pouring samples.Maybe a little history about the style. Some of it is colorful. Let them tell youwhat they taste. Taste is an individual experience. Go around the table tohave them share what they tasted or felt.Also, the simple power of suggestion could have them tasting chocolate in apilsner if you said chocolate before they tasted it. If the brain can recall whatthat adjective tastes like, it will make that connection no matter what isactually being tasted.
  6. 6. 4. What’s Wrong With a “Gateway” Brand?Their could be craft beer virgins in the crowd. Do you want to lose them on thatfirst sip? Unless you know that your group is experienced with the morechallenging styles of craft beer use a brand that is known for presenting a balancedbeer. Gateway brands have a significant role to play in continuing to convert macrodrinkers over to craft.And no IPAs please! Only have IPA tastings for known IPA lovers.
  7. 7. 5. Build Upon the MomentumIf a participant is obviously excited about a new style he or she hasdiscovered, take the opportunity to recommend other brands that will slightlyexpand upon that taste preference. Provide a written recommendation. Becareful not to try to extend it too far though. Plus it may give them moreconfidence in going it alone to buy new beers at their local liquor store.
  8. 8. Strike while the mash is hot! Otherwise, they will go home and settle into an old routineand we may lose that potential new craft beer fan.Lastly - thank the retailer to give you the opportunity.The article is written by:Joe Callender - Founder, and an Official Craft Beer Coach ofBTN helping BTN Gold Member Breweries promoteLearn More here on how we can help Breweries grow their distribution […]continue reading