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PPC Masters - Advance Adwords automation

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My speech on the PPC Masters.de conference :)

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PPC Masters - Advance Adwords automation

  1. 1. Hi
  2. 2. @jkasparu PPC-Robot.netPPC-Scripts.eu PPC Python AdWords API Javascript
  3. 3. @jkasparu PPC-Robot.netPPC-Scripts.eu
  4. 4. @jkasparu PPC-Robot.netPPC-Scripts.eu Download AdWords reports FREE Automatically filter campaign performance results Tools for automation
  5. 5. @jkasparu PPC-Robot.netPPC-Scripts.eu What should be addressed before each campaign?
  6. 6. @jkasparu PPC-Robot.netPPC-Scripts.eu Get to know your e-commerce client's customers What's the time between orders? What's the average profit per customer? What percent of customers return?
  7. 7. @jkasparu PPC-Robot.netPPC-Scripts.eu Get to know your e-commerce client's customers Spreadsheet
  8. 8. @jkasparu PPC-Robot.netPPC-Scripts.eu Get to know your e-commerce client's customers
  9. 9. @jkasparu PPC-Robot.netPPC-Scripts.eu Get to know your e-commerce client's customers
  10. 10. @jkasparu PPC-Robot.netPPC-Scripts.eu Get to know your e-commerce client's customers max. 150 000 orders
  11. 11. @jkasparu PPC-Robot.netPPC-Scripts.eu
  12. 12. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/1
  13. 13. @jkasparu PPC-Robot.netPPC-Scripts.eu Naming Campaigns
  14. 14. @jkasparu PPC-Robot.netPPC-Scripts.eu Naming campaigns / >
  15. 15. @jkasparu PPC-Robot.netPPC-Scripts.eu Naming campaigns Type Targeting type Name > >
  16. 16. @jkasparu PPC-Robot.netPPC-Scripts.eu Type of campaign S REM PLA DSK DSA
  17. 17. @jkasparu PPC-Robot.netPPC-Scripts.eu Targeting (E) AUD PLC (B) SAUD KW
  18. 18. @jkasparu PPC-Robot.netPPC-Scripts.eu Ad Group Phones Dual SIM Xiaomi > > LVL 1 LVL 2 LVL 3
  19. 19. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords Reporting
  20. 20. @jkasparu PPC-Robot.netPPC-Scripts.eu AWQL AdWords Query Language Automatic AdWords reporting
  21. 21. @jkasparu PPC-Robot.netPPC-Scripts.eu Select From Where During Automatic AdWords reporting AWQL
  22. 22. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting SELECT CampaignName, CampaignId, CampaignStatus, Clicks
  23. 23. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting FROM CAMPAIGN_PERFORMANCE_REPORT
  24. 24. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting WHERE CampaignStatus = ENABLED
  25. 25. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting DURING LAST_30_DAYS DURING 20160101,20160228
  26. 26. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting report.exportToSheet(sheet);
  27. 27. @jkasparu PPC-Robot.netPPC-Scripts.eu
  28. 28. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting AWQL generator
  29. 29. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting Report type Metrics and Dimensions Filtration options Date range New spreadsheet URL Script
  30. 30. @jkasparu PPC-Robot.netPPC-Scripts.eu
  31. 31. @jkasparu PPC-Robot.netPPC-Scripts.eu
  32. 32. @jkasparu PPC-Robot.netPPC-Scripts.eu
  33. 33. @jkasparu PPC-Robot.netPPC-Scripts.eu
  34. 34. @jkasparu PPC-Robot.netPPC-Scripts.eu
  35. 35. @jkasparu PPC-Robot.netPPC-Scripts.eu
  36. 36. @jkasparu PPC-Robot.netPPC-Scripts.eu
  37. 37. @jkasparu PPC-Robot.netPPC-Scripts.eu
  38. 38. @jkasparu PPC-Robot.netPPC-Scripts.eu Automatic AdWords reporting
  39. 39. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/2
  40. 40. @jkasparu PPC-Robot.netPPC-Scripts.eu Application of AWQL in real reports
