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In what ways does your media product, use, develop or challenge forms and conventions of real media products?

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Evaluation Question

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In what ways does your media product, use, develop or challenge forms and conventions of real media products?

  1. 1. In What ways does your media product, use, develop or challenge forms and conventions of real media products??
  2. 2. I have evaluated how I have either used, developed, or challenged the convention of the thriller genre in my own media products; a teaser trailer, a film poster and a film magazine cover. Conventions are the things that make a media product recognisable. To help us produce a successful teaser trailer we had to look into other teaser trailers from the thriller genre to identify the conventions such as the length, the film production logo, the film name captions and the release date. All of these aspects were included in our teaser trailer.
  3. 3. We developed these conventions by having the length of our teaser trailer at just over one minute so the viewers would see clips and snippets of what would be included within the film without too much of the storyline being given away. We created the film production logo so it was recognisable to the viewers if they were to see it again. We used a colour scheme of just plain black and white so the writing was easy to read. We included lots of captions within the teaser trailer to set the scene for the film which would draw the viewers in to watch it. We created our own film name that would be recognisable to the viewers so it is easy for them to remember. The film name is also included in all of the three media products so the readers know that they all link together as a promotional package. The captions were descriptive and short so they could leave the viewers questioning. We put release date at the end of the teaser trailer so it is the last thing the viewers would see and the last thing they would remember.
  4. 4. For the camerawork of the teaser trailer we used a variety of different shots such as a medium shot, a long shot and an over the shoulder shot. We used these shots to make our teaser trailer look as realistic as possible and also to give a variety. We had snippets of dialogue within the teaser trailer and we also used the software Adobe Premiere to edit in the sound effect of an owl in a dark setting to make the shot seem more realistic. We also created a piece of music that a band played for us to play softly in the background of our teaser trailer. We used the same piece of software to edit and include transitions of each clip to make the teaser trailer flow when being shown.
  5. 5. As well as creating a teaser trailer we had to produce two ancillary tasks to support it which were a film poster and a film magazine front cover. Again to help us produce completed successful ancillary tasks we looked into other posters and magazines of the genre to see what conventions were included. The conventions of a film poster include the film title, credits, the main image, cover lines, and the release date. All of these aspects were included in our film poster. We developed these conventions by creating our own film title that was catchy and easy for the viewers to remember. Credits were included on the poster because then if the viewers like certain films with certain actors in them, they would know whether to watch it or not. The main image we used was of the main actor so the viewers can clearly see who will appear the most. We edited the picture to make it darker so it fits the genre. We used the tag line that we used in our teaser trailer so the viewers can see the link. As the film poster would be published and appear before the teaser trailer we put the release date as ‘Coming soon’ to keep the potential target audience anticipating. We challenged the conventions of a real media film poster as we included our film production logo. We did this so again, the viewers can see a clear link and so they can recognise the production logo if they were to see it on another poster.
  6. 6. The second ancillary task was the film magazine cover. The conventions of a film magazine cover are: a masthead, cover lines, barcode, issue date, price and the main image. All of these aspects were included in our film magazine cover. We developed these conventions by creating our own masthead for our magazine which is ‘PREMIRE’, that was catchy and easy for the viewers to remember. We created a variety of different cover lines to show the viewers what articles would be inside and to make the cover look realistic and professional. We have included a barcode, issue date and price as this is legal information that every magazine should have. For the main image, we have used the same image as the film poster so when the viewers see both poster and film magazine they know they link together.
  7. 7. Throughout the making of the teaser trailer and both ancillary tasks we have gathered a lot of audience feedback which has helped. We made two rough cuts of the teaser trailer before it was completed and each time we got helpful feedback which was both positive and negative. The negative feedback helped us because it allowed us to change what people didn’t like along the way and by the time we got to our last cut of our teaser trailer it was perfect and we only got positive feedback.
  8. 8. When constructing both the ancillary tasks we designed and created two drafts for what the film poster might look like and then two drafts of what the film magazine cover might look like. We then made our decision based on what our audience feedback was telling us. The feedback really helped us in deciding what draft would be suitable for the cover because, as a group, we couldn’t make a final decision.

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