Pennsylvania 2013
Transportation Funding Campaign
Starting Line
 Last gas tax passed in 1997.
 $500 million in highway monies flexed to
fund mass transit.
 Act 44 – Fail...
Strategy Development
Develop Strategic Clarity
 Strategic Clarity
 Messaging Research
 Problem Framing
 Building Knowledge Capital
 Though...
Assess Internals
 Leadership
 Staffing
 Funding
 Public Affairs
 Communications
 Technology
Recruit Industry Leadership
Jamie Van Buren
Mike Ryan
Rich Wagman
Dan Hawbaker
Tom Lawson
Secure Funding
APC
Educational
Trust Fund
Highway
Education
Foundation
PHIA TCI-PAC
Build Your Team – Fill Needs
Strategy
Public
Relations
Outreach
Lobbying
Assess Politics
Understand the Public
Survey Research
Market Research
Organize Information
Determine Your Ask
2010 study commission identified
$3.5 billion per year funding gap
2011 Governor’s Commission
identifie...
Metrics – What Will it Cost Me?
Make Metrics Widely Available
Recruit Broad Based Support
What is Your Brand?
Seize Every Opportunity
Lessons Learned
 State your ask clearly and stick to it.
 Actively mold the political environment you need
to be success...
Pennsylvania 2014
“It Ain’t Over”
2014 Advocacy
 Reinforce the value of Act 89
 Primary Elections – Yes Votes
 Messaging and Campaign Support
 Messaging...
Public
perceptions
of
transportation
funding
May 2014
Methodology
 N=800
 Sampling error +3.5%
 Feb. 10-20, 2014
 Terry Madonna Opinion Research
 Survey Technology & Resea...
How important do you think it is for the state of
Pennsylvania to improve safety and relieve
congestion on our highways; i...
Please tell me whether you agree or disagree with
the following statements… Is that strongly or
somewhat [agree/disagree]:...
Have you read or heard that Pennsylvania
recently enacted a comprehensive
transportation funding plan?
Yes 40%
No 59%
Don’...
(2013 question) One funding plan would cost about
$3.50 per week for a typical Pennsylvania driver.
Do you think $3.50 per...
If you knew that the funding plan would
create more than 50,000 jobs in
Pennsylvania, mostly in industries other
than high...
If you knew that new highway and bridge
spending would be used to improve the
roads and bridges in and around your
communi...
Conclusions
 Low awareness – transportation an unlikely campaign issue unless
candidates make it an issue.
 Support for ...
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The Truth About PA's Transportaiton Funding in 2014, by Bob Latham

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The Truth About PA's Transportaiton Funding in 2014, by Bob Latham

