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Advanced automatization in Sklik
Jakub Kašparů (Lynt services s.r.o.)
@jkasparu lynt.cz | ppc-scripts.eu
2
How do people usually automate Sklik ?
3
Why 95% of PPC specialists do not use Sklik API ?
4
We have the solution for you
5
Sklik scripts on Google Apps Script platform
Javascript library in Google Apps
Script enviroment
We solved slow data processing
Developer and server are
not required
6
Sklik scripts on Google Apps Script platform
• Google Disk
• Google Spreadsheets
• Google Analytics etc.
Google Apps Script makes it easier
to communicate with tools like:
Non-programmers are able to do small
changes
7
Adding new Google Apps Script file in Google Drive
8
Just copy and paste the script into new file
9
Set up update frequency
10
11
Sklik script for checking 404 errors
12
How did we deal with this problem in the past?
Make report of all active ads
Remove UTM parameters
Remove duplicate URL addresses
Insert URLs to Xenu or Screaming Frog
If 404 appeared, you have to find where address is used
Work for 10 - 15 minutes per account
13
How does our script work?
It goes through all Sklik acounts
It removes UTM parameters
and duplicate URLs
It tries page response
If 404 occurs, script sends you an email
Works daily not monthly
14
Script finds where the wrong URL is used
15
How much do we save?
PPC
Scripts
Time saving 15 minutes
per Sklik account per month.
For us about 7 hours per month,
we solve just problems that occure.
Download script here: ppc-scripts.eu/1
16
Script for better ad A/B testing
17
What script does
It automatically monitors newly
added ads in ad group.
It automatically evaluates
test relevancy
When the test is finished,
script lets you know
18
All finished tests can be found in sheet with link to test result
19
Saved time
PPC
Scripts
2 - 3 hours per month
per Sklik Account
Download script here: ppc-scripts.eu/2
20
Sklik script for account perfomance
21
Sklik script for account perfomance
Skript ke stažení zde:
Script tracks your key perfomance metrics split by days, weeks,
months, campaings and ad groups
In addition script calculates your profit for each view
Script lets you know every time your credit is low
Great report for clients, you don’t need to prepare it manually and it is
always updated
Sends you an email in case your account had been
in red the previous day
22
Saved time
PPC
Scripts
30 - 60 minutes per month
per Sklik account
Download script here: ppc-scripts.eu/3
23
Script for better search term reporting
24
Script tracks changes of negative keywords in Ad Groups or Campaings
25
It loads search terms from the date of last negative keywords modification
26
It removes search terms, which have been already checked
27
Saved time
PPC
Scripts
Download script here: ppc-scripts.eu/4
You save 30 - 60 minutes per
Sklik account
Saved time thanks to previously
excluded negative search terms
in report
28
Script for tracking product changes in client’s e-commerce
29
What script does
It monitors changes in XML feed
Script lets you know whenever there has
been any product change via email
Script works with Zbozi, Heureka and
Merchant center feed
• Newly added products
• Removed products
30
Script benefits
You do not have to rely on information
from client’s employees
You can check it just few times per months and create
new campaigns based on newly added products
If you have the right feed, you can track numbers of
product per landing page or average price in category
31
Where to get
PPC
Scripts
You can download it and use it TODAY
ppc-scripts.eu/5
You get easy report of product
changes
It is Adwords script
32
Thanks to Sklik
automatization you can
save dozens of hours
in your agency
33
Automatizací Skliku můžete
ušetřit desítky hodin
práce v rámci agentury
In addition you can invest your time in
strategic campaign
developement
34
Just fill in the form below.
ppc-scripts.eu/sklik
Are you interested in trying Sklik scripts?
Thank you for your attention
Jakub Kašparů
(Lynt services s.r.o.)
@jkasparu
lynt.cz/blog
ppc-scripts.eu

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Advanced automatization in Sklik - EN slides (automatizace Skliku)

  • 1. Advanced automatization in Sklik Jakub Kašparů (Lynt services s.r.o.) @jkasparu lynt.cz | ppc-scripts.eu
  • 2. 2 How do people usually automate Sklik ?
