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Jake Wilken Personal Brand Exploration

  1. PERSONAL BRAND EXPLORATION Jake Wilken Project & Portfolio I: Week 1 March 5, 2023
  2. My name is Jake Wilken. I am a lifelong sports fan who loves to make people laugh. I enjoy talking sports with people while having a good time. I also like to play video games and am a major fan of the Star Wars universe. IDENTITY
  3. PROFESSION Potential Job Titles: •Announcer •Radio Announcer •Anchor Entertainer-I use my sense of humor to bring joy to others. I help people to enjoy life by making jokes and telling funny stories. Broadcast Announcers and Radio Disc Jockeys for Information Picture Relevant to Your Industry Goes Here
  4. Hiring Managers TARGET AUDIENCE Brian Morton Outreach Plan: • I will research what Mr. Morton is most looking for in somebody that they hire. • I will send Mr. Morton an email introducing myself and including a link to my premier portfolio. • After two weeks, I will follow up with another email with different works to show my versatility and interest. Manager, Talent Acquisition at ESPN Linda Bucca Outreach Plan: • I will do my research on what this Ms. Bucca is looking for in the people they hire. • I will send Ms. Bucca an email to introduce myself and include a link to my premier portfolio. • After two weeks, I will send another email that has different examples of my work to show my versatility. Director, Talent Acquisition at ViacomCBS Melissa Hagmire Outreach Plan: • I will do research into what Ms. Hagmire looks for when hiring. • I will send Ms. Hagmire an email with a brief introduction and a link to my premier portfolio. • After two weeks, I will send a second email with more examples of my work to show how versatile I am. PROFILE PICTURE HR Director at NBC Sports
  5. GOALS Short Term: (Immediately After Graduation, 2025) •My short term goal is to secure a job involving sports entertainment. ‣ To meet this goal, I need to get hired for a position that involves sports and entertainment within 3 months of graduation. Mid Term: (2028-2033) •My mid term goal is to progress to getting to call sporting events. ‣ To meet this goal, I need to get hired to call a full season of some sport withing 5 years of graduation. Long Term: (2038-2043) •My long term goal is to get to be an announcer at a Super Bowl. ‣ To meet this goal, I need to be chosen to call a Super Bowl on television.
  6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in Broadcast Announcers and Radio Disc Jockeys & Current Proficiencies: Gather Information for News Stories SOFT HARD Novice / Adept / Expert Perform for Recordings Novice / Adept / Expert Speaking Novice / Adept / Expert Coordination Novice / Adept / Expert Write Materials for Art or Entertainment SOFT HARD Novice / Adept / Expert Host Events Novice / Adept / Expert Time Management Novice / Adept / Expert Complex Problem Solving Novice / Adept / Expert
  7. I promise my viewers that I will do the best I can to make watching sports fun and entertaining. PROMISE
  8. CREDENTIALS Work Experience: • Customer Service Manager, Hastings Inc., 2017-2018 • Security Services, CSC, 2011-2012 Education: • Sportscasting, B.S., Full Sail University (2025) Leadership Roles: • General Manager, Sonic Drive In, 2016- 2019 Picture Relevant to Your Industry Goes Here
  9. COMPETITION Kyle Sullivan Industry Experience: • Podcast Host, 2021-Present Education: • Bachelor’s in Sportscasting, Full Sail University 2025 Leadership Experience: • Warehouse Manager for Capital Heating & Cooling, 2019-2021 Skills and Proficiencies: • Video Production- 0 endorsements • Production Planning- 0 endorsements • Media Production- 0 endorsements Jake Wilken Overall Online Presence: • Not a whole ton of connections, very polished banner and headshot. • Grade: Superior, 75 out of 100 Industry Experience: • None Yet Education: • Bachelor’s in Sportscasting, Full Sail University 2025 Leadership Experience: • General Manager of Sonic, 2016-2019 • Customer Service Manager of Hastings, 2014-2015 Skills and Proficiencies: • Time Management - 1 endorsement • Microsoft Excel - 1 endorsement • Inventory Management - 1 endorsement Overall Online Presence: • Very little customization, not a lot of details • Grade: Poor, 25 out of 100
