Crisis Management Framework for Media Relations                Diffuse                                                    ...
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Crisis Management Framework for Media Relations

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The crisis monitoring framework helps you understand where your crisis stands and the appropriate action you can take to address it.

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Crisis Management Framework for Media Relations

  1. 1. Crisis Management Framework for Media Relations Diffuse Differ If the media is powerful but not so If the media is both powerful andMore Powerful much passionate about your crisis, passionate about the crisis, your you should reason with them to best option is to give in, maybe diffuse the matter. Acknowledge it, even apologize, and show them but help them to see it from your that you still care. It is hard to win point of view. in this situation. Defend If you are in the right and have been wrongly accused, take your stand Deflect Defy and defend your position. If the media is passionate aboutLess Powerful If the media is not powerful and not the crisis but not powerful, you passionate about your crisis, you should try to deflect the issue. can overpower them. Threaten Blame someone else, focus them then by bringing them to court over on other more pressing issues, or false claims and defamation. on other achievements your company has made. Less Passionate More Passionate

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