  • 3. 3 Why 95% of PPC specialists do not use Sklik API ?
  • 4. 4 We have the solution for you
  • 5. 5 Sklik scripts on Google Apps Script platform Javascript library in Google Apps Script enviroment We solved slow data processing Developer and server are not required
  • 6. 6 Sklik scripts on Google Apps Script platform • Google Disk • Google Spreadsheets • Google Analytics etc. Google Apps Script makes it easier to communicate with tools like: Non-programmers are able to do small changes
  • 7. 7 Adding new Google Apps Script file in Google Drive
  • 8. 8 Just copy and paste the script into new file
  • 9. 9 Set up update frequency
  • 10. 10
  • 11. 11 Sklik script for checking 404 errors
  • 12. 12 How did we deal with this problem in the past? Make report of all active ads Remove UTM parameters Remove duplicate URL addresses Insert URLs to Xenu or Screaming Frog If 404 appeared, you have to find where address is used Work for 10 - 15 minutes per account
  • 13. 13 How does our script work? It goes through all Sklik acounts It removes UTM parameters and duplicate URLs It tries page response If 404 occurs, script sends you an email Works daily not monthly
  • 14. 14 Script finds where the wrong URL is used
  • 15. 15 How much do we save? PPC Scripts Time saving 15 minutes per Sklik account per month. For us about 7 hours per month, we solve just problems that occure. Download script here: ppc-scripts.eu/1
  • 16. 16 Script for better ad A/B testing
  • 17. 17 What script does It automatically monitors newly added ads in ad group. It automatically evaluates test relevancy When the test is finished, script lets you know
  • 18. 18 All finished tests can be found in sheet with link to test result
  • 19. 19 Saved time PPC Scripts 2 - 3 hours per month per Sklik Account Download script here: ppc-scripts.eu/2
  • 20. 20 Sklik script for account perfomance
  • 21. 21 Sklik script for account perfomance Skript ke stažení zde: Script tracks your key perfomance metrics split by days, weeks, months, campaings and ad groups In addition script calculates your profit for each view Script lets you know every time your credit is low Great report for clients, you don’t need to prepare it manually and it is always updated Sends you an email in case your account had been in red the previous day
  • 22. 22 Saved time PPC Scripts 30 - 60 minutes per month per Sklik account Download script here: ppc-scripts.eu/3
  • 23. 23 Script for better search term reporting
  • 24. 24 Script tracks changes of negative keywords in Ad Groups or Campaings
  • 25. 25 It loads search terms from the date of last negative keywords modification
  • 26. 26 It removes search terms, which have been already checked
  • 27. 27 Saved time PPC Scripts Download script here: ppc-scripts.eu/4 You save 30 - 60 minutes per Sklik account Saved time thanks to previously excluded negative search terms in report
  • 28. 28 Script for tracking product changes in client’s e-commerce
  • 29. 29 What script does It monitors changes in XML feed Script lets you know whenever there has been any product change via email Script works with Zbozi, Heureka and Merchant center feed • Newly added products • Removed products
  • 30. 30 Script benefits You do not have to rely on information from client’s employees You can check it just few times per months and create new campaigns based on newly added products If you have the right feed, you can track numbers of product per landing page or average price in category
  • 31. 31 Where to get PPC Scripts You can download it and use it TODAY ppc-scripts.eu/5 You get easy report of product changes It is Adwords script
  • 32. 32 Thanks to Sklik automatization you can save dozens of hours in your agency
  • 33. 33 Automatizací Skliku můžete ušetřit desítky hodin práce v rámci agentury In addition you can invest your time in strategic campaign developement
  • 34. 34 Just fill in the form below. ppc-scripts.eu/sklik Are you interested in trying Sklik scripts?
  • 35. Thank you for your attention Jakub Kašparů (Lynt services s.r.o.) @jkasparu lynt.cz/blog ppc-scripts.eu