Research & analysis


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Research & analysis

  1. 1. As part of my research I have handed out questionnaires to peoplein and around sixth from to get some views and opinions about aschool magazine. I asked in total 8 questions about how old theperson is, there gender and what they would think a schoolmagazine is useful and what they would like to see in it. I have 6completed copies of my questionnaire filled in by students and somehave given similar and different research.Target audienceMy target audience for my magazine is students between the age of15-18 who are still thinking of what they want to do when they leaveschool and do A-levels. My questionnaire has been answered bypeople in this age range so I can get an idea of what sort of this canbe included in the magazine and whats relevant for a sixth frommagazine.
  2. 2. I asked a few people in person about the possibility of aschool magazine and they said …‘ It will encourage more pupils and students to read, aswell as learning about the school. I would personally buya magazine as it will keep me up to date with schoolevents.’Alex ,16‘ I think the idea of a school magazine sounds like agood idea, and I would buy one if they were published.However I think they may struggle to sell as pupils andstudents may not be interested in reading about schooland spending money on a magazine.’Daryl, 17
  3. 3. Text is big at the The text is in bright top of the page orange to show that and in bold the pupils at the writing to make it school are ‘bright’ stand out to the and that its is a reader. friendly and happy environment.Girl in centre of thepage is smiling Plain, whiteshowing she is background whichhappy to be at makes the girl inschool the centre of the page and the other text stand out. Also with a plain background it The student has a shows the school is book to show she professional and is ready and serious about there determined to pupils success. learn so people might think that pupils are motivated to learn.
  4. 4. I got 10 copies of my questionnaire Out of my sample of 10 people 70%filled in and from my sample of of the people who completed thepeople 100% were in year 12 and questionnaire were male and 30 %0% in year 13. were female this shows more males answered the questionnaire than females.
  5. 5. Out of the 10 people I asked I wanted to find out in my research how80% were 16, 20% were 17 and much time 16-18 year olds spentnobody was 18. This suggests reading magazines. 60 % never readthat everyone in my sample are magazines, 40 % read magazines 1-3in the first year of sixth form or times a week and 0% read magazinescollege and this magazine is everyday or 3 or more times a week.appropriate for them.
  6. 6. I wanted to know how much people in I wanted to know how often a sixthsixth form or college are willing to pay form or college magazine shouldfor a school magazine. From my be published. From my research Iresearch 30% would pay £0-£0.99, found out 40% would like to see60% would pay £1-£1.99, 10 would the magazine published everypay £2-£4 and 0% would pay over £4, week, 20% every 2 weeks andThis shows the majority would pay 40% every month. From this Ibetween £0-£1.99 for a school established that either every weekmagazine. or every month is the best time to publish a college magazine.
  7. 7. Finally in my questionnaire I wanted to find out whether mytarget audience though a college magazine would be usefulor not. From my research I found out that 60% think a collegemagazine would be useful and 40% think it wont be useful.From this I gathered that the majority would think a collegemagazine would be useful.
  8. 8. From my research there was 6 males and 4 femalesthat completed the questionnaire. Every student thatcompleted the questionnaire was in year 12 and 2people were 17 and 8 were 16.Out of the 10 people I asked 6 people never readmagazines and 4 people read magazines about 1-3times a week. 7 of the students were willing to pay£1-£1.99, 2 would pay £0-£0.99 and one personwould pay £2-£4.I also asked how often would you like a magazine tobe published, and 4 people said every week, 4people said every month and 2 people said every 2weeks.