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The POPcorn
Strategy
Why organic content?
James A. Brown
SocialByJames.com
There are three elements that can fuel
the growth of every social media account
Paid
Organic
Press
Organic Content
WHAT IS ORGANIC CONTENT?
• Organic content is images (graphics or
pictures), links, video, and text.
• Hi-Fi (time intensive) and Lo-Fi (quick
content)
WHY ORGANIC CONTENT?
• Social Media is not free. It’s costs are rising by
the day.
• We pay through time, money, and
information
• Organic content is cheap.
WHY ORGANIC CONTENT?
“The world will ask you
who you are, and if you
don’t know the world
will tell you.”
– Carl Jung
"Forces in the world will tell you
you're a victim---of your family,
your race, your past, your
history. DON'T believe them.
They don't know you. Look
inside and find your true self.
It's there. Give it a name.“
- RZA, The Tao of Wu
WHY ORGANIC CONTENT?
WHY ORGANIC CONTENT?
Your can’t control your circumstances.
You can control your response to them.
WHY ORGANIC CONTENT?
• The vast majority of social media
users are passive content consumers
• Be the squeaky wheel. If you make
noise (content) you will be heard
WHY ORGANIC CONTENT?
Content attracts audiences. Audiences solve
problems.
SHARE YOUR ORGANIC CONTENT
• Like, share, tag, give credit, and comment
as your page
• Collaborate with other community
managers
• Share your posts into your target
audience’s public groups
WHY ORGANIC CONTENT?
Your content makes your other efforts POP!
WHY ORGANIC CONTENT?
Press and paid attention is ephemeral if
your page does not have content that
interests your that new audience
HOW TO START?
• Use the Buffalo
• Seek out more content like this
• Embrace your social media
environments: Click like, comment on,
and share content.
HOW TO START?
Those who give shall receive.
The POPcorn
Strategy
Why organic content?
James A. Brown
SocialByJames.com

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The Popcorn Strategy: Organic Content

  • 1. The POPcorn Strategy Why organic content? James A. Brown SocialByJames.com
  • 2. There are three elements that can fuel the growth of every social media account Paid Organic Press
  • 4. WHAT IS ORGANIC CONTENT? • Organic content is images (graphics or pictures), links, video, and text. • Hi-Fi (time intensive) and Lo-Fi (quick content)
  • 5. WHY ORGANIC CONTENT? • Social Media is not free. It’s costs are rising by the day. • We pay through time, money, and information • Organic content is cheap.
  • 6. WHY ORGANIC CONTENT? “The world will ask you who you are, and if you don’t know the world will tell you.” – Carl Jung
  • 7. "Forces in the world will tell you you're a victim---of your family, your race, your past, your history. DON'T believe them. They don't know you. Look inside and find your true self. It's there. Give it a name.“ - RZA, The Tao of Wu WHY ORGANIC CONTENT?
  • 8. WHY ORGANIC CONTENT? Your can’t control your circumstances. You can control your response to them.
  • 9. WHY ORGANIC CONTENT? • The vast majority of social media users are passive content consumers • Be the squeaky wheel. If you make noise (content) you will be heard
  • 10. WHY ORGANIC CONTENT? Content attracts audiences. Audiences solve problems.
  • 11. SHARE YOUR ORGANIC CONTENT • Like, share, tag, give credit, and comment as your page • Collaborate with other community managers • Share your posts into your target audience’s public groups
  • 12. WHY ORGANIC CONTENT? Your content makes your other efforts POP!
  • 13. WHY ORGANIC CONTENT? Press and paid attention is ephemeral if your page does not have content that interests your that new audience
  • 14. HOW TO START? • Use the Buffalo • Seek out more content like this • Embrace your social media environments: Click like, comment on, and share content.
  • 15. HOW TO START? Those who give shall receive.
  • 16. The POPcorn Strategy Why organic content? James A. Brown SocialByJames.com