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Google firestarters #3 future OS of agencies

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  • Fascinating exploration. Agencies chronically underutilize technology, which could not just make them more efficient but more effective -- the ultimate goal of a professional knowledge firm.
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Google firestarters #3 future OS of agencies

  1. 1. Google Firestarters: the new OS for agencies<br />@jamescaigseewhathappensblog.comjames.caig@mecglobal.com<br />
  2. 2. 2) <br />How we will <br />do it<br />1) <br />What <br />we will<br />do<br />
  3. 3. 2) <br />How we will<br />do it<br />1) <br />What <br />we will<br />do<br />
  4. 4. 64<br />
  5. 5. 42<br />
  6. 6. Channel<br />Content<br />Data<br />
  7. 7. The Incumbent’s Dilemma<br />
  8. 8. 1) Transform the core <br />2) Look for the ‘big adjacencies’<br />3) And innovate at the edges<br />
  9. 9. 1) Transform the core <br />
  10. 10. 2) Look for the ‘big adjacencies’<br />
  11. 11. 3) And innovate at the edges<br />
  12. 12. Whatever System we have, we will need the right Operators<br />
  13. 13. Drucker<br />
  14. 14. The way we empower them<br />Their way we encourage them to collaborate<br />The way we equip them to be catalysts for change<br />
  15. 15. “<br />You can teach a man to draw a straight line.<br />But if you ask him to consider if he cannot find better in his own head, he stops; he thinks, and ten to one he makes a mistake in the first touch he gives to his work as a thinking being.<br />But you have made a man of him for all that. <br />He was only a machine before, an animated tool<br />”<br />
  16. 16. Gothic:the original crowd sourcing?<br />
  17. 17. Architecture] is an unfolding drama in which we all play our part.<br />We construct our environment in a way that is better informed by the wisdom and inventiveness of its public.<br />SunandPrassad, former RIBA president<br />
  18. 18. Everything out in the open<br />
  19. 19. The social agency<br />http://socialfresh.com/the-social-business-imperative/<br />
  20. 20. Recruit<br />The agile agency<br />Rework<br />Revenue<br />http://blog.eloqua.com/eloqua-killer-content-case-study/<br />
  21. 21. Website as more than just a shop front<br />Real time updates & sharing<br />The openagency<br />Curation of knowledge?<br />Apps on the go?<br />Data updates & co-created responses<br />Virtual client teams<br />Thought leadership encouraged<br />
  22. 22. The media agency of the future will look like everything. <br />The successful agency will be a leader in all of the things a marketer needs. <br />Steve Farella<br />CEO, TargetCast<br />
  23. 23.
  24. 24. Democracy, not aristocracy<br />http://vodpod.com/watch/4023179-pixars-ed-catmull-ceo-talks-to-the-economist-on-the-creative-company?u=seewhathappens&c=seewhathappens<br />
  25. 25. Collaboration/Interpretation as the norm<br />
  26. 26. Thank you<br />@jamescaigseewhathappensblog.comjames.caig@mecglobal.com<br />

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