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Oh my bot!

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Facebook messenger bots

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Oh my bot!

  1. 1. OH, MY BOT! Babel Camp 2016
  2. 2. WHY IS THERE A HYPE ABOUT BOTS?
  3. 3. WHY DO WE TALK ABOUT BOTS?Millennials running away from FB Communication via “private” networks
  4. 4. 900MILLION MAU 2. MOST POPULAR iOS APP, THE FASTEST GROWING APP IN 2015
  5. 5. 50MILLION COMPANIES AND OTHER BUSINESSES
  6. 6. 60BILLION MESSAGES
  7. 7. 60BILLION MESSAGES A DAY 
  8. 8. 11 000BOTS CREATED SO FAR 
  9. 9. WHAT ARE THEY AND HOW CAN THEY HELP?
  10. 10. WHAT ARE BO(O)TS?
  11. 11. WHAT ARE BOTS?
  12. 12. HOW TO TALK TO A BOT?
  13. 13. HTTP://M.ME/CNN HTTP://M.ME/KAYAK HTTP://M.ME/HIPONCHO HAVE YOU TRIED SOME?
  14. 14. WHY TO HAVE A BOT? TO SELL  THE OBVIOUS ONE.
  15. 15. WHY TO HAVE A BOT? TO COMMUNICATE EASIER AND FASTER Customer care, creating your personalized feed of news, etc.
  16. 16. WHY TO HAVE A BOT? TO ENTERTAIN Use bots in creative ways  increasing fans interaction, building brand loyalty.
  17. 17. BOT SPECIAL POWERS  Poncho’s human like interactions (emotional index). Communication just through emojis (bots can answer with img, gifs, etc.)
  18. 18. LET ME INTRODUCE YOU TO OUR STARS…TRIAD BOTS Snůp Bot – the brand builder Overbot – the sales machine
  19. 19. Hi, I am Overbot. Lets make some deals.
  20. 20. HOW DOES HE COMMUNICATE
  21. 21. SOME NICE NUMBERS Talking to 2 235 people 242 367 Messages sent to each other
  22. 22. OVER BOT IS FUNNY Suggested 2 496 funny domains Told 7 045 jokes
  23. 23. DID PEOPLE LIKE TO TALK TO HIM? One person sent 34 messages on average, sure they do 
  24. 24. MOST IMPORTANTLY 7 834 verified domains, 237 daily 3 506 verified .eu domains, 106 daily
  25. 25. PR
  26. 26. WHAT HAPPENS AFTER THE CAMPAIGN?
  27. 27. WHY IS MESSENGER BOT WORTH IT?
  28. 28. IT IS COOL AND INNOVATIVE
  29. 29. AUTOMATIZES AND SUBSTITUTES HUMAN WORK
  30. 30. ANOTHER SELLING CHANNEL
  31. 31. THE 1ST RAPPING BOT IN THE CZECH REPUBLIC
  32. 32. THE ORIGIN OF SNŮP BOT To celebrate 200k fans on O2 Facebook page To give out presents to all the fans To bring up the fun!
  33. 33. GET TO KNOW SNŮP BOT
  34. 34. OUR LEARNINGS AND RECOMMENDATIO NS
  35. 35. DEVELOPER + COPYWRITER = ❤️
  36. 36. KNOW YOUR AUDIENCE
  37. 37. KNOW YOUR BOT‘S PERSONA AND TONE OF VOICE
  38. 38. SET UP YOUR KPI’S AND GOALS
  39. 39. ESTIMATE YOUR TRAFFIC AND ADJUST THE SERVER
  40. 40. THINK ABOUT DIFFERENT VERSIONS OF MESSENGER
  41. 41. TESTING, TESTING, TESTING!
  42. 42. As you launch the bot, the fun just begins! Be on guard to make immediate improvements
  43. 43. Get ready for dirty haters!
  44. 44. Know that the bot is not perfect but love him as much as you can! 
  45. 45. BECAUSE PEOPLE MAY FALL IN LOVE WITH HIM, TOO 
  46. 46. BECAUSE PEOPLE MAY FALL IN LOVE WITH HIM, TOO 
  47. 47. RESULTS 4 126 people sent message to O2 during 7 days
  48. 48. RESULTS 3 555 of them picked Snůp bot
  49. 49. RESULTS 2 090 people finished the song and received the present
  50. 50. DO YOU WANT TO TRY IT OUT? m.me/snupbottest
  51. 51. TRIAD BOTS Snůp Bot – the brand builder Overbot – the sales machine
  52. 52. DO YOU WANT TO JOIN US? We are looking for Social Media Brand Manager! Tag us on Instagram or Twitter with #triadbeerjobs And, let’s grab a beer together? 

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