Oh my bot!

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Facebook messenger bots

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  • Don’t make me talk to you on the phone, getting in line with app fatigue
  • In comparison, global SMS volume was around 20 billion messages a day.
  • Messenger chief David Marcus said in July, this year.
  • Bots are basically interactive and automated response tools for Facebook Messenger.
  • Bot with emojis and recipes
  • Imagine, that for all the information after purchasing a flight you don’t need to check your e-mails, but they’ll all come to you in Messenger. Do you have a problem? Just one sentence in a msng is enough to get it solved.
  • Candy Brand Trolli
  • Some of them can be very human-like, such Poncho – has an emotional index, the response time is relative to how fast a human would write a response. Step by step, the bot is learning about individual preferences although a human interaction is sometimes necessary (example CNN – where based on what you’re interested in, you create your own feed of news you want to follow that are delivered to you).
  • he has its own character, he is funny a bit arrogant bot.
    He is confirming if the desired domain is available
    He suggest you tu buy .EU domain
    He negotiate the price with you.
    He sells you the domain
    He is also very funny.
  • Medial value of PR was 10 times bigger than the budget for PR
  • The bot is still working verifying and sellling domains. not negotiating price though.... when a new campaign starts we can send them newsletter to their messangers. Messanger bot are also like a news letter. with almost 100 percent delivery and reads..
  • We were asked by O2 to prepare some activation as they reached 200 thousand fans on Facebook.

    We've decided to make a bot and take him to the next level, make him special.

    O2 is a very active brand when it comes to social media and targets younger audience, so it was a perfect opportunity to use bot.
  • How he was different - he functioned right from the O2 messenger, not separately.

    Unlike with usual bots, Snup bot involved users in his flow.
    It was them who created the content and additional value to the brand with the Snup bot.
    Moreover they could share their songs on their profile.

    As the bot ran on O2 profile, people had to choose first, if they wanted to talk to the bot at all or just solve some customer problem.

  • Oh my bot!

    1. 1. OH, MY BOT! Babel Camp 2016
    2. 2. WHY IS THERE A HYPE ABOUT BOTS?
    3. 3. WHY DO WE TALK ABOUT BOTS?Millennials running away from FB Communication via “private” networks
    4. 4. 900MILLION MAU 2. MOST POPULAR iOS APP, THE FASTEST GROWING APP IN 2015
    5. 5. 50MILLION COMPANIES AND OTHER BUSINESSES
    6. 6. 60BILLION MESSAGES
    7. 7. 60BILLION MESSAGES A DAY 
    8. 8. 11 000BOTS CREATED SO FAR 
    9. 9. WHAT ARE THEY AND HOW CAN THEY HELP?
    10. 10. WHAT ARE BO(O)TS?
    11. 11. WHAT ARE BOTS?
    12. 12. HOW TO TALK TO A BOT?
    13. 13. HTTP://M.ME/CNN HTTP://M.ME/KAYAK HTTP://M.ME/HIPONCHO HAVE YOU TRIED SOME?
    14. 14. WHY TO HAVE A BOT? TO SELL  THE OBVIOUS ONE.
    15. 15. WHY TO HAVE A BOT? TO COMMUNICATE EASIER AND FASTER Customer care, creating your personalized feed of news, etc.
    16. 16. WHY TO HAVE A BOT? TO ENTERTAIN Use bots in creative ways  increasing fans interaction, building brand loyalty.
    17. 17. BOT SPECIAL POWERS  Poncho’s human like interactions (emotional index). Communication just through emojis (bots can answer with img, gifs, etc.)
    18. 18. LET ME INTRODUCE YOU TO OUR STARS…TRIAD BOTS Snůp Bot – the brand builder Overbot – the sales machine
    19. 19. Hi, I am Overbot. Lets make some deals.
    20. 20. HOW DOES HE COMMUNICATE
    21. 21. SOME NICE NUMBERS Talking to 2 235 people 242 367 Messages sent to each other
    22. 22. OVER BOT IS FUNNY Suggested 2 496 funny domains Told 7 045 jokes
    23. 23. DID PEOPLE LIKE TO TALK TO HIM? One person sent 34 messages on average, sure they do 
    24. 24. MOST IMPORTANTLY 7 834 verified domains, 237 daily 3 506 verified .eu domains, 106 daily
    25. 25. PR
    26. 26. WHAT HAPPENS AFTER THE CAMPAIGN?
    27. 27. WHY IS MESSENGER BOT WORTH IT?
    28. 28. IT IS COOL AND INNOVATIVE
    29. 29. AUTOMATIZES AND SUBSTITUTES HUMAN WORK
    30. 30. ANOTHER SELLING CHANNEL
    31. 31. THE 1ST RAPPING BOT IN THE CZECH REPUBLIC
    32. 32. THE ORIGIN OF SNŮP BOT To celebrate 200k fans on O2 Facebook page To give out presents to all the fans To bring up the fun!
    33. 33. GET TO KNOW SNŮP BOT
    34. 34. OUR LEARNINGS AND RECOMMENDATIO NS
    35. 35. DEVELOPER + COPYWRITER = ❤️
    36. 36. KNOW YOUR AUDIENCE
    37. 37. KNOW YOUR BOT‘S PERSONA AND TONE OF VOICE
    38. 38. SET UP YOUR KPI’S AND GOALS
    39. 39. ESTIMATE YOUR TRAFFIC AND ADJUST THE SERVER
    40. 40. THINK ABOUT DIFFERENT VERSIONS OF MESSENGER
    41. 41. TESTING, TESTING, TESTING!
    42. 42. As you launch the bot, the fun just begins! Be on guard to make immediate improvements
    43. 43. Get ready for dirty haters!
    44. 44. Know that the bot is not perfect but love him as much as you can! 
    45. 45. BECAUSE PEOPLE MAY FALL IN LOVE WITH HIM, TOO 
    46. 46. BECAUSE PEOPLE MAY FALL IN LOVE WITH HIM, TOO 
    47. 47. RESULTS 4 126 people sent message to O2 during 7 days
    48. 48. RESULTS 3 555 of them picked Snůp bot
    49. 49. RESULTS 2 090 people finished the song and received the present
    50. 50. DO YOU WANT TO TRY IT OUT? m.me/snupbottest
    51. 51. TRIAD BOTS Snůp Bot – the brand builder Overbot – the sales machine
    52. 52. DO YOU WANT TO JOIN US? We are looking for Social Media Brand Manager! Tag us on Instagram or Twitter with #triadbeerjobs And, let’s grab a beer together? 

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