Generally people buy music magazines for the content inside of the magazine. If you are interested by Indie music and the latest music you would not buy a Heavy metal magazine. Therefore the content of my magazine must relate to the genre and style of my magazine. My magazine will feature an interview with a new upcoming artist. This will be my unique selling point as people will want to be the first to listen and hear about this new talent who will take the music world by storm. All this is discussed in my ‘content’ section but my magazine will succeed because it contains a USP.
NME succeeds as it has a large audience base, due to it’s popularity for over 20 years. My magazine features new upcoming artist whereas NME just seems to focus on present artists. My USP seems to focus on new upcoming artists meaning it will gain a new and wider audience base as well as conforming to the same content as NME such as the new artists and big bands.
NME- This is the most popular Indie and probably the most successful magazine of the last few decade. It focuses predominantly on big bands who have produced music that people have heard of. People buy this magazine to focus on the latest goings on in Indie music. Q- Similarly to NME, Q focuses on big bands instead of little, upcoming bands. It has lived in the shadow of NME ever since it’s release. It recent times it has changed slightly and edged towards the Rock side of Indie. It doesn’t focus on Soft Rock anymore.