Case Study: Samsung Asia<br />Challenge<br />Which Samsung products were bloggers talking about in Singapore?<br />Who wer...
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JamiQ Case Studies

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JamiQ Case Studies

  1. 1. Case Study: Samsung Asia<br />Challenge<br />Which Samsung products were bloggers talking about in Singapore?<br />Who were the most influential bloggers that shared an interest in Samsung?<br />“Having a pulse on the online conversations found in the blogosphere is critical for forming an accurate picture of what our customers - past, current and future - think and want about our products.”<br />Daniel Goh, PR and Online Manager, Samsung Asia<br />Solution<br />Use JamiQ to monitor the social media and discover what is being said about of Samsung in Singapore.<br />Identify the top 10 most influential bloggers that have an interest in Samsung.<br />Results<br />Samsung incorporated JamiQ’s findings and feedback into planning for the coming year, identifying critical focus areas.<br />Stronger and more targeted engagement of bloggers in Singapore.<br />

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