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Content Marketing

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Content Marketing

  1. 1. How To Sell Lots Of Stuff Online Without Being Blatantly Salesy AKA Content Marketing www.JamesBlute.com
  2. 2. Content Marketing A term you're probably familiar with. It's bandied around the www at every turn. But what does it actually mean?
  3. 3. And
  4. 4. How do you get to be bad ass at doing it?
  5. 5. Give Freely Mindset
  6. 6. Give Freely My golden rule for anyone looking to make their way in the online world of business: Be (super) cool and give freely.
  7. 7. To break this down further; think about what it is that you 'do'.
  8. 8. Why should people hire or buy from?
  9. 9. Whatever the answer to this is – this is what you should be giving away in terms of content.
  10. 10. Understand Your Audience
  11. 11. What do your website visitors need when they come to your site?
  12. 12. What can you offer that will help them?
  13. 13. If you can solve a problem or provide easy to follow actionable advice, you're on to a WINNER.
  14. 14. Content
  15. 15. Blog posts, articles, videos, interviews…
  16. 16. Don't be scared of feeling like you're giving away all of your innermost secrets for 'free'.
  17. 17. The more you give freely, the more confidence your audience will have in you.
  18. 18. People will make use of your materials but will more likely read them, understand how it works; and then ask for your help anyway.
  19. 19. Distribute
  20. 20. Post, email, share, retweet, like
  21. 21. Don’t be shy… you’ve got a message to spread.
  22. 22. Think about turning that one piece of content into…
  23. 23. That one blog post could be turned into audio, video or even a Slideshare.net presentation.
  24. 24. Ripple Effect
  25. 25. Publishing content allows you the ultimate opportunity to show what you know. You don't even need to sell!
  26. 26. If readers follow your advice from a 'how to' article for example, they've seen for themselves that what you say gets results.
  27. 27. By producing great content you naturally become the go to person in your niche.
  28. 28. And sell lots more stuff without being blatantly salesy.
  29. 29. Win
  30. 30.
  31. 31. http://www.JamesBlute.com

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