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Thursday, 26 August 2010
1




Thursday, 26 August 2010
1




                           RECRUITMENT
Thursday, 26 August 2010
1




                           RECRUITMENT
                                   Jamal Sahel

Thursday, 26 August 2010
Listening And   2

                           Communication




Thursday, 26 August 2010
Listening And   2

                           Communication




Thursday, 26 August 2010
Listening And                                        2

                                Communication
                    ...
Determination And   3

                              Resilience




Thursday, 26 August 2010
Determination And   3

                              Resilience




Thursday, 26 August 2010
Determination And                                       3

                              Resilience
                      ...
Competitiveness   4




Thursday, 26 August 2010
Competitiveness   4




Thursday, 26 August 2010
Competitiveness   4




Thursday, 26 August 2010
Competitiveness                                   4




                           + Monetary -   The marriage between per...
Understanding Clients   5

                    And Candidates




Thursday, 26 August 2010
Understanding Clients   5

                    And Candidates




Thursday, 26 August 2010
Understanding Clients   5

                    And Candidates




Thursday, 26 August 2010
Understanding Clients                                         5

                    And Candidates

                     ...
Understanding Clients                                         5

                    And Candidates

                     ...
Understanding Clients                                         5

                    And Candidates

                     ...
Understanding Clients                                            5

                    And Candidates

                  ...
Understanding Clients                                            5

                    And Candidates

                  ...
Understanding Clients                                            5

                    And Candidates

                  ...
6




Thursday, 26 August 2010
6




                           INDUSTRY RESEARCH




Thursday, 26 August 2010
MARKETING
                                       7




Thursday, 26 August 2010
MARKETING
                                       7




Thursday, 26 August 2010
MARKETING
                                                                            7




                           + P...
MARKETING (contiued)
                                                  8




                           + Social Marketing...
MARKETING (contiued)
                                                               8




                           + Soc...
MARKETING (contiued)
                                                               8




                           + Soc...
Public           9




                           Relations (PR)




Thursday, 26 August 2010
Public           9




                           Relations (PR)




Thursday, 26 August 2010
Public                                           9




                            Relations (PR)
                        ...
10




Thursday, 26 August 2010
10




                           Advertising
Thursday, 26 August 2010
10




                           Advertising
Thursday, 26 August 2010
10




                           Advertising
Thursday, 26 August 2010
Difference between   11



                           PR and advertising




Thursday, 26 August 2010
Difference between   11



                           PR and advertising




Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
Difference between                                       11



                           PR and advertising
             ...
12




Thursday, 26 August 2010
12




                           RIVAL COMPANIES AND
                             KEY COMPETITORS



Thursday, 26 August ...
Major Players
                                           13




Thursday, 26 August 2010
Major Players
                                           13




Thursday, 26 August 2010
Major Players
                                           13




Thursday, 26 August 2010
Major Players
                                                                                   13




                  ...
Major Players                                                     14

                           Composition of advertised...
Major Players                                                         14

                           Composition of advert...
Major Players                                                     14

                           Composition of advertised...
Michael Page
                                          15




Thursday, 26 August 2010
Michael Page
                                          15




Thursday, 26 August 2010
Michael Page
                                          15




Thursday, 26 August 2010
Michael Page
                                                                            15




