IIPT International Conference 2011                                   Lusaka, Zambia                    TATA Sustainable To...
!
DESERT DESTINATION
Strengthen the    regional Tata  economy through sustainable tourism Engage entire supply  chain Solicit political suppo...
Desert, Oasis + Nomad Culture                     Support Local Protect the Oasis                        Culture
Heritage and LandscapeProtect heritage   Respect landscape
TATA Strategic Planning           Process                                PHASE 3    PHASE 1       PHASE 2                 ...
Issues Supporting a    Low Carbon Approach  Climate change and income insecurity  Loss of oasis resources and income    ...
A ‘QuadrupleBottom line’Approach1. Environment2. Economics3. Social+community4. Carbonemissionreduction
  Knowledge of living with   extreme heat conditions  Water distribution   conservation system  Traditional ambient   a...
  Relatively remote and   pass through region  Unknown as a tourism   destination and   inadequate marketing  Limited h...
Attractive                    Resources                     Market         Serious     interest         Climate           ...
TATA Destination Carbon  Reduction Principles  • Solar panels                                   • Cycling  • Ceiling Fans ...
• Climate Change Visitor Interpretation Center (Tata)            • Destination oriented Green Marketing + Certification   ...
Carbon Neutral Destination in     2030 Carbon Neutral Action  Plan (2015 – 2030) Carbon free tourism  activities Local ...
Sustainable TourismPolicy andImplementation ManualMeeting the challenge through knowledge andawareness
James MacGregorjmacgregor@ecoplannet.comwww.lagencedusud.gov.maFor the children
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Tata (Western Sahara) Destination Planning

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A planning process that positions a region as environmentally responsible, reducing CO2 emissions and adapting to climate change

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Tata (Western Sahara) Destination Planning

  1. 1. IIPT International Conference 2011 Lusaka, Zambia TATA Sustainable Tourism Destination Development Strategy: -a quadruple bottom line approach Commune de Tata: Southern MoroccoMay 15-20, 2011
  2. 2. !
  3. 3. DESERT DESTINATION
  4. 4. Strengthen the regional Tata economy through sustainable tourism Engage entire supply chain Solicit political support Understand market demand for green destinations Build on Oasian + Nomad values and lifestyles Transfer green technology Access traditional knowledge
  5. 5. Desert, Oasis + Nomad Culture Support Local Protect the Oasis Culture
  6. 6. Heritage and LandscapeProtect heritage Respect landscape
  7. 7. TATA Strategic Planning Process PHASE 3 PHASE 1 PHASE 2 PHASE 4 PHASE 5 - Resources - Product- Mission - Sustainable ACTION PLAN Analysis, Market– Goals Principles, - Infrastructure Matching- Objectives - Market - Carbon - Technology - Product- Stakeholder demand emission – Training OpportunitiesParticipation - SWOT reduction - Marketing- Selection
  8. 8. Issues Supporting a Low Carbon Approach  Climate change and income insecurity  Loss of oasis resources and income   Date and agriculture production   Water management   Desertification  Transformation of oasisan culture  Local Knowledge: Living with a hotter planet  Restore traditional irrigation + farming  Stop exodus of regional youth
  9. 9. A ‘QuadrupleBottom line’Approach1. Environment2. Economics3. Social+community4. Carbonemissionreduction
  10. 10.   Knowledge of living with extreme heat conditions  Water distribution conservation system  Traditional ambient architecture:   materials, construction techniques, layout, ventelation  Community cohesion  Strong political will  Agency Support  Unique, diverse and attractive landscape  Rich craft production  International Access: Airport Agadir
  11. 11.   Relatively remote and pass through region  Unknown as a tourism destination and inadequate marketing  Limited hospitality services  Loss of creative youth and technical skills  Loss of oasis production capacity  Community fear and insecurity  No sustainable tourism initiatives  Little access to climate change training
  12. 12. Attractive Resources Market Serious interest Climate Stakeholder Change Support + Impacts Political will Tradition Carbon Access toknowledge on living with Responsible current green Destination technologies extreme heat
  13. 13. TATA Destination Carbon Reduction Principles • Solar panels • Cycling • Ceiling Fans • Hiking • CFL • Walking • Operations Manuals • Mule/horse • Retrofitting • Waste Management Facilities Tours Purchase Procedures Training • Bulk purchasing • New technologies • Local buying • Green management • Organized travel and • Material sourcing pick-up • Climate adaption • Recycled materials • Manuals techniques
  14. 14. • Climate Change Visitor Interpretation Center (Tata) • Destination oriented Green Marketing + Certification • Green management training and manuals (owners, operators, authorities)Phase I • Carbon free touring packages (cycle, mule, oasis walk) product development • Expanded Trail planning and development • Green Technology Fund (Solar panels, water recycling, • Regional Purchasing Policy (Bulk buying, local purchasing)Phase II • Employee responsible hospitality service training • 2030 Carbon Neutral Action Plan • Low carbon accommodation (bivouac, restored Kasbahs) • Carbon reduction award programPhase III • Expand local food and furniture production (SME support)
  15. 15. Carbon Neutral Destination in 2030 Carbon Neutral Action Plan (2015 – 2030) Carbon free tourism activities Local production and purchases Carbon offsets   Oasis expansion   Palm tree plantations Low Carbon accommodation and restaurants
  16. 16. Sustainable TourismPolicy andImplementation ManualMeeting the challenge through knowledge andawareness
  17. 17. James MacGregorjmacgregor@ecoplannet.comwww.lagencedusud.gov.maFor the children

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