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Content Doesn't Grow on Trees - An Introduction to Content Strategy

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Talk by Jamie Schmid, at WordCamp Seattle 2017 covering Content Strategy tips and resources for getting accurate content delivered on time.

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Content Doesn't Grow on Trees - An Introduction to Content Strategy

  1. 1. CONTENT STRATEGY Karen McGrane - An Amazing Content Strategist http://karenmcgrane.com The Elements of Content Strategy Book http://abookapart.com/products/the-elements-of-content-strategy Content Everywhere Book http://rosenfeldmedia.com/books/content-everywhere/ Content Strategy for the Web Book http://contentstrategy.com Lynda.com Video Tutorial Series https://www.lynda.com/Content-Strategy-tutorials/Foundations-UX-Content-Strategy/473877-2.html Confab - The Content Strategy Conferences! http://confabevents.com/ Brain Traffic’s Content Strategy Blog https://alistapart.com/article/content-modelling-a-master-skill A List Apart - Intro to Content Modeling http://braintraffic.com/blog Cleve Gibbon - Content Modeling deep dive! http://www.clevegibbon.com/content-modeling INVENTORIES & AUDITS Adaptive Path’s Content Inventory Tutorial http://adaptivepath.org/ideas/doing-content-inventory/ UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/ EDITORIAL CALENDAR Creating an Editorial Calendar Using Google Calendar http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht COPE! NPR’s “Create Once, Publish Everywhere” https://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13 Lynda.com Video Tutorial Series
  2. 2. GOVERNANCE PLUGINS User Role Editor http://abookapart.com/products/the-elements-of-content-strategy Role Scoper (Advanced Role Management) https://wordpress.org/plugins/role-scoper/ ONLINE CONTENT ORGANIZATION Gather Content https://gathercontent.com/ Airtable https://try.airtable.com/ EDITORIAL CALENDARS Editorial Calendar plugin https://wordpress.org/plugins/editorial-calendar/ Edit Flow http://editflow.org/ CoSchedule plugin https://wordpress.org/plugins/coschedule-by-todaymade/ AUDITING Content Audit plugin http://wordpress.org/extend/plugins/content-audit/

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