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April 2015
Original presentation from
RDLC session
James Del-Gatto | Black Slate
Your Employer Brand
Churn, more than just...
ON THE MENU
Food for Thought Questions to stimulate
Churn • The secret KPI
• Bite-size lessons
Expert help • Here to help ...
1. FOOD FOR THOUGHT
FOOD FOR [thought]
IMAGINE YOU ARE A ROOKIE
• If you had three offers on the table, one of which is your
brand, are you sure you’d take your ...
THE PROBLEM
Each new recruit will either cost you £60k – or has the
potential to earn you millions.
COINCIDENCE?
MOST RECRUITERS
STAY SMALL
HIGH CHURN
2. CHURN
NAME DESTINATION STATUS
John
Mary
Sue
Stevie
Jack
Danny
Sarah
Yasmin
COMPETITOR
COMPETITOR
COMPETITOR
COMPETITOR
...
BEST HEALTH-CHECK
BUSINESS HEALTH
Measuring overall business health is
difficult
CHURN RATE
Measuring churn is very simple...
JUDGING LINE MANAGERS
• Judging and rewarding your line managers is a top
priority
• Their impact on churn is huge
• But h...
WHAT YOU ARE JUDGING
RECRUITMENT TRAING & DEV EARNINGS CULTURE
MAKE CHURN A KEY KPI
• Measure churn
• Reward and consequences based on churn rates
• Make it part of your own bonus
• Ens...
COMPLEMENT CHURN STRATEGY
REF SCHEME
• Referral scheme at SThree No. 1 source of talent
• Best retention and performance
•...
3. SPECIALIST HELP
HOW WE CAN HELP
REF SCHEME CHANGE MARKETING BRAND
CREDS: OYSTER PARTNERSHIP
Re-branded business and defined the whole brand both
internally and externally. Increased retent...
SUMMARY
• High churn makes scaling and replicating your business
almost impossible
• Churn should be a top KPI
• But, ther...
Churn in recruitment: not just a message of bad news
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Churn in recruitment: not just a message of bad news

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Presentation given by Black Slate to recruitment directors at RDLC.

Published in: Recruiting & HR
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Churn in recruitment: not just a message of bad news

  1. 1. April 2015 Original presentation from RDLC session James Del-Gatto | Black Slate Your Employer Brand Churn, more than just bad news
  2. 2. ON THE MENU Food for Thought Questions to stimulate Churn • The secret KPI • Bite-size lessons Expert help • Here to help you with your toughest problem • Case study Food for Thought Questions to stimulate Churn • The secret KPI • Bite-size lessons Expert help • Here to help you with your toughest problem • Case study Food for Thought Questions to stimulate Churn • The secret KPI • Bite-size lessons Expert help • Here to help you with your toughest problem • Case study
  3. 3. 1. FOOD FOR THOUGHT FOOD FOR [thought]
  4. 4. IMAGINE YOU ARE A ROOKIE • If you had three offers on the table, one of which is your brand, are you sure you’d take your brand’s offer? • Can you sell your brand convincingly?
  5. 5. THE PROBLEM Each new recruit will either cost you £60k – or has the potential to earn you millions.
  6. 6. COINCIDENCE? MOST RECRUITERS STAY SMALL HIGH CHURN
  7. 7. 2. CHURN NAME DESTINATION STATUS John Mary Sue Stevie Jack Danny Sarah Yasmin COMPETITOR COMPETITOR COMPETITOR COMPETITOR COMPETITOR COMPETITOR COMPETITOR COMPETITOR CANCELLED DEPARTED DEPARTED DELAYED DEPARTED CANCELLED DEPARTED CANCELLED
  8. 8. BEST HEALTH-CHECK BUSINESS HEALTH Measuring overall business health is difficult CHURN RATE Measuring churn is very simple and is symbolic of so many factors – tangible and intangible
  9. 9. JUDGING LINE MANAGERS • Judging and rewarding your line managers is a top priority • Their impact on churn is huge • But how can you do this objectively and simply?
  10. 10. WHAT YOU ARE JUDGING RECRUITMENT TRAING & DEV EARNINGS CULTURE
  11. 11. MAKE CHURN A KEY KPI • Measure churn • Reward and consequences based on churn rates • Make it part of your own bonus • Ensure tension between growth and retention Your churn is 60%!
  12. 12. COMPLEMENT CHURN STRATEGY REF SCHEME • Referral scheme at SThree No. 1 source of talent • Best retention and performance • And NO Rec 2 Rec fees! • Success of your referral scheme, good sign of employee engagement
  13. 13. 3. SPECIALIST HELP
  14. 14. HOW WE CAN HELP REF SCHEME CHANGE MARKETING BRAND
  15. 15. CREDS: OYSTER PARTNERSHIP Re-branded business and defined the whole brand both internally and externally. Increased retention and quality of new staff. “James helped us transform our business, retention is up and better quality staff are applying” Jack Barton, MD of Oyster Partnership
  16. 16. SUMMARY • High churn makes scaling and replicating your business almost impossible • Churn should be a top KPI • But, there are methods to address it Next steps • If you have a problem with churn, and you don’t know where to turn, then call Black Slate…

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