  10. COMPETITION Stephen A. Smith Noteworthy Experience: • Sports Reporter, New York Daily News, 1993-1994 • Journalist/Commentator, ESPN, 2003-Present Jake Wilken Industry Experience: • Sports Reporter, 1993-Present Education: • Bachelor’s in Mass Communication/Media Studies, Winston-Salem State University 1992 Skills and Proficiencies: • No Skills Listed - 0 endorsements • No Skills Listed - 0 endorsements • No Skills Listed - 0 endorsements Overall Online Presence: • Over 70,000 followers, very professional appearance, thorough employment history • Grade: Superior, 95 out of 100 Industry Experience: • None Yet Education: • Bachelor’s in Sportscasting, Full Sail University 2025 Leadership Experience: • General Manager of Sonic, 2016-2019 • Customer Service Manager of Hastings, 2014-2015 Skills and Proficiencies: • Time Management - 1 endorsement • Microsoft Excel - 1 endorsement • Inventory Management - 1 endorsement Overall Online Presence: • Very little customization, not a lot of details • Grade: Poor, 25 out of 100
  11. BRAND POSITION I am here to bring joy and excitement to people through sports with humor and stories. “ENTERTAINER”
  12. NETWORKING & MARKETING Industry Events & Organizations • National Association of Broadcasters Show ‣ April 2024 | TBD • National Sports Media Association National Convention ‣ June 24-26, 2023 | Winston-Salem, North Carolina • Chicago Sports Summit ‣ October 17, 2023 | Chicago, Illinois Digital Marketing • Primary Content: I will post photos and videos of sport events. I will also post entertaining photos and videos to help others have fun. • Primary Tools: I will primarily use Instagram and Facebook at first to promote myself. After some time, I will probably add some YouTube videos. The amount of content I post will depend on how much free time I have. • Website: I will use my digital portfolio site moving forward to help build brand awareness online by posting the content of various platforms to promote my brand. Picture of You Goes Here
  13. PROFESSIONAL DEVELOPMENT Mentor • I will look for a mentor that can help me to learn the ins and outs of sportscasting and hopefully be a partner for broadcast. 2025 Formal Education • Bachelor of Sportscasting, Fullsail University, 2025. Technical Skills • Writing Under a Deadline - LinkedIn Learning, April 2023 • Writing in Plain Language - LinkedIn Learning, June 2023 • How to Rock a Conference - LinkedIn Learning, August 2023 Soft Skills • Efficient Time Management - LinkedIn Learning, May 2023 • Improving Your Focus - LinkedIn Learning, July 2023 • Improve Your Problem Solving Skills - LinkedIn Learning, September 2023
  14. Jake Wilken Are your highlight shows boring and lack excitement? I will bring humor and funny stories to make your shows pop. “
  15. REFERENCES 2023 public NSMA Awards Weekend & National Convention tickets. National Sports Media Association. (n.d.). Retrieved March 5, 2023, from https://nationalsportsmedia.org/2023- nsma-awards-weekend-tickets 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved March 5, 2023, from https://www.onetonline.org/link/details/27-3011.00 7th Chicago Sports Summit - october 2023. Chicago Sports Summit. (2023, March 3). Retrieved March 5, 2023, from https://chicagosportssummit.com/ Brian Morton — manager, Talent Acquisition - ESPN at ESPN | comparably. (n.d.). Retrieved March 5, 2023, from https://www.comparably.com/companies/espn/brian-morton Homepage with video. 2023 NAB Show. (2023, March 3). Retrieved March 5, 2023, from https://nabshow.com/2023/ Kyle Sullivan - Full Sail Univeristy | linkedin. (n.d.). Retrieved March 5, 2023, from https://www.linkedin.com/in/kyleshaggysullivan/ Linda Bucca - director, talent acquisition - viacomcbs | linkedin. (n.d.). Retrieved March 5, 2023, from https://www.linkedin.com/in/lbucca Melissa Hagmire – hr director - nbc sports | linkedin. In.d.). Retrieved March 5, 2023m from https://www.linkedin.com/in/melissa-hagmire-71395014/ Stephen A. Smith - journalist/commentator - ESPN | linkedin. (n.d.). Retrieved March 6, 2023, from https://www.linkedin.com/in/stephen-a-smith-763b31194
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