In what ways does your media product, use, develop or challenge forms and conventions of real media products?
In What ways does your media
product, use, develop or challenge
forms and conventions of real
I have evaluated how I have either used, developed, or challenged the
convention of the thriller genre in my own media products; a teaser
trailer, a film poster and a film magazine cover.
Conventions are the things that make a media product recognisable. To
help us produce a successful teaser trailer we had to look into other
teaser trailers from the thriller genre to identify the conventions such as
the length, the film production logo, the film name captions and the
release date. All of these aspects were included in our teaser trailer.
We developed these conventions by having the length of our teaser trailer
at just over one minute so the viewers would see clips and snippets of
what would be included within the film without too much of the storyline
being given away. We created the film production logo so it was
recognisable to the viewers if they were to see it again. We used a colour
scheme of just plain black and white so the writing was easy to read. We
included lots of captions within the teaser trailer to set the scene for the
film which would draw the viewers in to watch it. We created our own film
name that would be recognisable to the viewers so it is easy for them to
remember. The film name is also included in all of the three media
products so the readers know that they all link together as a promotional
package. The captions were descriptive and short so they could leave the
viewers questioning. We put release date at the end of the teaser trailer so
it is the last thing the viewers would see and the last thing they would
For the camerawork of the teaser trailer we used a variety of different
shots such as a medium shot, a long shot and an over the shoulder shot.
We used these shots to make our teaser trailer look as realistic as possible
and also to give a variety. We had snippets of dialogue within the teaser
trailer and we also used the software Adobe Premiere to edit in the sound
effect of an owl in a dark setting to make the shot seem more realistic. We
also created a piece of music that a band played for us to play softly in the
background of our teaser trailer. We used the same piece of software to
edit and include transitions of each clip to make the teaser trailer flow
when being shown.
As well as creating a teaser trailer we had to produce two ancillary tasks to
support it which were a film poster and a film magazine front cover. Again to
help us produce completed successful ancillary tasks we looked into other
posters and magazines of the genre to see what conventions were included.
The conventions of a film poster include the film title, credits, the main
image, cover lines, and the release date. All of these aspects were included
in our film poster. We developed these conventions by creating our own film
title that was catchy and easy for the viewers to remember. Credits were
included on the poster because then if the viewers like certain films with
certain actors in them, they would know whether to watch it or not. The
main image we used was of the main actor so the viewers can clearly see
who will appear the most. We edited the picture to make it darker so it fits
the genre. We used the tag line that we used in our teaser trailer so the
viewers can see the link. As the film poster would be published and appear
before the teaser trailer we put the release date as ‘Coming soon’ to keep
the potential target audience anticipating. We challenged the conventions
of a real media film poster as we included our film production logo. We did
this so again, the viewers can see a clear link and so they can recognise the
production logo if they were to see it on another poster.
The second ancillary task was the film magazine cover. The conventions of a
film magazine cover are: a masthead, cover lines, barcode, issue date, price
and the main image. All of these aspects were included in our film
magazine cover. We developed these conventions by creating our own
masthead for our magazine which is ‘PREMIRE’, that was catchy and easy
for the viewers to remember. We created a variety of different cover lines
to show the viewers what articles would be inside and to make the cover
look realistic and professional. We have included a barcode, issue date and
price as this is legal information that every magazine should have. For the
main image, we have used the same image as the film poster so when the
viewers see both poster and film magazine they know they link together.
Throughout the making of the teaser trailer and both ancillary tasks we
have gathered a lot of audience feedback which has helped. We made two
rough cuts of the teaser trailer before it was completed and each time we
got helpful feedback which was both positive and negative. The negative
feedback helped us because it allowed us to change what people didn’t
like along the way and by the time we got to our last cut of our teaser
trailer it was perfect and we only got positive feedback.
When constructing both the ancillary tasks we designed and created two
drafts for what the film poster might look like and then two drafts of what
the film magazine cover might look like. We then made our decision based
on what our audience feedback was telling us. The feedback really helped
us in deciding what draft would be suitable for the cover because, as a
group, we couldn’t make a final decision.