Microsoft defines its CSP program as a true cloud reseller program, with Microsoft partners shifting from principally reselling Microsoft Cloud Products and Services to managing the entire customer relationship. The Microsoft CSP Program is designed to align the CSP Partner’s core cloud products with the partner business model and their partner’s unique value proposition for customers. This allows Microsoft customers to purchase an overall solution, including Microsoft products, related partner service offerings, and third-party products and services. Visit https://www.jamcracker.com/microsoft-cloud-solution-provider-program to know more about Microsoft CSP Program.

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The Jamcracker Platform: Enablement Solution for Microsoft Cloud Solution Provider Program
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The Jamcracker Platform: Enablement Solution
For Microsoft Cloud Solution Provider Program

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The Jamcracker Platform: Enablement Solution for Microsoft Cloud Solution Provider Program
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Jamcracker.inc
© 1999-2016 Jamcracker, Inc. | 4677 Old Ironsides Drive | Santa Clara, Ca. USA 95054 2
Contents
What is a Microsoft Cloud Solution Provider (CSP)?
Components of Microsoft CSP Program
How Microsoft defines its CSP Program
Types of Microsoft CSP
Microsoft CSP Program Support
Key Success of CSP Partners
CSP Partner Enablement Solution
Jamcracker Value Proposition for CSP Partners
Jamcracker CSP Business value Summary
Jamcracker Supported Microsoft Cloud Services
Jamcracker Microsoft CSP Integration Overview
CSP API Infrastructure
CREST API
ADD Graph ReST API
ARM ReST API
Rate Card ReST API
Usage ReST API
Jamcracker Platform Implementation Overview
CREST API with Jamcracker Platform
ADD Graph ReST API with Jamcracker Platform
ARM ReST API with Jamcracker Platform
ARM ReST API is integrated with Platform to Platform
Rate Card ReST API with Jamcracker Platform
Usage ReST API with Jamcracker Platform
About Jamcracker
Contents
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What is a Microsoft Cloud Solution Provider (CSP)?
Cloud computing is changing the profitability dynamics of managed-service providers, system integrators, IT
distributors, and VARs globally, by transforming IT spend from capital expenditure to on-demand operating expense.
According to Microsoft-sponsored research by consultants such as IDC, the market opportunity for Microsoft Cloud
Services is worth $50 billion over the next few years. Microsoft believes that the revenue opportunity for its cloud
solution provider (CSP) partners is at least nine-times that amount. This has prompted Microsoft to formulate a new go-
to-market strategy via its CSP program.
Microsoft defines its CSP program as a true cloud reseller program, with Microsoft partners shifting from principally
reselling Microsoft Cloud Products and Services to managing the entire customer relationship.
Components of Microsoft CSP Program
1. A licensing model and program
2. An annuity stream of revenues, versus traditional one-time-licensing revenues
3. A way for partners to own the customer IT spend lifecycle, from consulting, integrating, billing, and provisioning,
to managing and supporting conventional IT and cloud for their customers
The Microsoft CSP Program is designed to align the CSP Partner’s core cloud products with the partner business model
and their partner’s unique value proposition for customers. This allows Microsoft customers to purchase an overall
solution, including Microsoft products, related partner service offerings, and third-party products and services.
Image Sourced from Microsoft CSP Program

