Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Doesn't Grow on Trees - Intruduction to Content Strategy

30,072 views

Published on

WordCamp Toronto 2015 talk

Published in: Marketing, Business
  • High Paying Jobs On Facebook And Twitter... How? ▲▲▲ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Greek Ritual REVERSES Diabetes (do this before bed) Before you go to bed tonight, do this ONE "stupidly simple" Greek ritual to reverse your diabetes... ★★★ https://bit.ly/2n5cFHd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Girls for sex in your area are there: tinyurl.com/areahotsex
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I've just forwarded you an email I received from Bet365 moments ago saying they're limiting my▲▲▲ http://t.cn/A6vAMkWt
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There is a REAL system that is helping thousands of people, just like you, earn REAL money right from the comfort of their own homes. The entire system is made up with PROVEN ways for regular people just like you to get started making money online... the RIGHT way... the REAL way. ●●● http://t.cn/AisJWUCf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Content Doesn't Grow on Trees - Intruduction to Content Strategy

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11 Img: Content Marketing Institute
  12. 12
  13. 13
  14. 14 http://mailchimp.com/about/st yle-guide/
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27 http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress
  28. 28
  29. 29
  30. 30
  31. 31 Resources CONTENT STRATEGY Karen McGrane http://karenmcgrane.com/ the elements of Content strategy book http://abookapart.com/products/the-elements-of-content-strategy content everywhere book http://rosenfeldmedia.com/books/content-everywhere/ content strategy for the web book http://contentstrategy.com/ Lynda.com Video Tutorial Series http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html Jennifer Bourne on WPUnicorn podcast http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/ Confab - The Content Strategy Conferences! http://confabevents.com/ Brain Traffic’s Content Strategy Blog http://blog.braintraffic.com/category/content-strategy/ INVENTORIES & AUDITS Adaptive Path’s Content Inventory Tutorial http://adaptivepath.org/ideas/doing-content-inventory/ UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/ EDITORIAL CALENDAR Creating an Editorial Calendar using Google maps http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht COPE! NPR’s “Create Once, Publish Everywhere” http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
  32. 32 plugins & services GOVERNANCE PLUGINS User Role Editor http://abookapart.com/products/the-elements-of-content-strategy Role Scoper (advanced role mgmt) http://rosenfeldmedia.com/books/content-everywhere/ ONLINE SERVICES Gather Content http://alistapart.com/article/content-modelling-a-master-skill Blaze Content http://www.clevegibbon.com/content-modeling/ EDITORIAL CALENDARS Editorial Calendar plugin https://wordpress.org/plugins/editorial-calendar/ Edit Flow http://editflow.org/ coSchedule plugin http://contentstrategy.com/ AUDITING Content Audit plugin http://wordpress.org/extend/plugins/content-audit/
  33. 33

×