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Designing Your Story

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Slides for a talk presented to MiniFFC and Huge Design Team

Published in: Design
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Designing Your Story

  1. 1. 1 Designing Your Story James Cabrera @jamescabrera
  2. 2. 2 My Story Math/Physics Self-taught in Design Foot Locker Say Media Refinery29 Gimlet Media
  3. 3. 3 My Story Math/Physics Self-taught in Design Foot Locker Say Media Refinery29 Gimlet Media
  4. 4. 4 My Story Math/Physics Self-taught in Design Foot Locker Say Media Refinery29 Gimlet Media
  5. 5. 5 My Story Math/Physics Self-taught in Design Foot Locker Say Media Refinery29 Gimlet Media
  6. 6. 6 My Story Math/Physics Self-taught in Design Foot Locker Say Media Refinery29 Gimlet Media
  7. 7. 7 My Story Math/Physics Self-taught in Design Foot Locker Say Media Refinery29 Gimlet Media
  8. 8. 8 Agenda The Content Experience The Story The Interface The Delivery Making Better Stories
  9. 9. 9 Agenda The Content Experience The Story The Interface The Delivery Making Better Stories
  10. 10. 10 The Content Experience
  11. 11. 11 The Content Experience
  12. 12. 12 The Content Experience
  13. 13. 13 The Content Experience
  14. 14. 14 The Content Experience
  15. 15. 15 The Content Experience
  16. 16. 16 The Content Experience
  17. 17. 17 The Content Experience
  18. 18. 18 The Content Experience
  19. 19. 19 The Content Experience The Story The Interface
  20. 20. 20 The Content Experience The Story The Interface
  21. 21. 21 The Content Experience The Story The Interface
  22. 22. 22 Agenda The Content Experience The Story The Interface The Delivery Making Better Stories
  23. 23. 23 The Story
  24. 24. 24 The Story Storytelling is the differentiator.
  25. 25. 25 The Story What do you choose to write about? What are people interested in? Do you have the content?
  26. 26. 26 The Story What do you choose to write about? What are people interested in? Do you have the content?
  27. 27. 27 The Story What do you choose to write about? What are people interested in? Do you have the content?
  28. 28. 28 Agenda The Content Experience The Story The Interface The Delivery Making Better Stories
  29. 29. 29 The Interface
  30. 30. 30 The Interface
  31. 31. 31 The Interface Digital Swiping/Scrolling Short attention span
  32. 32. 32 The Interface Digital Swiping/Scrolling Short attention span
  33. 33. 33 The Interface Digital Swiping/Scrolling Short attention span
  34. 34. 34 The Interface
  35. 35. 35 The Interface
  36. 36. 36 The Interface
  37. 37. 37 The Interface
  38. 38. 38 The Interface See the site: http://www.refinery29.com/vote-your-values/
  39. 39. 39 Agenda The Content Experience The Story The Interface The Delivery Making Better Stories
  40. 40. 40 The Delivery The Story The Interface
  41. 41. 41 The Delivery The Delivery
  42. 42. 42 The Delivery
  43. 43. 43 The Delivery Download “ThisAM” iOS app in Apple App Store Read my article on the design process: http://cabr.us/thisam
  44. 44. 44 The Delivery
  45. 45. 45 The Delivery
  46. 46. 46 The Delivery View on mobile device: http://refinery29.com/behind-the-headlines-muslim-america
  47. 47. 47 The Delivery
  48. 48. 48 The Delivery See article: http://www.refinery29.com/2017/05/156084/ivanka-trump-celebrity-china-popularity See article: http://www.refinery29.com/2017/08/167898/z-list-best-young-actors-20-and-under-2017
  49. 49. 49 Agenda The Content Experience The Story The Interface The Delivery Making Better Stories
  50. 50. 50 Making Better Stories Understand the medium.
  51. 51. 51 Making Better Stories Visualize your story.
  52. 52. 52 Making Better Stories Collaborate with design.
  53. 53. 53 Making Better Stories Leverage the interface.
  54. 54. 54 Questions? James Cabrera @jamescabrera hi@jamescabrera

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