UniCredit Bank conducted a pilot program to sell mortgages through social networks. They developed a unique mortgage product where users could lower the interest rate by engaging on social media. They analyzed customer data to efficiently target Facebook ads. The program resulted in higher quality leads, higher conversion rates, and lower mortgage prices compared to other channels. The total approved mortgages valued 180 million CZK (approximately 5 million EUR). The bank plans to invest more in this approach based on the success of the pilot program.