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Email Marketing
Automated Prospecting For
Consistent, Predictable Sales
1. 40 X more effective than Facebook and Twitter
2. Retain customers, strengthen relationships
3. Automated, leverage your...
73% of all B2B leads are not sales-
ready ~ MarketingSherpa.com
http://sherpablog.marketingsherpa.com/email-marketing/b2b-...
You need to grow them!
Prospective
Customer
(Trust Level - Low)
1
Referrals Leads
(Brochures, ads,
sales call, online,
social media)
First Free R...
Eg 1. New Prospect Offer them a special resource when they subscribe
to your email list
Get this free ebook. Find out what...
Get my presentation slides on “The Best Way to
……… “ Enter your email below.
Slides will only be available for limited tim...
Collect email in exchange for
your expertise
Prospective
Customer
(Trust Level - Low)
1
Referrals Leads
(Brochures, ads,
sales call, online,
social media)
First Free R...
Never lose another lead, ever!
Automatically
Regularly
Consistently
Collect them:-
Questions?
JamesWoo.net
Go forth
and prosper!
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Understanding Email Marketing - The automated prospecting system

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Write up and video on this page http://jameswoo.net/understanding-email-marketing/.

Many business are not aware of using email marketing to help nurture leads and customers. This slides show how it can help do the heavy lifting while the sales person follow up with warm prospects and people who are ready to buy.

Published in: Sales
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Understanding Email Marketing - The automated prospecting system

  1. 1. Email Marketing Automated Prospecting For Consistent, Predictable Sales
  2. 2. 1. 40 X more effective than Facebook and Twitter 2. Retain customers, strengthen relationships 3. Automated, leverage your time! http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails Why?
  3. 3. 73% of all B2B leads are not sales- ready ~ MarketingSherpa.com http://sherpablog.marketingsherpa.com/email-marketing/b2b-lead-nurturing-importance/
  4. 4. You need to grow them!
  5. 5. Prospective Customer (Trust Level - Low) 1 Referrals Leads (Brochures, ads, sales call, online, social media) First Free Resource (eg tips, answers to questions etc.) 2 Sequential resource - establish expertise, authority (Trust - increases) 3 Regular relevant resources to help customer (larger sale) 5 Refers (Trust- high) 6` Customer initial sale 4
  6. 6. Eg 1. New Prospect Offer them a special resource when they subscribe to your email list Get this free ebook. Find out what are the common mistakes in Topic ABC and How to Avoid them. Enter your email below.
  7. 7. Get my presentation slides on “The Best Way to ……… “ Enter your email below. Slides will only be available for limited time. Eg 2. Event or seminar http://yourwebsite.com/SeminarSlides Paper & pen Bad handwriting, missing paper, data entry Submit email now on mobile device, no lost leads, no lost opportunities
  8. 8. Collect email in exchange for your expertise
  9. 9. Prospective Customer (Trust Level - Low) 1 Referrals Leads (Brochures, ads, sales call, online, social media) First Free Resource (eg tips, answers to questions etc.) 2 Sequential resource - establish expertise, authority (Trust - increases) 3 Regular relevant resources to help customer (larger sale) 5 Refers (Trust- high) 6` Customer initial sale 4
  10. 10. Never lose another lead, ever! Automatically Regularly Consistently Collect them:-
  11. 11. Questions?
  12. 12. JamesWoo.net Go forth and prosper!

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