Social Media in the Enterprise, a case study on EMC

5,991 views

Published on

As presented at WebCom Montreal on November 16, 2011: Social media holds value for organizations of all sizes, including very large global organizations. In this session, Jamie Pappas of Pappas Advisors, formerly the Manager of Social Media Engagement Strategy at EMC, will share with you how EMC rolled out its social media strategy from the inside out, empowering their 50,000 worldwide employees to become brand advocates in a way that garnered support from HR, legal and senior leadership.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
5,991
On SlideShare
0
From Embeds
0
Number of Embeds
129
Actions
Shares
0
Downloads
60
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media in the Enterprise, a case study on EMC

  1. 1. webcom Montréal November 2011 © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Jamie Pappas, Principal Pappas Advisors pappasadvisors@gmail.com
  2. 2. #webcomMT @JamiePappas Let’s Connect! @JamiePappas Pappas Advisors pappasadvisors.com pappasadvisors@gmail.com www.jamiepappas.com © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. These slides will be available on SlideShare at http://www.slideshare.net/jamiepappas
  3. 3. #webcomMT @JamiePappas Me: @JamiePappas WebCom Montreal: @webcomMT #webcomMT © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://www.inflectovita.com
  4. 4. #webcomMT @JamiePappas “If at first, the idea is not absurd, then there is no hope for it.” Albert Einstein © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://4.bp.blogspot.com/
  5. 5. #webcomMT @JamiePappas •  Genuine connections with real stakeholders •  Embracing the voice of the customer •  Customer service & support •  Product development & coinnovation •  HR & employee enablement •  Sales & marketing © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved.
  6. 6. #webcomMT @JamiePappas •  Launched internal community first in 2007 •  Develop 2.0 proficiency globally •  Learn in a trusted environment •  Crowd source opportunities, use cases, best practices •  Identify gaps in knowledge to understand training needs •  Connect people with people and people with content at the right time © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://www.zazzle.com
  7. 7. #webcomMT @JamiePappas •  One size does not fit all •  “What’s in it for me?” •  Listening to the community •  Embracing new ways of working together •  Employees will find ways to collaborate whether or not you provide the tools © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://www.homeschoolbytes.com
  8. 8. #webcomMT @JamiePappas •  Learn together, work together, play together •  Crowd source use cases, best practices, opportunities •  Listen to the community of users •  Word of mouth is the strongest recommendation •  Leverage influence of experts © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://ibdinsurance.com
  9. 9. #webcomMT @JamiePappas •  Embracing change and new ways of working •  Re-defining business processes •  Driving awareness •  Foundation for listening •  Enabling the business to participate •  Opening up information to the people who need it © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://www.brothers-brick.com
  10. 10. #webcomMT @JamiePappas EMC|ONE Ÿ  Internal-only discussion/ collaboration/ feedback on all things EMC Ÿ  Real-time competitive info and discussion Ÿ  Collaboration/ WiP Ÿ  Employee blogs Ÿ  Employee profiles and networking © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Blogging Corps Ÿ  Official bloggers Ÿ  Volunteer bloggers with “day jobs” Ÿ  SMEs on a wide variety of topics – software, hardware, consulting, global participation Ÿ  A way for people to connect with the people behind the products EMC Community Network Ÿ  Public or invite-only discussion/ collaboration/ feedback on EMC-related topics Ÿ  User groups, advisory boards, professional networks Ÿ  Software development Ÿ  Enable customer/ partner collaboration
  11. 11. #webcomMT @JamiePappas © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved.
  12. 12. #webcomMT @JamiePappas Reinforces need for common-sense while encouraging responsible and appropriate employee engagement in the use of social media. The Handbook touches upon: ◦  EMC’s social media presences and goals ◦  EMC’s social media philosophy ◦  Information on employee responsibilities ◦  Process for creating or maintaining your own social media presence as an EMC employee ◦  Social media guidelines ◦  Social media best practices ◦  Links to tool-specific resources © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved.
  13. 13. #webcomMT @JamiePappas Qualitative Quantitative –  User engagement –  User engagement levels –  Feedback and stories –  User & lurker statistics –  Do we miss it when it’s gone? –  Employee satisfaction surveys –  Do we work as well without it? –  Time and cost savings –  Is this a part of “everyday” business? © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. –  Potential reach (friends, fans, followers) Image courtesy of: http://careersuccess.typepad.com
  14. 14. #webcomMT @JamiePappas •  Executive sponsorship •  Funding – social media is not free •  Goals and purpose – what is the “reason to believe”? •  “Rules of engagement” •  Strategic cross-functional partnerships •  Group of passionate folks •  Patience •  A leap of faith © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://daddybrain.files.wordpress.com
  15. 15. #webcomMT @JamiePappas “We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved. Image courtesy of: http://media.photobucket.com
  16. 16. #webcomMT @JamiePappas Keith Paul
 Chief Listener @kemipa
 keith.paul@emc.com He blogs at listencompletely.com © Copyright 2012 Jamie J. Pappas & Pappas Advisors. All rights reserved.

×