                          ...
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  1. 1. 1 Thursday, 26 August 2010
  2. 2. 1 Thursday, 26 August 2010
  3. 3. 1 RECRUITMENT Thursday, 26 August 2010
  4. 4. 1 RECRUITMENT Jamal Sahel Thursday, 26 August 2010
  5. 5. Listening And 2 Communication Thursday, 26 August 2010
  6. 6. Listening And 2 Communication Thursday, 26 August 2010
  7. 7. Listening And 2 Communication + Critical Listening + Informative Listening - Requires concentration on message + Relationship Listening - Helps you sympathise with both candidates and clients. ‘Silence is golden’ + Discriminative Listening - Actively listening to the tone, pitch and force of the speaker. Also aides in sorting fact from fiction and prioritise tasks/ expectations and motivating factors. Thursday, 26 August 2010
  8. 8. Determination And 3 Resilience Thursday, 26 August 2010
  9. 9. Determination And 3 Resilience Thursday, 26 August 2010
  10. 10. Determination And 3 Resilience + Honesty - Strong foundations for being determined and proactive. The clearer and truer your ‘mission statement’, the more determined and proactive you will be in successfully completing the task (mission) + Proactive and hardworking - Often go hand in hand. To be hardworking, you have to be proactive. Thursday, 26 August 2010
  11. 11. Competitiveness 4 Thursday, 26 August 2010
  12. 12. Competitiveness 4 Thursday, 26 August 2010
  13. 13. Competitiveness 4 Thursday, 26 August 2010
  14. 14. Competitiveness 4 + Monetary - The marriage between personal and corporate targets and consequences makes for a more driven and focused consultant and more profitable company. + Performance against peers/external competitors - Helps you understand your position within the company, sector or market as a whole. Thursday, 26 August 2010
  15. 15. Understanding Clients 5 And Candidates Thursday, 26 August 2010
  16. 16. Understanding Clients 5 And Candidates Thursday, 26 August 2010
  17. 17. Understanding Clients 5 And Candidates Thursday, 26 August 2010
  18. 18. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee Thursday, 26 August 2010
  19. 19. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee Thursday, 26 August 2010
  20. 20. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee Thursday, 26 August 2010
  21. 21. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee + Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits) Thursday, 26 August 2010
  22. 22. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee + Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits) Thursday, 26 August 2010
  23. 23. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee + Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits) + Wants and Needs - Makes for smoother business transactions and longer term repeat business. Thursday, 26 August 2010
  24. 24. 6 Thursday, 26 August 2010
  25. 25. 6 INDUSTRY RESEARCH Thursday, 26 August 2010
  26. 26. MARKETING 7 Thursday, 26 August 2010
  27. 27. MARKETING 7 Thursday, 26 August 2010
  28. 28. MARKETING 7 + Process by which companies create customer interest in products or services. + Generates the strategy that underlies sales techniques, business communications and business development + Helps build customer relations + Used to create, identify and highlight needs and wants of customer. Thursday, 26 August 2010
  29. 29. MARKETING (contiued) 8 + Social Marketing: Thursday, 26 August 2010
  30. 30. MARKETING (contiued) 8 + Social Marketing: PRODUCT SOLUTION PROMOTION INFORMATION PRICE VALUE PLACEMENT ACCESS Thursday, 26 August 2010
  31. 31. MARKETING (contiued) 8 + Social Marketing: PRODUCT SOLUTION PROMOTION INFORMATION PRICE VALUE PLACEMENT ACCESS Thursday, 26 August 2010
  32. 32. Public 9 Relations (PR) Thursday, 26 August 2010
  33. 33. Public 9 Relations (PR) Thursday, 26 August 2010
  34. 34. Public 9 Relations (PR) + Is an industry concerned with maintaining the public image of high profile individuals, commercial businesses and organisations (also non profit organisations ) + Involves the maintaining of communication streams between a client, and its public + Is often misunderstood to be advertising, but is an alternative to advertising. Thursday, 26 August 2010
  35. 35. 10 Thursday, 26 August 2010
  36. 36. 10 Advertising Thursday, 26 August 2010
  37. 37. 10 Advertising Thursday, 26 August 2010
  38. 38. 10 Advertising Thursday, 26 August 2010
  39. 39. Difference between 11 PR and advertising Thursday, 26 August 2010
  40. 40. Difference between 11 PR and advertising Thursday, 26 August 2010
  41. 41. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  42. 42. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  43. 43. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  44. 44. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  45. 45. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  46. 46. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  47. 47. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  48. 48. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  49. 49. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  50. 50. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  51. 51. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  52. 52. 12 Thursday, 26 August 2010
  53. 53. 12 RIVAL COMPANIES AND KEY COMPETITORS Thursday, 26 August 2010
  54. 54. Major Players 13 Thursday, 26 August 2010
  55. 55. Major Players 13 Thursday, 26 August 2010
  56. 56. Major Players 13 Thursday, 26 August 2010
  57. 57. Major Players 13 + Specialise in 10 sectors. + Cover agency, private, public and non profit organizations. + Only have 2 PR consultants (Davina Forbes and Jon Gloyne). It is the second lowest staffed division within the company. Both consultants have 3 years of experience in the company each. + Company seems to pride themselves on industry knowledge above and beyond anything else. ‘Our consultants are all ex- industry experts who know exactly what to look for when finding your next superstar’ Thursday, 26 August 2010
  58. 58. Major Players 14 Composition of advertised jobs (by sector) Account Managment/Planning Business Services Content and Editorial Creative and Design Creative services Digital Sponsorship and Evenets Marketing PR Research Insight and Analysis Sales Thursday, 26 August 2010
  59. 59. Major Players 14 Composition of advertised jobs (by sector) Account Managment/Planning Business Services Content and Editorial Creative and Design Creative services Digital Sponsorship and Evenets 24.2% Marketing PR Research Insight and Analysis Sales 3.1% 6.0% 4.8% 11.7% 1.2% 2.7% 21.6% 13.7% 3.3%7.6% Thursday, 26 August 2010
  60. 60. Major Players 14 Composition of advertised jobs (by sector) Account Managment/Planning Business Services Content and Editorial Creative and Design Creative services Digital Sponsorship and Evenets Marketing PR Research Insight and Analysis Sales Thursday, 26 August 2010
  61. 61. Michael Page 15 Thursday, 26 August 2010
  62. 62. Michael Page 15 Thursday, 26 August 2010
  63. 63. Michael Page 15 Thursday, 26 August 2010
  64. 64. Michael Page 15 + Market themselves as ‘professional services’ recruitment company. + Have 3700 employees, over 100 offices 28 counties worldwide. + 18 main sectors. + values as a company - Pride - Passionate - Never give in - work as a team - make it fun. + 68% of revenue generated outside the UK. Thursday, 26 August 2010

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