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Hier, pour comprendre un marché,on posait des questions auxconsommateurs.
En 2013, les consommateursdonnent leurs réponses ici:
100 milliards (2012)2,7 milliards (2006)30 milliards (2010)Requêtes mensuelles Google
Aider les entreprises à mieuxcomprendre lesconsommateurs, les marchés et lesmarques.
Par l’analyse statistique desrequêtes faites par les internautessur les moteurs de recherche.
Catégorisation de requêtes (emprunts immobiliers)Taux pour prêtSimulation prêtimmobilierDurée d’empruntCalcul assurancelog...
Market share ofleaders (top 3)Market share ofTop 15Strong competitionLow competitionStrong leaders,weak followersNo leader...
ApplicationsOptimisation SEO/SEMEtude et évaluation de marchésEtude de la concurrenceOptimisation des messages marketing
MéthodologieEtapesObjectifsLivrablesUniverssémantiqueCatégorisationBenchmarkconcurrentielCartographiedu marchéIdentificati...
Exemples
Exemple 1 : Classement des requêtes en catégories
Sous-catégories
Comparatif de marché international0%5%10%15%20%25%30%35%40%45%50%Kidney Stones dehydration Hydration & Facts Purification ...
Exemple 2 : Classement des requêtes en catégories
Exemple 2 : stratégie des concurrents
‘The success of my role is far moreabout analytics and technologythan it is about hanging out withmy ad agency’Rob Colwel,...
Philippe Duhamel: philippe@clustaar.comNicolas Chollet: nicolas@1-clic.info
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Comment tirer de la connaissance marché des recherches google

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Clustaar permet de fire des études de marchés d'un nouveau genre, plus objectives et mesurables, et basées sur la donnée extraite des moteurs de recherche.

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Comment tirer de la connaissance marché des recherches google

  1. 1. Hier, pour comprendre un marché,on posait des questions auxconsommateurs.
  2. 2. En 2013, les consommateursdonnent leurs réponses ici:
  3. 3. 100 milliards (2012)2,7 milliards (2006)30 milliards (2010)Requêtes mensuelles Google
  4. 4. Aider les entreprises à mieuxcomprendre lesconsommateurs, les marchés et lesmarques.
  5. 5. Par l’analyse statistique desrequêtes faites par les internautessur les moteurs de recherche.
  6. 6. Catégorisation de requêtes (emprunts immobiliers)Taux pour prêtSimulation prêtimmobilierDurée d’empruntCalcul assurancelogementQuestions fiscalesRachat de créditAssurance risques spécifiqu
  7. 7. Market share ofleaders (top 3)Market share ofTop 15Strong competitionLow competitionStrong leaders,weak followersNo leaders, manycompetitorsSimulation prêtimmobilierCalcul assurancelogementRachat de créditQuestions fiscalesDurée d’empruntAssurance risques spécifiquesTaux pour prêtCatégorisation de requêtes (emprunts immobiliers)
  8. 8. ApplicationsOptimisation SEO/SEMEtude et évaluation de marchésEtude de la concurrenceOptimisation des messages marketing
  9. 9. MéthodologieEtapesObjectifsLivrablesUniverssémantiqueCatégorisationBenchmarkconcurrentielCartographiedu marchéIdentification desmots cléspertinents (Google)Regroupementnaturel des motsclés (clusters)Identificationacteurs dumarchés + forcede la demandeIdentification desopportunités depositionnementRapport finalListes descatégories desmots clésListes desacteurs et desproduits
  10. 10. Exemples
  11. 11. Exemple 1 : Classement des requêtes en catégories
  12. 12. Sous-catégories
  13. 13. Comparatif de marché international0%5%10%15%20%25%30%35%40%45%50%Kidney Stones dehydration Hydration & Facts Purification Diet & Weight loss Sport Drink Pregnancy, Youth& KidsSearch Volume - WorldwideSearch Volume - USSearch Volume - Europe
  14. 14. Exemple 2 : Classement des requêtes en catégories
  15. 15. Exemple 2 : stratégie des concurrents
  16. 16. ‘The success of my role is far moreabout analytics and technologythan it is about hanging out withmy ad agency’Rob Colwel, Executive Manager, Commercial & Marketing,Quantas Frequent Flyer(IBM Global CMO Study 2012)
  17. 17. Philippe Duhamel: philippe@clustaar.comNicolas Chollet: nicolas@1-clic.info

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