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Here’s how Microsoft defines its CSP Program:
“The Microsoft Cloud Solution Provider program enables partners to directly manage their entire Microsoft
cloud customer lifecycle. Partners in this program utilize dedicated in-product tools to directly provision,
manage, and support their customer subscriptions. Partners can easily package their own tools, products,
and services, and combine them into one monthly or annual customer bill.”
In the CSP business model, the CSP Partner is responsible for the customer-management lifecycle. This means that the
CSP Partner provides and manages an online marketplace of services from which customers can buy Microsoft Office
365 and Azure products, core partner products, and third-party products and services.
The CSP Partner must be able to bill customers directly and manage collections and customer support without
Microsoft’s involvement. CSP Partners control the entire customer relationship, creating new revenue sources. The
direct billing relationship provides the ability to up-sell and cross-sell services to customers. Also, partners that control
the billing can bundle Microsoft services such as Office 365 with their own services and other third party services. This
gives customers the convenience and value of paying a single bill and accessing support from a single source, and it also
gives partners control over margin.
Types of Microsoft CSP Partners
Direct Partners: The direct partner is what most people
envision when they think about the CSP concept. It’s the
partner that orders cloud licenses directly from
Microsoft and then resells them to a customer in a
solution bundle combining services from Microsoft and
third parties with their own services. These partners
provide:
1. Direct billing to customers
2. Support
3. Technical integrations
4. Customer-lifecycle management
Direct Partners are typically organizations that have
invested in a direct-business model with customers,
providing support services and solutions directly. For
MSPs or SIs, the direct CSP model is in line with their
current business model.
Indirect Partners: These partners do not get their
licenses directly from Microsoft. Rather, they work with
Indirect Distributors (described below). Indirect Partners
are typically organizations that want to start small or do
not want to incur large capital expenditures around
cloud business.
These organizations have customer relationships and
core services that differentiate them, typically, in an
SMB or niche market.
They take the advantage of the support capabilities,
investments, etc. from Indirect Distributors. For
example, these partners may have white-labeled
storefronts to sell CSP services, third-party services, and
their own services to customers. Such storefronts run on
the infrastructure and platform owned by Indirect
Distributors.
Indirect Distributors: Indirect Distributors are the
backbone of Microsoft CSP programs, dealing with
Microsoft on one side and hundreds or thousands of
Indirect Partners on the other side. Some Indirect
Distributors, which Microsoft refers to as “cloud
distributors,” bundle other products for Indirect
Partners to offer. In many cases, Indirect Distributors
provide billing and provisioning on the back-end, on
behalf of Indirect Partners. In some cases, these
distributors also offer white-label support.
Microsoft CSP Program Support
Microsoft has provided a CSP API to enable its CSP
Partners to integrate provisioning and ordering activities
into their own systems. The API supports provisioning
new customers, ordering subscriptions and add-ons, and
modifying the license count. The CSP marketplace,
billing and collections, and customer-relationship
management remain the responsibility of the CSP
Partner.

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For CSP Partners that lack billing and customer support
resources, many of the major indirect distributors,
direct system integrators, and MSPs engage
Jamcracker to provide the platform to enable the
required marketplaces, billing solutions, and customer
support operations so that they can act on Indirect
Partners’ behalf in the background.
Keys to Success for CSP Partners
As the CSP Partners control the entire cloud-services
lifecycle for their customers, the key success parameters
are different from those of a traditional license-model
sale. Based on our interactions with CSP Partners,
Microsoft representatives, and CIOs globally, we have
identified the following key requirements for a partner
to maximize success in the Microsoft CSP Program:
o Faster go-to-market: Accelerate the cloud
marketplace rollout from months to days so you can
test the market, assess your GTM strategy, and then
proceed with a large-scale rollout.
o Bundle and differentiate: Bundle CSP services with
your intellectual property and services, third-party
cloud, or IT services to provide customers with a
comprehensive solution rather than a licensing
model.
o Modernize sales and marketing for the cloud
business: Fine tune your sales and marketing teams
to build your digital brand across social media,
industry forums, etc., and emerge as a thought
leader in the cloud business.
o Become a trusted advisor: Deploy the operational
framework so that you can be the single point of
contact for your solution, including Microsoft CSP
services, your intellectual property and services, and
third-party services, including industry-specific
services.
o Guiding the customer: The first 45-60 days of
support is critical in most cases for annuity-related
customers, driving greater lifetime customer value.
The Jamcracker Platform: CSP Program
Enablement Solution
Microsoft classifies Jamcracker as a “cloud-marketplace-
technology provider.” This means that Jamcracker works
closely with both Indirect Distributors and Direct
Partners to enable and automate the Microsoft CSP
business model.
Jamcracker uses its market-leading Cloud Management
and Governance Platform (“the Jamcracker Platform”),
to support CSP Partners by providing the billing,
provisioning, and automated customer
support and management that is required to become a
fully qualified and profitable CSP Partner, all available
“out-of-the-box,” within a matter of days.
Microsoft CSP Office 365 and Azure have already
integrated the Jamcracker Platform with the Microsoft
CSP API (CREST API) to onboard Microsoft Cloud
Services; provisioning the licensing; providing customer
service; and managing recurring billing. Jamcracker also
brings a complete catalog and marketplace of similarly
automated services for more than 100 other cloud
services, enabling Indirect Distributors and Direct
Partners to easily curate unique service-package
offerings to end customers and their resellers.
Jamcracker is a global leader in cloud aggregation,
delivery, and management solutions. Many of the
world’s leading telcos, managed service providers, IT
distributors, technology providers, and enterprise IT
organizations use the Jamcracker Platform to unify
delivery and management of public, private, and hybrid
cloud services to their customers, through their
channels, and to their employees.

