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Silent Spring (1962) was on of the defining books of the twentieth century, a title that brought light the dangers that agribusiness placed on the environment through the national use of insecticides a business that generated $300 million. What made Carson's work important, was the fact that it was written with the general public in mind rather than filling the paper with technical jargon. This enabled her voice to reach a wider audience, but in doing so it raised issues of validity, and issues of sexism. One of the tactics used by the pesticide industry was to label Carson as confused 'spinster'. The industry was definitely wary of her affect, as she emerged at a time when environmentalism reached a mainstream level.