Resorts World Sentosa Analysis Report

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In this report, we have used data gathered from social media channels centering around the keyword “Resorts World Sentosa”. Specifically, we looked at data within a 3-month period (27th April – 27th July) to perform our analysis. While we managed to obtain data globally, the later focus of the report shifts to conversations arising from the Singapore market.

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Resorts World Sentosa Analysis Report

  1. 1. Resorts World SentosaAnalysis ReportIn this report, we have used data gathered from social media channelscentering around the keyword “Resorts World Sentosa”. Specifically, welooked at data within a 3-month period (27th April – 27th July) to performour analysis. While we managed to obtain data globally, the later focus ofthe report shifts to conversations arising from the Singapore market.
  2. 2. Resorts World Sentosa: Overview Spike from news released about Wonder Girls concert at RWS in Sept • Over the course of 3 months, there were 4,196 entries (unique posts) about RWS from a variety of countries. • Of the above, 986 were from Singapore which made up 23.5% of total posts – the highest amount of any other country recorded. • Consequently, this suggests that Singaporeans make up the bulk of the visits to RWS, more than any other nationality. • The spike on 28th June was mainly due to the press release about the Wonder Girls performing at RWS in September. • On average, entries were 74.7% positive.
  3. 3. Resorts World Sentosa: Sentiments Overview Man found dead in RWS room RWS in levy Counterfeit reimbursement chips probe found Unhappiness over alleged foreign favoritism for employment • There were however, a number of issues which caused negative comments over the 3 month period. • These were carried primarily through online news mediums, and further discussed and talked about in a number of online forums.
  4. 4. Resorts World Sentosa: Singapore Focus Spike from news released about Wonder Girls concert at RWS in Sept Man found dead in RWS room • When looking at entries from just Singapore, we spot trends similar to the global data, with the addition of an additional spike about the dead man found within RWS. • This suggests then, that these news items were of bigger significance to Singaporeans rather than the rest of the world. • Overall sentiment for entries for Singapore was positive at 62.1%. Lower than the global sentiments.
  5. 5. Resorts World Sentosa: Singapore Social Media Breakdown Media Types No. of Entries % of Total Sentiment +ive/-ive Microblogs 664 67.3% 84.3% (+) Forums 122 12.4% -81.4% (-) Blogs 102 10.3% 89.2% (+) News 74 7.5% 53.8% (+) Top Topics of discussion Others 24 2.4% 100.0% (+) 1. Casino and gambling 2. Universal Studios Singapore Top 5 Sites No. of Entries % of Total Sentiment 3. Food and Beverage +ive/-ive 4. Voyage De La Vie sammyboy.com 51 5.2% -97.3% (-) 5. Wonder Girls forum.channelnewsasia.com 41 4.2% -79.5% (-) dealforasteal.wordpress.com 28 2.8% 100.0% (+) todayonline.com 19 1.9% 53.3% (+) twitter.com/ShiokDeal 17 1.7% -- • While entries within Singapore were positive on the whole, closer inspection reveals that forum chatter was mostly negative at -81.4%. • This can be further seen from the top 2 sites listed during this period, both of which were forums. • Chatter within the forums focused mainly on negative news reports about RWS, as well as perceived favoritism towards hiring foreigners which was shared on the forums. • There was consistent chatter for the top topics, which was not surprising.
  6. 6. Resorts World Sentosa: Casino Search Filter: Casino or gambling, within Singapore Media Types No. of % of Sentiment Entries Total Forums 94 57.7% -91.0% (-) Consistent with News 39 23.9% -65.4% (-) global spikes Microblogs 19 11.7% 50.0% Blogs 7 4.3% -80.0% (-) Others 4 2.5% -100.0% (-) • Chatter about the casino was generally negative. • Negative entries every medium, ranging from news reports about the dead body found in RWS, to people complaining about their losses in forums. • Entries were predominantly from forums, and news coverage. • Overall, chatter about casinos and gambling made up 16.5% of total RWS chatter
  7. 7. Resorts World Sentosa: Universal Studios Singapore Search Filter: Universal or USS, within Singapore Media Types No. of % of Sentiment Unhappiness over Entries Total alleged foreign favoritism for Blogs 33 35.1% 95.0% (+) employment Forums 24 25.5% -83.3% (-) Microblogs 13 13.8% 50.0% News 13 13.8% 58.3% (+) Others 11 11.7% 100.0% (+) • Chatter about Universal Studios Singapore (USS) was generally positive. • This was despite highly negative entries from the forums, which stated that it was an interview for positions within USS. • Online blogs were the most used medium to convey people’s experience about their time at USS, which were mostly positive. • The entries from microblogs were mostly check-ins from Foursquare, as opposed to real-time tweets from within USS. • Overall, chatter about USS makes up close to 10% of total RWS chatter.
  8. 8. Resorts World Sentosa: Food and beverage Search Filter: food or restaurant, within Singapore Media Types No. of % of Total Sentiment Entries Blogs 29 49.2% 100.0% (+) Microblogs 10 16.9% -- Forums 7 11.9% 50.0% (+) News 7 11.9% 100.0% (+) Others 6 10.2% 100.0% (+) • Chatter about Food and Beverage (F&B) was highly positive. • Unlike USS, chatter in forums was generally positive, with restaurants within RWS being favorably mentioned a few times. • There were several entries and blog posts about the “Malaysian Food Street” section of RWS, with all entries about this being positive. • Overall, chatter about F&B makes up close to 6% of total RWS chatter.
  9. 9. Resorts World Sentosa: Voyage De La Vie Search Filter: Voyage De La Vie, within Singapore Media Types No. of % of Total Sentiment Entries +ive/-ive Microblogs 27 65.9% 100.0% (+) Forums 8 19.5% -- Blogs 3 7.3% 100.0% (+) Others 2 4.9% 100.0% (+) News 1 2.4% -- • Chatter about Voyage De La Vie was highly positive, with no negative sentiments detected. • Chatter mainly came from microblogs and forums, and were mostly due to the various deals being promoted on several different sites. Of note is Twitter handle “twitter.com/ShiokDeal”, which had 17 tweets about Voyage De La Vie promotions. • There were several photos spread across microblog and blog posts, showing people enjoying themselves and having a good time. No mentions that this was the final run for the show. • Overall, chatter about Voyage De La Vie accounts for 4% of total RWS chatter.

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