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2012 elections work and beyond (prelim draft)


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Preliminary report on Kanu's 2012 elections work.

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2012 elections work and beyond (prelim draft)

  1. 1. Preliminary Report2012 Your Vision Your Vote
  2. 2. Disappointed People Disappointing Politics* cynical 1 . Gather voices * $ and connections* don’t vote 2. Expand the vote * personal loyalties* hate politics 3. Info for accountability * polarized, blameful* don’t pay attention * no accountability
  3. 3. 1. We engaged voters by asking what matters to themVolunteers knocked on more than 1,800 doors in low-turnout areas of the WaianaeCoast, Windward Oahu, Waimanalo, and lower Manoa and reached out friend-to-friendonline to ask “What’s most important to you this election year?”
  4. 4. 1. We engaged voters by asking what matters to themWe compiled the results and used them to draft candidate questionnaires that spoke tothe priorities of residents. Kaneohe Waianae Manoa Kailua
  5. 5. 2. We worked to register voters in areas with low turnoutWe registered voters by making presentations in classrooms of college campuses (UHManoa and Community Colleges), tabling at community events and outsidesupermarkets and farmers’ markets, and registering people at the door.
  6. 6. 3. We put elections info into new, engaging formatsWe put information on candidates and elections into new formats: simple candidatelook-up tool; candidate guide in game format; issues and voter info as Infographics,shared this content friend-to-friend online and via social media.
  7. 7. Results: Engagement by the numbersSadly, final data on who voted not be available from the Office of Electionsuntil Feb 2013. For now, here is what we know…• 1,860 doors knocked; 106 classroom presentations; 27 tabling venues• 2,657 new voters registered, concentrated in low-turnout areas• 3,223 people provided input on questions for candidates• 20 volunteers reaching out online drove 2,100 visitors to candidate info• 2,000 avg daily unique visits to the site during elections (up from 800)• 26,000 total unique visitors to the site during elections period…achieved with 40 volunteers, info in new formats and channels, and$15,000 for printing, supplies, food for volunteers. - compared to -…average campaign for State House District with turnout of 7,000 voters is$30-$40,000.
  8. 8. “Ive been seeing the effects of Kanus work all over the state and on Social Media. I will be doing a presentationat my alma mater to high school juniors and seniors about the importance of voting, and my experiences this pastyear. I want to be able to provide the student with opportunities to get involved during the next election cycle in2014. Are there any ways students can begin to be prepared for the next election cycle through Kanu?” - Tony H, Waianae (UH Manoa Sophomore)“This candidate info was very informative as I had no idea what the candidates opinions were or even what theirnames were. The questions were broad enough to understand where each person came from. I "found" mycandidate. I posted the entry site of Kanu on facebook. Good job, just want to give you feed back.” - Gina H, Honolulu“For the first time in recent memory I voted outside of my political party. After playing the game and reading theanswers, I just could not bring myself to vote for the candidate [in my Party].” - Former State Representative“Just wanted to say -OUTSTANDING election coverage on the Kanu site! Thank you . Im working through theentire election with my boys ( aged 7 and 9) and they LOVE the candidate too! What a great model forordinary people to use and make important decisions. It already made me change one of my votes! I absolutelywill email it - to more than 5 friends. “ - Jo M, Kailua
  9. 9. The most important outcome: practicing leadershippractice engaging our community and campaigning independent of money
  10. 10. 2012 2013 2014 Citizenship Development* Gather community input to * Engage people in targeted + A base of engaged people identify key issues/questions grassroots advocacy who know the issues and* Engage, register, and inform * Pass a few key pieces of engage their leaders critical mass of voters legislation* Bring under-represented * Report back post-session on + Proactive citizens who set voices into electorate leaders’ performance the agenda in conversation* Get candidates/politicians to with their leaders listen Leadership Development* Practice canvassing, data * Practice mobilizing others to + Leaders equipped to lead in collection and management push for policy change a political or community* Practice presenting to groups * Practice communicating to a context (e.g., may run for of people mass audience online office, advocate on issues, or* Practice engaging diverse * Learn about policy issues and help campaigns) peoples in different settings analysis* Get to know our * Practice “grassroots lobbying” + Leaders who are adept at communities intimately listening and leading in any* Learn how to maintain context community relationships Practice listening Practice leading Being the leaders we hope for
  11. 11. The work ahead: being the leaders we wish to seepractice leading with minimum use of $$$ and maximum citizen participation 2013 – use the tools and experience of the election… • Follow a handful of issues in 2013 Legislature (Jan-Apr) • Educate communities about those issues • Encourage constituents to engage their elected leaders • Track leaders’ post-election performance and report back for accountability 2014 – volunteers run for office or manage campaigns in a new way… • increase citizen participation • less dependent on $ for campaigns • maintain civil and respectful politics - listen and lead