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How do you get your company to see the value of social media? (PCB4 Session)

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A facilitated discussion session by @JamiePappas at #PCB4

Published in: Technology, Business
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How do you get your company to see the value of social media? (PCB4 Session)

  1. 1. How do you get your company to see the value of social media? Facilitated by @JamiePappas 1
  2. 2. The idea How do you introduce the idea and to whom? §  Define the goals §  Anticipate possible objections §  Determine the “key players” §  Pitch the idea §  Be open to feedback §  Refine the plan #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 2
  3. 3. The tools How do you determine what social media tools to use and how do you educate on them? #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 3
  4. 4. The money How do you secure executive sponsorship and program funding? §  Tap into executives that “get it” or have shown an interest §  Highlight realistic goals §  Be honest with budgetary needs §  Consider a “pilot” or “beta” rollout #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 4
  5. 5. The training How do you educate on the tools? §  Online training §  Opt-in training §  Lunch-N-Learns §  Podcasts §  “Train the trainer” §  Set expectations/guidelines for use #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 5
  6. 6. The launch How do you roll it out to the company? §  Audience – pilot or full rollout? §  Marketing/ communications channels §  WOM §  Advocates/Evangelists #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 6
  7. 7. The skeptics How do you handle the naysayers, those that don't see the value or support the idea? §  Anticipate possible objections §  Acknowledge concerns §  Engage in friendly dialogue §  Respect critical feedback §  Educate where ever possible §  Accept that social media is not for everyone #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 7
  8. 8. The measurement How do you measure the impact and success? §  “Find-ability” §  User Participation & Returns §  Listening & Acting §  Progressive Participation §  Sentiment §  Learning §  Improved costs, processes, products, customer retention, etc. #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 8
  9. 9. The value What can social media be for the business? §  Collaboration, communication, and culture §  Influencer of purchasing decisions §  Early warning system for negative and positive opportunities §  Barrier to entry from competitive threats §  Demonstration of the brand in action #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 9
  10. 10. A few key ingredients How do you make it all work? §  Executive sponsorship §  Funding §  Defined goals/purpose §  Defined “rules of engagement” §  Partnerships are key (IT, HR, Legal, PR, Business Units, etc.) §  Group of passionate folks §  Patience §  Perhaps a leap of faith #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 10
  11. 11. Please feel free to reach out to me to chat further Jamie Pappas @JamiePappas jamiepappas.typepad.com #PCB4 © Jamie J. Pappas. All rights reserved. @JamiePappas 11

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