1 powerpoint free_email_marketing_subscription_and_registration_requirements

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Powerpoint: Email Marketing Best Practices - Subscription and Registration Requirements.

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1 powerpoint free_email_marketing_subscription_and_registration_requirements

  1. 1. Email Marketing Best Practices #1: Email Subscription & Registration Requirements.
  2. 2. 1: Make Registration Easy• Require only an e-mail address.• Place contextually relevant sign-up boxes throughout your site or blog.
  3. 3. 2: Subscription form:• Subscription form is available on the most visited pages of your website.• The sign-up form is almost as important as the e-mail newsletter itself.
  4. 4. 3: Use the opt-in form tocommunicate the expectations:• Communicate what benefits subscribers can expect.• Frequency: – Type of messages that will be sent. – How email addresses will be used.
  5. 5. 4: Opt-In & Opt-Out:• Use auto-responsders for opt-in (e.g. welcome e-mail, reminder)• Place opt-in forms on promiment areas of the website or application.
  6. 6. About Us: Visit our website to learn more… www.itsbestpractices.com

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