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* WHO YOU ARE
· est. 2007
· revolutionary sleep system
	 — sheets, pillows, sleepwear, etc
· unique fabric
	 — athletic pe...
* WHAT YOU HAVE
a quality product
backed by science, loved by users
“
“
“
The first night I slept on my new
Sheex sheets, ...
* CHALLENGES
new product
what is sheex?
saturated category
why pay for sheex over regular sheets?
unclear brand messaging
...
*
* BIG IDEA
Going to sleep can be difficult.
Sheex makes it easy to sleep.
* INSIGHT
· People get too hot, sweaty, or cold 		
	 to sleep
· People willing to spend on sleep
· People want better slee...
* DISTRIBUTION
currently
proposed
* THE CAMPAIGN
rebrand (logo & site)
packaging
print
OOH
*NEW LOOK
*WEBSITE
*PACKAGING
*PRINT
OOH: Hotels
OOH:Airlines
Sheex
Sheex
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Sheex

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a proposed rebranding campaign for Sheex (high performance sheets). goals: improved awareness, brand association & user experience.

Published in: Marketing
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Sheex

  1. 1. * WHO YOU ARE · est. 2007 · revolutionary sleep system — sheets, pillows, sleepwear, etc · unique fabric — athletic performance wear
  2. 2. * WHAT YOU HAVE a quality product backed by science, loved by users “ “ “ The first night I slept on my new Sheex sheets, I slept through the night without waking up. I just sleep so well, they should be called dream sheets. I brag to others about these sheets. Incredibly comfortable, and really help if you tend to perspire. Holding up well wash after wash. I will never go back to cotton sheets. bedbathandbeyond.com
  3. 3. * CHALLENGES new product what is sheex? saturated category why pay for sheex over regular sheets? unclear brand messaging is this athletic wear? is this lingerie?
  4. 4. *
  5. 5. * BIG IDEA Going to sleep can be difficult. Sheex makes it easy to sleep.
  6. 6. * INSIGHT · People get too hot, sweaty, or cold to sleep · People willing to spend on sleep · People want better sleep · Sheex is the solution.
  7. 7. * DISTRIBUTION currently proposed
  8. 8. * THE CAMPAIGN rebrand (logo & site) packaging print OOH
  9. 9. *NEW LOOK
  10. 10. *WEBSITE
  11. 11. *PACKAGING
  12. 12. *PRINT
  13. 13. OOH: Hotels
  14. 14. OOH:Airlines

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