Social Media for Recruiting
November 2009

© Jamie J. Pappas. All rights reserved.

Nov ’09 JPappas

1
We’re here to talk about Social Media

What is social media?
Listening to your audience
Contributing via social media
Tips...
What is social media?
Ÿ  Blogs
Ÿ  Feedback &
Suggestions
Ÿ  Photos
Ÿ  Videos &
Podcasting
Ÿ  Social Networks
Ÿ  News...
And a few more examples…

© Jamie J. Pappas. All rights reserved.

Nov ’09 JPappas

4
© Jamie J. Pappas. All rights reserved.

Nov ’09 JPappas

5
The audience
Who…

are we trying to reach?

Where…

is our target audience?

How…

are we going to engage with them?

What...
What can you contribute via social media?
Ÿ  Links to PR, blogs, videos,
photos, news, interesting
articles
Ÿ  Conversat...
Go beyond “What are you doing?”
Ÿ  Publish UGC that shows the real soul
of the company and tells the story,
use photo, vi...
Tips for Using Social Media for Recruiting
Ÿ 

The right profile: People follow people but also follow brands – make the
...
Top 50 Companies using Twitter for Recruiting

Source:
http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers...
Keys to Success on Any Platform
Ÿ  Committed resource(s) for each
platform
Ÿ  Seed community with great content
from com...
Getting Executive Support
Ÿ  Tap into executives that “get it” or
have shown and interest and enable
them to be advocates...
Key Take Aways
Ÿ  Set clear goals and match them with
available tools
Ÿ  Start small and focused
Ÿ  Provide strong guid...
Questions?

Feel free to reach out to me at
any time!
Jamie Pappas
Manager, Social Media Strategy
pappas_jamie@emc.com
www...
Social Media for Recruiting
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Social Media for Recruiting

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An overview deck on how social media can be used for recruiting efforts.

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Social Media for Recruiting

  1. 1. Social Media for Recruiting November 2009 © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 1
  2. 2. We’re here to talk about Social Media What is social media? Listening to your audience Contributing via social media Tips & tricks of the trade Executive Support © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 2
  3. 3. What is social media? Ÿ  Blogs Ÿ  Feedback & Suggestions Ÿ  Photos Ÿ  Videos & Podcasting Ÿ  Social Networks Ÿ  News Aggregators Ÿ  Social Bookmarking Ÿ  Commerce & Collaboration Ÿ  Communications & Entertainment Teams should have a clear plan in place before engaging in social media activities. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 3
  4. 4. And a few more examples… © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 4
  5. 5. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 5
  6. 6. The audience Who… are we trying to reach? Where… is our target audience? How… are we going to engage with them? What… are we going to share with them? When… will we share it and how often? Why… do they care? Tip: Know your replyof your–audience is critical to building and joining A deep understanding ratio try to keep them in balance – try to conversations that addhave a conversation. value to both your company and your audience. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 6
  7. 7. What can you contribute via social media? Ÿ  Links to PR, blogs, videos, photos, news, interesting articles Ÿ  Conversation and debate Ÿ  Connections with people and brands Ÿ  Mix of broadcast and conversation Ÿ  What else? Tip: Know yourdoes not live– try to keep ’s an extension of – try to Social media reply ratio in isolation. It them in balance blogs, have and traditional media. websites,a conversation. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 7
  8. 8. Go beyond “What are you doing?” Ÿ  Publish UGC that shows the real soul of the company and tells the story, use photo, video, audio to help those stories come to life Ÿ  Have real Q&A sessions where candidates can ask questions, get real answers, and have this exchange be indexed and searchable Ÿ  Build and cultivate the company’s candidate/career presence on Twitter, Facebook, Linked, etc. through real two-way dialogue Ÿ  Encourage recruiters, hiring managers (all employees really) to seek out potential hires and build relationships with them Tip: Know your reply ratio – try tocompany, as in balance – try to Candidates want to get to know the keep them well as well as the have a conversation. people at the company when making a decision. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 8
  9. 9. Tips for Using Social Media for Recruiting Ÿ  The right profile: People follow people but also follow brands – make the brand image reflect what you want people to see about the company Ÿ  Spread the word: Put a link on your e-mail footer, job postings, .com and other online accounts, e-mail your contacts and fellow recruiters and suggest the same Ÿ  Keep the conversation going: Use social media to update people on current recruiting activities – not only job postings, but events, articles Ÿ  Find top talent: Really good people are inquisitive so many will be checking out SM; think about how LinkedIn or Monster search is used by recruiters! Ÿ  Job postings: Get your job headline right as that’s all that will be seen on most social sites. What are your key selling points? Brand – title – location? Ÿ  Follow top candidates: Finding great people is hard; getting them to connect can be harder. See if you can follow them and start a conversation on Twitter. Ÿ  Keeping in touch: Stay in touch with folks that leave, as well as those that have showed an interest in the company. You never know when they may be interested again or who they know that will be interested. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 9
  10. 10. Top 50 Companies using Twitter for Recruiting Source: http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-twitter/ © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 10
  11. 11. Keys to Success on Any Platform Ÿ  Committed resource(s) for each platform Ÿ  Seed community with great content from committed contributors Ÿ  Customize the look and feel to match objectives Ÿ  Promote it! Ÿ  Encourage active participation Ÿ  Manage with consistency Ÿ  Listen & Optimize The full potential of a social media campaign is realized in the long-term, not in one-time campaigns. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 11
  12. 12. Getting Executive Support Ÿ  Tap into executives that “get it” or have shown and interest and enable them to be advocates Ÿ  Highlight realistic goals Ÿ  Be honest with budgetary needs – nothing is free Ÿ  Articulate your goals per each tool Ÿ  Metrics never hurt - Are you getting more resumes? - More high quality candidates? - Filling jobs quicker? - Spending less on recruiting? Establishing clear goals for your efforts will help you to frame and execute your social strategy. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 12
  13. 13. Key Take Aways Ÿ  Set clear goals and match them with available tools Ÿ  Start small and focused Ÿ  Provide strong guidance and coaching at the outset Ÿ  Communicate, communicate, communicate Ÿ  Don’t underestimate the need for training Ÿ  Committed staff is a must Ÿ  Understand and embrace emerging social technologies –they’re important to us, and to you Establishing clear goals for your efforts will help you to frame and execute your social strategy. © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 13
  14. 14. Questions? Feel free to reach out to me at any time! Jamie Pappas Manager, Social Media Strategy pappas_jamie@emc.com www.jamiepappas.com © Jamie J. Pappas. All rights reserved. Nov ’09 JPappas 14

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