7 programs you must offer your beverage distributor

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BTN LOOKS INTO BASIC PROGRAMMING AND INCENTIVES THAT CAN BE USED TO DRIVE YOUR BRAND IN THE DISTRIBUTION CHANNEL. WE WILL SEE HOW EACH INCENTIVE CAN IMPACT YOUR SALES AND HELP YOUR CUSTOMER DEPLETE MORE STOCK (BE IT DISTRIBUTORS OR RETAILERS).

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7 programs you must offer your beverage distributor

  1. 1. 7 PROGRAMS YOU MUST OFFER YOURDISTRIBUTOR TO SUPPORT YOURBRANDBeveragetradenetwork.com
  2. 2. BTN LOOKS INTO BASIC PROGRAMMING AND INCENTIVES THAT CAN BE USED TODRIVE YOUR BRAND IN THE DISTRIBUTION CHANNEL.WE WILL SEE HOW EACH INCENTIVE CAN IMPACT YOUR SALES AND HELP YOURCUSTOMER DEPLETE MORE STOCK (BE IT DISTRIBUTORS OR RETAILERS).Developing ‘Distributor Programs’ are now an essential step to differentiate yourbrand(s) from the massive pool of suppliers.We would also like to suggest bundling price programming with support that you offerfor your brand to your wholesalers/ distributors. In fact, we would advise suppliers toinclude a support plan when sending the price list too (and more importantly stickingto the plan).Beveragetradenetwork.com
  3. 3. A distributor who has been in business for long appreciates the commitment andwillingness shown by the supplier irrespective of the sales and that can turn intosales even if you had a slow start. Most suppliers give up on brands that don’t dowell in the first round of retail tastings and so does the distributor.Here are different kinds of support programs that a supplier can offer for seriousbrand building. We mention how a support plan should be structured and delveinto each of them.Beveragetradenetwork.com
  4. 4. 1. Kick-Off Meeting: Plan a distributor sales meeting at the distributor’s workplace. Invite all the salesrepresentatives. Bring sell sheets, samples and be prepared. Don’t give a long speech about your winery orbrewery and how great your company is. Focus more on key selling points and give them the best 2 minutesales pitch they can give to their retailers. Here is an example [...] Upgrade to BTN Gold Member for Full Accessof Our Article that Includes 15 Points check list for having a Successful trade show.
  5. 5. See how we can help you grow.Register for free and start posting your products. Start selling now.If you are a distributor or importer, post your buying lead here.Beveragetradenetwork.com

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