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1
Designing Your Story
James Cabrera @jamescabrera
2
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media
3
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media
4
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media
5
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media
6
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media
7
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media
8
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories
9
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories
10
The Content Experience
11
The Content Experience
12
The Content Experience
13
The Content Experience
14
The Content Experience
15
The Content Experience
16
The Content Experience
17
The Content Experience
18
The Content Experience
19
The Content Experience
The Story The Interface
20
The Content Experience
The Story The Interface
21
The Content Experience
The Story The Interface
22
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories
23
The Story
24
The Story
Storytelling is the differentiator.
25
The Story
What do you choose to write about?
What are people interested in?
Do you have the content?
26
The Story
What do you choose to write about?
What are people interested in?
Do you have the content?
27
The Story
What do you choose to write about?
What are people interested in?
Do you have the content?
28
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories
29
The Interface
30
The Interface
31
The Interface
Digital
Swiping/Scrolling
Short attention span
32
The Interface
Digital
Swiping/Scrolling
Short attention span
33
The Interface
Digital
Swiping/Scrolling
Short attention span
34
The Interface
35
The Interface
36
The Interface
37
The Interface
38
The Interface
See the site: http://www.refinery29.com/vote-your-values/
39
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories
40
The Delivery
The Story The Interface
41
The Delivery
The Delivery
42
The Delivery
43
The Delivery
Download “ThisAM” iOS app in Apple App Store
Read my article on the design process: http://cabr.us/thisam
44
The Delivery
45
The Delivery
46
The Delivery
View on mobile device: http://refinery29.com/behind-the-headlines-muslim-america
47
The Delivery
48
The Delivery
See article: http://www.refinery29.com/2017/05/156084/ivanka-trump-celebrity-china-popularity
See article: http://www.refinery29.com/2017/08/167898/z-list-best-young-actors-20-and-under-2017
49
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories
50
Making Better Stories
Understand the medium.
51
Making Better Stories
Visualize your story.
52
Making Better Stories
Collaborate with design.
53
Making Better Stories
Leverage the interface.
54
Questions?
James Cabrera @jamescabrera
hi@jamescabrera

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Designing Your Story