  41. 41. @jkasparu PPC-Robot.netPPC-Scripts.eu KW optimization Ad relevance CTR Performance/conversion statistics Impression share statistics QS in-depth LP relevance
  42. 42. @jkasparu PPC-Robot.netPPC-Scripts.eu KW optimization QUERY IF AND VLOOKUP
  43. 43. @jkasparu PPC-Robot.netPPC-Scripts.eu KW optimization
  44. 44. @jkasparu PPC-Robot.netPPC-Scripts.eu
  45. 45. @jkasparu PPC-Robot.netPPC-Scripts.eu
  46. 46. @jkasparu PPC-Robot.netPPC-Scripts.eu
  47. 47. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS
  48. 48. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS
  49. 49. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS
  50. 50. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS
  51. 51. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS
  52. 52. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS
  53. 53. @jkasparu PPC-Robot.netPPC-Scripts.eu FILTER SETTINGS SETUP NEW AD GROUP AD is the problem
  54. 54. @jkasparu PPC-Robot.netPPC-Scripts.eu
  55. 55. @jkasparu PPC-Robot.netPPC-Scripts.eu
  56. 56. @jkasparu PPC-Robot.netPPC-Scripts.eu
  57. 57. @jkasparu PPC-Robot.netPPC-Scripts.eu
  58. 58. @jkasparu PPC-Robot.netPPC-Scripts.eu
  59. 59. @jkasparu PPC-Robot.netPPC-Scripts.eu
  60. 60. @jkasparu PPC-Robot.netPPC-Scripts.eu
  61. 61. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/3
  62. 62. @jkasparu PPC-Robot.netPPC-Scripts.eu KW optimization QUERY IF AND VLOOKUP
  63. 63. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/4
  64. 64. @jkasparu PPC-Robot.netPPC-Scripts.eu MCC Script
  65. 65. @jkasparu PPC-Robot.netPPC-Scripts.eu MCC accounts performance 150 - 200 accounts
  66. 66. @jkasparu PPC-Robot.netPPC-Scripts.eu
  67. 67. @jkasparu PPC-Robot.netPPC-Scripts.eu
  68. 68. @jkasparu PPC-Robot.netPPC-Scripts.eu
  69. 69. @jkasparu PPC-Robot.netPPC-Scripts.eu
  70. 70. @jkasparu PPC-Robot.netPPC-Scripts.eu
  71. 71. @jkasparu PPC-Robot.netPPC-Scripts.eu
  72. 72. @jkasparu PPC-Robot.netPPC-Scripts.eu How to deploy the script? AWQL optimization 1. Insert URL 2. Create label in MCC account 3. Add label to accounts to see in report
  73. 73. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/5
  74. 74. @jkasparu PPC-Robot.netPPC-Scripts.eu PLA Campaign Auditing
  75. 75. @jkasparu PPC-Robot.netPPC-Scripts.eu
  76. 76. @jkasparu PPC-Robot.netPPC-Scripts.eu
  77. 77. @jkasparu PPC-Robot.netPPC-Scripts.eu
  78. 78. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/6
  79. 79. @jkasparu PPC-Robot.netPPC-Scripts.eu A/B Testing
  80. 80. @jkasparu PPC-Robot.netPPC-Scripts.eu
  81. 81. @jkasparu PPC-Robot.netPPC-Scripts.eu
  82. 82. @jkasparu PPC-Robot.netPPC-Scripts.eu
  83. 83. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/7
  84. 84. @jkasparu PPC-Robot.netPPC-Scripts.eu Get more data for keyword research and optimization
  85. 85. @jkasparu PPC-Robot.netPPC-Scripts.eu
  86. 86. @jkasparu PPC-Robot.netPPC-Scripts.eu suggestqueries.google.com/complete/search?&client=chrome&hl=de&q=
  87. 87. @jkasparu PPC-Robot.netPPC-Scripts.eu 50 50 000
  88. 88. @jkasparu PPC-Robot.netPPC-Scripts.eu
  89. 89. @jkasparu PPC-Robot.netPPC-Scripts.eu
  90. 90. @jkasparu PPC-Robot.netPPC-Scripts.eu
  91. 91. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/8
  92. 92. @jkasparu PPC-Robot.netPPC-Scripts.eu Script for getting more suggestions
  93. 93. @jkasparu PPC-Robot.netPPC-Scripts.eu ppc-scripts.eu/masters/9
  94. 94. @jkasparu PPC-Robot.netPPC-Scripts.eu
  95. 95. @jkasparu PPC-Robot.netPPC-Scripts.eu www.ppc-scripts.eu PPC Scripts
  96. 96. @jkasparu PPC-Robot.netPPC-Scripts.eu Jakub Kašparů Lynt services s.r.o. PPC-Robot.net PPC-Scripts.eu

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