Digital Organizing for Social
Change
Lauren Wilson
Digital Media Field Manager, NAACP
(202) 559-9617
@loryn24 on Twitter
What is Social Media?
• Conversations that are taking place online
through the use of online tools
Best Practices for Social Media
• Figure out which tools you want to
use
Digital Media for Organizing
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Digital Media for Organizing

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  • Show of hands – how many of you are on Facebook? How many of you are on Twitter? How many of you have received or sent text messages? Who has a blog? Who reads blogs?Overview:Organizing StrategyWhat Mobile Messaging isWho uses Mobile messagingBest practicesAn example of how we’ve used mobile messaging at the NAACP.
  • It is not necessary to use every single social media tool out there. There’s nothing wrong with having a Facebook and Twitter account and not being active on YouTube or Tumblr. You must do what makes sense for your campaign and your audience.
  • Digital Media for Organizing

    1. 1. Digital Organizing for Social Change Lauren Wilson Digital Media Field Manager, NAACP (202) 559-9617 @loryn24 on Twitter
    2. 2. What is Social Media? • Conversations that are taking place online through the use of online tools
    3. 3. Best Practices for Social Media • Figure out which tools you want to use

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