We don’t need superheroes to
save the world
The importance of design thinking and project
management in the modern world
Today’s topic
Quick intro to design thinking
Introduce an innovative solution
to contaminated water
Use the business model...
James King
• Agile and IT capability
development coach
• Trainer in process
improvement, project
management and business
a...
Design thinking is not about
making things look beautiful

“Design thinking is a human-centered
approach to innovation tha...
Design thinking has a lifecycle

Prototype
Test

Idea

Empathy

Ideation

Refine
Prototype
Test

Scale
The problem Contaminated water
•

2.6 billion people lack access
to basic sanitation.

•

At this moment, 40% of the
world...
An elegant solution Peepoo
•

Peepoo is a slim biodegradable
bag, with an inner layer that
unfolds to form a wide funnel.
...
But there is still a problem
We need to get bags to people

Manufacturers

Local "NGO"
Franchise

Recipient

Peepoople distributes bags through local
“...
A basic business model for Peepoo
Key Partnerships

Key Activities

Value Propositions

Customer Relationships

Customer S...
Other options?

Contents of the
bag:
- DNA
- Pathogens

New design of bag?

New costs ???

Our own
database?

Researchers
...
Other options

Training franchisees
Selecting promising
candidates
Establish new
ventures

Set up a venture
fund to invest...
There could be other delivery models
My conclusion

Search for a
solution

Delivery a
solution

Design thinking
improves the process
of exploring and
validatin...
Thankyou
Feel free to ask questions or make comments now, or to grab me
afterwards
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PMI speed learning November 2013 (save the world with design thinking)

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Presentation for project management day. Presented to the Project Management Institute Sydney

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  • 2.6 billion people lack access to basic sanitation. At this moment, 40% of the world’s population lack access to even the simplest latrine.One child dies every 15 seconds due to contaminated water from human excreta. Up to 50% of all deaths in emergency, refugee and IDP camp situations are caused by diarrhoeal diseases. More than 80% of these deaths are children under two years of age.(Content and photo copied from http://www.peepoople.com
  • But how do they ensure that
  • PMI speed learning November 2013 (save the world with design thinking)

    1. 1. We don’t need superheroes to save the world The importance of design thinking and project management in the modern world
    2. 2. Today’s topic Quick intro to design thinking Introduce an innovative solution to contaminated water Use the business model canvas to look at ways to deliver the solution
    3. 3. James King • Agile and IT capability development coach • Trainer in process improvement, project management and business analysis • Now working to help organisations understand how to use the “Business Model Canvas” Email Blog Twitter james@kingsinsight.com www.kingsinsight.com jamesking42
    4. 4. Design thinking is not about making things look beautiful “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO of IDEO
    5. 5. Design thinking has a lifecycle Prototype Test Idea Empathy Ideation Refine Prototype Test Scale
    6. 6. The problem Contaminated water • 2.6 billion people lack access to basic sanitation. • At this moment, 40% of the world’s population lack access to even the simplest latrine. • One child dies every 15 seconds due to contaminated water from human excreta. • Up to 50% of all deaths in emergency, refugee and IDP camp situations are caused by diarrhoeal diseases. (Content and photo copied from http://www.peepoople.com/)
    7. 7. An elegant solution Peepoo • Peepoo is a slim biodegradable bag, with an inner layer that unfolds to form a wide funnel. • Peepoo is used once, by one person, whenever and wherever needed. • Peepoo remains safe to hold and carry after use. • Peepoo completely transforms over a short period of time into high-value fertiliser which enables collection and disposal. (Content and photo copied from http://www.peepoople.com/)
    8. 8. But there is still a problem
    9. 9. We need to get bags to people Manufacturers Local "NGO" Franchise Recipient Peepoople distributes bags through local “franchises” who make a small profit selling the bags
    10. 10. A basic business model for Peepoo Key Partnerships Key Activities Value Propositions Customer Relationships Customer Segments Collecting donations Peepoo bag Ongoing community set up by NGO Distributing bags Governments Manufacturing Recipient Key Resources Channels Refund on collection Manufacturers Local "NGO" Franchise Peepoo design Charity organisaion Collection organisation Cost Structure Revenue Streams Collection refund = 1/3 of cost Distribution costs Franchise buys bags? Donations
    11. 11. Other options? Contents of the bag: - DNA - Pathogens New design of bag? New costs ??? Our own database? Researchers Same channels?? Payment for bag
    12. 12. Other options Training franchisees Selecting promising candidates Establish new ventures Set up a venture fund to invest in these small (franchise) enterprises Franchisees as potential start-ups Existing franchisees who prove themselves before we invest Dividend or sale of the start-up when successful
    13. 13. There could be other delivery models
    14. 14. My conclusion Search for a solution Delivery a solution Design thinking improves the process of exploring and validating possibilities Project management improves the conversion of possibility into reality
    15. 15. Thankyou Feel free to ask questions or make comments now, or to grab me afterwards

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