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Trufflenet presentation facebook seminar


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Presentation given at BFI's seminar on social movie marketing on 20 Jan 2012. Given by Matthew Cain Director of Intelligence at Trufflenet.

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Trufflenet presentation facebook seminar

  1. 1. How we helped Dreams of a Life FROM BUZZ TO BUSINESS
  2. 2. <ul><li>Demanding box office target </li></ul><ul><li>Tight release schedule </li></ul><ul><li>London-centric film </li></ul><ul><li>Christmas release for ‘haunting’ film </li></ul>CHALLENGE Image courtesy of Dogwoof
  3. 3. <ul><li>Hit stretch target by > 50% </li></ul><ul><li>Momentum from 4 weeks before release </li></ul><ul><li>Film showed across UK </li></ul><ul><li>Film captured public imagination </li></ul>EXCEEDING EXPECTATIONS Image courtesy of Image courtesy of How did we do it?
  4. 4. 71,000 Views | 313 Likes | 72 Comments 1. TREAT EACH CHANNEL DIFFERENTLY 3,960 Likes | 648 Actions | 199 Comments 1,233 Followers | 1,723 Tweets | 199 Comments 116,000 Views | 263 Likes| 8 Comments 2,000 Likes | 348 Shares | 172 Comments
  5. 5. <ul><li>Early activity a catalyst </li></ul><ul><li>Avoid empty rooms </li></ul><ul><li>Learn from early adopters </li></ul>2. MOMENTUM NOT BUILT IN A DAY
  6. 6. <ul><li>Listen to what they want </li></ul><ul><li>Identify commercial opportunities </li></ul><ul><li>Complex activity likely to lead to a higher recall </li></ul>3. GIVE AUDIENCES MEANINGFUL ROLE Image courtesy of Dogwoof
  7. 7. <ul><li>Hunt for new audiences </li></ul><ul><li>Retain budget to fine tune activity </li></ul><ul><li>Use what works </li></ul>4. FLEXIBLE & FAST IS KEY
  8. 8. <ul><li>Comments need replies </li></ul><ul><li>Media needs promotion </li></ul>5. IT ’S SOCIAL AND MEDIA <ul><li>It still needs to work </li></ul>Image courtesy of Dogwoof
  9. 9. <ul><li>Listen across social media </li></ul><ul><li>Measure performance in real-time </li></ul><ul><li>Develop robust actionable conclusions </li></ul><ul><li>Understand sentiment and influence </li></ul><ul><li>Act quickly </li></ul>CONCLUSIONS Image courtesy of Dogwoof