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Jamcracker Value Proposition for CSP
Partners
Jamcracker brings significant business value to CSP
Partners, principally because the Jamcracker Platform
already performs and automates all the functionality
required by CSP Partners to operate a fully automated
and operational CSP business.
Jamcracker’s CSP Business Value Summary
o Faster go-to-market: Enables Direct Partners and
Indirect Distributors to launch CSP services to their
customers and Indirect Partners within a matter of
days.
o Billing, settlement, and show-back: CSPs can utilize
the out-of-the-box Jamcracker Platform billing
engine to bill, settle with resellers (for indirect) and
show-back the CSP services either as per-usage (e.g.
Azure) or subscription (e.g. Office 365).
o Pre-populated CSP and third-party marketplace:
Provides a pre-populated and integrated
marketplace of multiple cloud services from
Microsoft and third-party cloud service vendors
(CSVs), which CSPs can sell from the first day of
operation.
o Building and scaling the cloud ecosystem: Enables
CSPs to onboard services and create their own
ecosystem of cloud services to differentiate
themselves from their competitors.
o Multi-tier, multi-channel marketplace: Enables CSP
Partners to create multitier cloud services
marketplaces and sell Office 365 and Azure services,
customer core services, and third-party services,
either directly to end customers or through their
channel partners.
o Localization: The platform supports localization,
including languages, currencies, taxation, and other
localization features (e.g., date formats).
o Unified management console: Provides a unified
management console to manage, provision, and
support cloud services across private, public, and
hybrid clouds from a single dashboard.
o Automation and cloud lifecycle management:
Provides automated workflows to enable end users,
using self-service functionality to manage the entire
order-to-cash process and single-sign-on to
consume cloud services. CSPs can manage the entire
cloud services management process and end-
customers from a single dashboard.
o Enterprise app-stores for hybrid cloud: Enables CSP
enterprise customers to create a white-labeled
marketplace for corporate-approved cloud services
to achieve compliance, governance, and regulatory
requirements.
o Role-based access and AD/ADFS integrations:
Provides role-based access control (RBAC) and out-
of-the-box integrations with AD/LDAP and Azure AD
for CSPs to cater to the needs of enterprise
customers.

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Jamcracker Supported Microsoft Cloud Services
Jamcracker has integrated Microsoft Office 365 and Azure products into the master catalog of cloud services. Also,
core services from CSP customers and partners can be easily onboarded to the Jamcracker Master Catalog. This means
that Direct and Indirect CSPs have the availability of Office 365, Azure, their core services, and more than 100 public
cloud services that are managed and delivered via the Jamcracker Platform.
A branded, private-labeled marketplace of cloud services can be sourced and created. The Jamcracker Platform
automates provisioning, the order-to-cash process, cloud-services management, and cloud-service delivery and
consumption-all from a single dashboard.

