Understanding Social Customer Relationship Management

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This expansion on a graphic by our friends at GetSatisfaction helps car dealers to understand how social media is changing the ways we treat our customers.

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Understanding Social Customer Relationship Management

  1. 1. Understand Social Customer Relationship Management<br />
  2. 2. What is Social CRM?<br />We aren’t talking about the tool.<br />We’re talking about a commitment that most have already made. You manage relationships that you have with your customers past, present, and future. Most use a CRM or Lead Management tool to make it happen.<br />Alone, these tools are worthless. No matter how automated, how simple-to-use they are, true customer relationship management requires effort.<br />Social CRM is no different, as our friends at GetSatisfaction demonstrate…<br />
  3. 3. What is Social CRM?<br />
  4. 4. What is Social CRM?<br />
  5. 5. What is Social CRM?<br />
  6. 6. What is Social CRM?<br />
  7. 7. How Do Car Dealers Apply This Knowledge?<br /><ul><li> Remember that social media is not just a broadcasting tool. This isn’t radio, television, or anything else that you’ve ever used in the past. Social media users (and the group is growing) demand a reason to engage with you.
  8. 8. People like rewards. The “reason” to engage doesn’t always have to be an incentive, but it certainly helps from time to time.
  9. 9. Your customers and potential customers have a voice as has been demonstrated through reviews and other social media formats. Being customer-centric in practice even if your CRM tools are company-centric will help you to create real relationships that turn into real sales.</li></li></ul><li>Check out our blog!<br />http://blog.tkcarsites.com<br />8<br />Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com<br />
  10. 10. JD RuckerDir. of New Media<br />TK Carsites<br />jrucker@tkcarsites.com<br />Twitter: @0boy<br />CONTACT INFORMATION<br />800.899.7791<br />

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