Google+ Puts Facebook in Check and Facebook Moves its King


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Some people say that Facebook's changes announced at the f8 conference on September 22, 2011, are the most sweeping since the introduction of the social networking site. Jamie Nafziger will host a roundtable discussion on the recent changes to Facebook, the implications for both businesses and individual users, and how Twitter and Google+ will compete in this fast-evolving and high-stakes game of chess.

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Google+ Puts Facebook in Check and Facebook Moves its King

  1. 1. Google+ Puts Facebook in Check and Facebook Moves its King Jamie Nafziger Dorsey & Whitney LLP October 11, 2011 Minnesota State Bar Association
  2. 2. Google Plus <ul><li>Launched June 2011 – testing phase </li></ul><ul><li>Over 25M users by August 2011 </li></ul><ul><li>Public launch September 2011 </li></ul><ul><li>Business profiles coming later this year </li></ul><ul><ul><li>list fans, employees, management </li></ul></ul><ul><ul><li>verify business ownership </li></ul></ul><ul><ul><li>more than one location possible </li></ul></ul><ul><li>For preview of appearance, see </li></ul><ul><li>Ford Motor Company </li></ul><ul><li>Group messaging features </li></ul><ul><li>Privacy protections designed in </li></ul><ul><li>Will it overtake Facebook? </li></ul>
  3. 3. Twitter <ul><li>Followers – No need to accept or reject them </li></ul><ul><li>Profile information very limited </li></ul>
  4. 4. Facebook <ul><li>Over 800 million users </li></ul><ul><li>Recent new record: 500 million visitors in one day </li></ul><ul><li>f8 conference (September 22, 2011) </li></ul>
  5. 5. Changes to Facebook Profiles <ul><li>Timeline (Currently says goes live October 16) </li></ul><ul><ul><li>http:// /about/timeline </li></ul></ul><ul><ul><li>Scrapbook of your life </li></ul></ul><ul><ul><li>Your friends have easy access to your past (be careful with whom you connect as a friend) </li></ul></ul><ul><ul><li>You can choose who sees which events </li></ul></ul><ul><li>Facebook Gestures </li></ul><ul><ul><li>No longer just “Like” – any verb can now be a button (reading, watching, listening, want, cooked, etc.) </li></ul></ul><ul><li>Tickers </li></ul><ul><ul><li>Real-time conversations (Google+ Messenger) </li></ul></ul>
  6. 6. Changes to Facebook Profiles (cont’d) <ul><li>Graph Rank </li></ul><ul><ul><li>Interests of you and your friends dictate what will appear in your news feed, ticker and timeline (demonstrated by sharing and liking) </li></ul></ul><ul><li>Friend Lists (Google+ Circles) </li></ul>
  7. 7. Changes to Facebook Profiles (cont’d) <ul><li>Increased integration with apps </li></ul><ul><ul><li>Hardwiring – need only ask once </li></ul></ul><ul><ul><li>Automatic sharing (is reading, is listening to, is watching) </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><ul><li>Spotify </li></ul></ul></ul><ul><ul><ul><li>Rhapsody </li></ul></ul></ul><ul><ul><ul><li>Rdio </li></ul></ul></ul><ul><ul><ul><li>Slacker </li></ul></ul></ul><ul><ul><ul><li>VEVO </li></ul></ul></ul><ul><ul><ul><li>Yahoo News </li></ul></ul></ul>
  8. 8. Changes to Facebook Profiles (cont’d) <ul><li>Subscribers versus Friends (Like Follow on Twitter) </li></ul><ul><ul><li>When to enable subscribers versus setting up a Page? </li></ul></ul><ul><li>Share (Like Retweet in Twitter) </li></ul><ul><ul><li>No need to have “Liked” Page to Share </li></ul></ul><ul><li>Visual changes </li></ul><ul><li>Characters in Posts – 500 max increased to 5,000 (Google+ unlimited) </li></ul>
  9. 9. Changes to Business Pages? <ul><li>No announcement to date </li></ul>
  10. 10. Legal Issues <ul><li>Privacy – September 28 letter to FTC </li></ul><ul><ul><li>Ten U.S. consumer and privacy groups </li></ul></ul><ul><ul><li>Reps. Ed Markey and Joe Barton </li></ul></ul><ul><ul><li>Political or religious content you read </li></ul></ul><ul><ul><li>Frictionless sharing </li></ul></ul><ul><ul><li>Old content no longer obscure </li></ul></ul><ul><ul><li>Pattern of privacy issues (Beacon, Facial Recognition, etc.) </li></ul></ul><ul><ul><li>Post log-out tracking </li></ul></ul><ul><li>Trademark Lawsuit (Timelines, Inc. v. Facebook) </li></ul><ul><li>Keyword-like Advertising </li></ul>
  11. 11. Business Implications <ul><li>Need people to be interacting with your posts for the posts to be seen (engaging content essential) </li></ul><ul><li>Advertisers – increased ability to target users based on media consumption </li></ul><ul><li>Privacy policies </li></ul>
  12. 12. Personal Takeaways <ul><li>Analyze your timeline and delete anything you don’t want friends to see </li></ul><ul><li>Be careful with whom you connect as a friend </li></ul><ul><li>Be careful about which apps you install and understand how they will share your actions and your private information </li></ul>
  13. 13. Discussion Topics <ul><li>Any experience with new Facebook functionality? </li></ul><ul><li>Corporate use of Facebook/Twitter/Google+ </li></ul><ul><li>Legal issues likely raised by new functionality </li></ul><ul><li>Use of apps with Facebook </li></ul>
  14. 14. Thank You Jamie Nafziger (612) 343-7922 [email_address]