  1. 1. Pennsylvania 2013 Transportation Funding Campaign
  2. 2. Starting Line  Last gas tax passed in 1997.  $500 million in highway monies flexed to fund mass transit.  Act 44 – Failed attempt to toll I-80.  Proposals to sell/lease the PA Turnpike.  Governor who ran on no-tax pledge.  Republican control of both Houses of the legislature with considerable TEA Party influence.
  3. 3. Strategy Development
  4. 4. Develop Strategic Clarity  Strategic Clarity  Messaging Research  Problem Framing  Building Knowledge Capital  Thought Leadership  Issues Management  Brand Differentiation  Outreach & Engagement  Stakeholder Loyalty
  5. 5. Assess Internals  Leadership  Staffing  Funding  Public Affairs  Communications  Technology
  6. 6. Recruit Industry Leadership Jamie Van Buren Mike Ryan Rich Wagman Dan Hawbaker Tom Lawson
  7. 7. Secure Funding APC Educational Trust Fund Highway Education Foundation PHIA TCI-PAC
  8. 8. Build Your Team – Fill Needs Strategy Public Relations Outreach Lobbying
  9. 9. Assess Politics
  10. 10. Understand the Public Survey Research Market Research
  11. 11. Organize Information
  12. 12. Determine Your Ask 2010 study commission identified $3.5 billion per year funding gap 2011 Governor’s Commission identified $2.5 billion in funding opportunities
  13. 13. Metrics – What Will it Cost Me?
  14. 14. Make Metrics Widely Available
  15. 15. Recruit Broad Based Support
  16. 16. What is Your Brand?
  17. 17. Seize Every Opportunity
  18. 18. Lessons Learned  State your ask clearly and stick to it.  Actively mold the political environment you need to be successful.  Develop and use information strategically.  Constantly assess new information and its impact on your strategy.  Build the biggest tent you can.  There is no substitute for active and engaged leadership.  Manage resources and expectations carefully.  www.pahighwayinfo.org
  19. 19. Pennsylvania 2014 “It Ain’t Over”
  20. 20. 2014 Advocacy  Reinforce the value of Act 89  Primary Elections – Yes Votes  Messaging and Campaign Support  Messaging: Safety and Economic Prosperity  Polling: Public Acceptance of the Need  Demonstrate Support to Congress  www.pahighwayinfo.org
  21. 21. Public perceptions of transportation funding May 2014
  22. 22. Methodology  N=800  Sampling error +3.5%  Feb. 10-20, 2014  Terry Madonna Opinion Research  Survey Technology & Research, Allentown  Registered voters, from statewide voter lists  Weighted for gender, religion  Previous data presented for context rather than statistical comparison
  23. 23. How important do you think it is for the state of Pennsylvania to improve safety and relieve congestion on our highways; is it very important, somewhat important, not very important or not important at all? 2014 2013 2012 2011 2010 2009 Very important 74% 60% 31% 65% 73% 50% Somewhat important 22% 32% 60% 27% 23% 42% Not very important 2% 4% 7% 6% 3% 6% Not at all important 1% 1% 1% 1% 1% 2%
  24. 24. Please tell me whether you agree or disagree with the following statements… Is that strongly or somewhat [agree/disagree]: Year Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Increasing the investment in our highway system will create jobs and help our economy recover. 2014 2013 2011 2010 2009 55% 44% 41% 43% 35% 29% 38% 39% 42% 41% 6% 10% 13% 10% 14% 8% 4% 7% 3% 9% Relieving congestion and improving the condition of our highways would improve public safety. 2014 2013 2011 2010 2009 71% 45% 50% 57% 51% 24% 45% 40% 36% 38% 2% 5% 8% 5% 7% 2% 2% 3% 1% 4% The state’s economic health is dependant on having a good highway system. 2014 2013 2011 2010 2009 57% 41% 33% 37% 24% 29% 46% 42% 39% 44% 8% 8% 19% 16% 19% 5% 2% 4% 6% 11%
  25. 25. Have you read or heard that Pennsylvania recently enacted a comprehensive transportation funding plan? Yes 40% No 59% Don’t know 1%
  26. 26. (2013 question) One funding plan would cost about $3.50 per week for a typical Pennsylvania driver. Do you think $3.50 per week is a reasonable investment to make for improved safety and reduced congestion? (If no) Do you think $2.50 per week is a reasonable investment to make for improved safety and reduced congestion? Total of those who believe at least $2.50 per week per driver is reasonable: $3.50 41% $2.50 59%* *Cumulative
  27. 27. If you knew that the funding plan would create more than 50,000 jobs in Pennsylvania, mostly in industries other than highway construction, would you be much more likely, somewhat more likely, or no more likely to support the plan? Much more likely 12% Somewhat more likely 44% No more likely 39%
  28. 28. If you knew that new highway and bridge spending would be used to improve the roads and bridges in and around your community, would you be much more likely, somewhat more likely, or no more likely to support the plan? Much more likely 15% Somewhat more likely 42% No more likely 40%
  29. 29. Conclusions  Low awareness – transportation an unlikely campaign issue unless candidates make it an issue.  Support for investment remain strong. Willingness to pay $2.50 per week has been consistently near 60 percent in multiple polls over several years.  ‘Safety,’ ‘congestion relief’ and, ‘jobs’ continue to be the most effective messages for framing this issue.  Incumbents need to stress benefits of the Act 89 rather than falling into the trap of defending the cost or the method for raising the revenue. Pointing out specific safety and congestion-relief projects in their own regions would help also.

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