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How to launch a great website for your business!

Are you starting up a business and considering building a website, or employing someone to build it for you? Or maybe you feel it’s time to update your website to one that reflects where your business is now? If so, then this short presentation is perfect for you.

There are lots of different ways to build a website and knowing where to start can be a little overwhelming. To help steer you in the right direction, Jamie Hewitt, Director of WordPress web design agency, RocketshipWP, outlines six key elements that make a great website and shares some top tips.

For a free confidential chat about your website needs call Jamie on 020 7183 4043 or visit rocketshipwp.com today!

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How to launch a great website for your business!

  1. 1. RocketshipWP Boutique WordPress agency Launching a great website for your business: what you need to know
  2. 2. About me Jamie Hewitt Director, RocketshipWP
  3. 3. Quiz! Let’s look at some websites! Which ones do you think are good, or bad? Why? Some food for thought
  4. 4. Ingredients for a great website! Flexible Fast Secure Visible Compliant Well designed
  5. 5. Flexible Do you want to rent or buy your website? Do you know what services you will be providing in the future? How much of your business is generated online?
  6. 6. Website builders ➤ WordPress ➤ Shopify ➤ Wix ➤ Weebly ➤ Square Space ➤ Drupal
  7. 7. Fast Why does speed matter? User experience + SEO Tools = Pingdom Speed Test + Google PageSpeed Insights + GTmetrix Speed = caching + image compression + better hosting + less API calls
  8. 8. Secure Why does security matter? User experience + SEO + legal requirement Two factor authentication + firewall + virus scanner + strong password
  9. 9. Visible Configure your your Google Search Console! External SEO: backlinks + directory listings + fresh content Internal SEO: speed + security + meta tags + alt text + text snippets
  10. 10. Compliant What is meant by compliant? EU cookie law + trading & distance selling laws + accessibility Check out: LawBite + ICO + PCI
  11. 11. Well designed Use white space + colours + fonts Plan the customer journey on your website! Invest in good images - hiring a photographer is best
  12. 12. Common pitfalls Buying a poorly coded template which you can’t upgrade Poor password protection Lack of trust marks for customers
  13. 13. Website jargon ➤ Webhost ➤ Domain name servers ➤ Domain ➤ Caching ➤ Bandwidth ➤ Web space
  14. 14. Hiring a web designer Q’s: What is their preferred platform? How will they host your site? Talk to a web designer first before hiring a graphic designer! Payments - normally 50% up front
  15. 15. Useful tools ➤ Google Fonts ➤ ColorZilla ➤ Pingdom Speed Test ➤ w3schools.com ➤ LawBite ➤ WhatFont
  16. 16. Thank you! Jamie Hewitt jamie@rocketshipwp.com 020 7183 4043
  • JamieHewitt

    Nov. 16, 2016

Are you starting up a business and considering building a website, or employing someone to build it for you? Or maybe you feel it’s time to update your website to one that reflects where your business is now? If so, then this short presentation is perfect for you. There are lots of different ways to build a website and knowing where to start can be a little overwhelming. To help steer you in the right direction, Jamie Hewitt, Director of WordPress web design agency, RocketshipWP, outlines six key elements that make a great website and shares some top tips. For a free confidential chat about your website needs call Jamie on 020 7183 4043 or visit rocketshipwp.com today!

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