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Jamcracker Microsoft CSP Integration Overview
The Jamcracker Platform is integrated with Microsoft CSP services with the available set of CREST, ARM, and Graph
APIs from Microsoft. The diagram below shows a high-level view of the Platform integration with CSP services.
CSP API Infrastructure
As part of the CSP program, partners are enabled with
various API sets to build their business portals and
required engines. The major ones are:
1. CREST ReST API
2. AAD GRAPH ReST API
3. ARM ReST API
4. Rate card ReST API
5. Usage/metering ReST API
CREST API
CSP Partners can use the CSP Commerce ReST API
(CREST API) to manage tenants/customers and their
cloud subscriptions, i.e., the purpose of the CREST APIs
is to allow the Microsoft partner to create and manage
tenants/customers and associate various cloud services
to tenants/customers. As part of CSP offerings from
Microsoft, various cloud products can be subscribed for
a specific tenant. Here are few examples:
1. Office 365 Business
2. Office 365 Business Essentials
3. Office 365 Business Premium
4. Exchange online
5. Microsoft Azure

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AAD GRAPH ReST API
The Azure Active Directory (AAD) Graph API provides
programmatic access to Azure Active Directory through
ReST API endpoints.
ARM ReST API
The Azure Resource Manager ReST API provides a
programmatic way for CSP Partners to deploy and
manage Azure services. A classic example could be
creating a virtual machine, which can be done by ARM
ReST API for a specific tenant.
Rate card ReST API
CSP Partners are enabled with rate-card API to extract
the rates of Azure resources.
Usage ReST API
This API allows CSP Partners to extract consumption
data for an Azure subscription. The API returns all of the
usage data incurred for a specific subscription for a
tenant.
Jamcracker Platform Implementation
Overview
The Jamcracker Platform is integrated with the CSP API
infrastructure as an out-of-the-box feature set. This
section describes the way the Platform is integrated
with CSP API sets.
CREST API with Jamcracker Platform
The Jamcracker Platform integrates with CREST API to
manage certain business operations, such as:
1. Create tenant/customer
2. Order cloud products
3. Provision cloud products
4. De-provision etc.
CREST API is attached with Direct/Indirect Partner
accounts in the Jamcracker Platform to perform
commerce operations.
AAD GRAPH ReST API with Jamcracker
Platform
The AAD Graph ReST APIs is integrated to manage
tenants’ users and assign licenses to them.
This also means they can create users and associate
various cloud services that they have subscribed to the
tenants. Also, a consent feature is in place to obtain the
privilege to work with AAD for a specific tenant.
ARM ReST API with the
Jamcracker Platform
The Jamcracker Platform is integrated with the ARM
ReST API in order to create and manage Azure resources
like VMs, Storage etc.
ARM ReST API is integrated with the
Platform to perform following operations:
1. Create and manage the lifecycle of virtual
machines
2. Block storage/volume management
3. Network-interface controller management
4. Snapshot management
5. Image management
6. Application-stack management.
7. Post-deployment script injections
(CHEF/SHELL/POWER SHELL)
o The Jamcracker Platform also manages resource
groups and availability set selections.
o The data parameters to create a virtual machine
specific to the Azure platform, such as regions
and storage accounts, are also managed using
the ARM ReST API.
o Also, a consent feature is in place to obtain the
privilege to work with respective resources on
the Azure platform.
Rate card ReST API with Jamcracker
Platform
The Jamcracker Platform is integrated with the rate-card
API to pull the Microsoft pricing details from the partner
center periodically to manage the prices of the cloud
products.
Usage ReST API with Jamcracker Platform
The Jamcracker Platform is built with a cloud-based
billing engine, which requires usage data to compute
invoices. The usage ReST API is integrated with the
billing engine to extract the actual usage of the Azure
subscriptions.

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About Jamcracker
Jamcracker is a cloud services aggregation, management, and governance solutions company, with more than a
decade of experience providing industry-leading software and services. The Jamcracker Platform powers the cloud
across the globe, for enterprise and public-sector markets, technology providers and distributors, communication-
service providers, and managed-services providers.
Jamcracker helps organizations manage, deliver, and govern their own multi-cloud services, along with third-party
cloud services. IT organizations and service providers can use Jamcracker solutions to unify and optimize cloud-services
delivery for their employees, customers, and channels.
Jamcracker provides the flexibility you need to respond to rapidly changing business requirements. The Jamcracker
Platform greatly reduces the complexity and cost of multi-cloud management and delivery. Moreover, our platform
automates policy compliance, spend management, and operations management.
For more information on Jamcracker, visit www.jamcracker.com