Drive Sales with TrueView | YouTube + PPC

4,213 views

Published on

http://jakelarsen.me/drive-sales-with-trueview-youtube-ppc-smx/

How To Drive & Traffic Sales with TrueView
How To Combine YouTube + Adwords
How To Set Up Video For Adwords & TrueView Campaigns
Why YouTube is the Wild West
Learn From Case Study's of ZAGG

Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me


SMX 2013 San Jose

Published in: Entertainment & Humor
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total views
4,213
On SlideShare
0
From Embeds
0
Number of Embeds
327
Actions
Shares
0
Downloads
285
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

Drive Sales with TrueView | YouTube + PPC

  1. 1. +Driving Sales with TrueView @JakeLarsen7
  2. 2. Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
  3. 3. Who Am I? What I’ve Done
  4. 4. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000Views: 25,571,944 IMPRESSIONS: 47.8 MILLIONMinutes: 13,211,626 $75 3% CLICKS: 389,000Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2)Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLIONValue: $1,452,424.57 Video Video $25 1% ROI: +1,797%ZAGGtv Time Line iPhone 4S Scratch Test200,000VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test100,0002009 Created ZAGGtv 2010 2011 2011 2012 2012JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
  5. 5. YouTube Marketing AmBADASSador
  6. 6. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
  7. 7. What Makes Wild? 108,000,000 People in the USA will Watch1,308,000,000 Videos Today
  8. 8. What Makes Wild? 13,000,000 Customers Click Ads Every Day
  9. 9. What Makes Wild? 53x Video likely to appear on first page of Google.
  10. 10. What Makes Wild? 43x Higher CTR than Text
  11. 11. What Does It Mean?
  12. 12. Future of Advertising
  13. 13. FOX on YouTube
  14. 14. TrueView Layouts
  15. 15. In-Slate
  16. 16. In-Search
  17. 17. In-Display
  18. 18. In-Stream
  19. 19. Targeted Audience
  20. 20. DemographicsAge & Gender
  21. 21. Interest TopicsInterests of Person Content of Page
  22. 22. KeywordsSearch & Content of Page
  23. 23. ReMarketingChannel or Site
  24. 24. PlacementsChannel, Video or Sites
  25. 25. Target Predictions
  26. 26. Analytics•  Impressions•  Views•  Clicks•  Video Play Through•  Cost Per Click•  Cost Per View•  CTR•  Conversions•  Cost Per Conversion
  27. 27. EXTREME Case Study }Cost: $52,165Sales: $4,326 ROI: - 47,865%Cost / Conv: $606
  28. 28. Adwords for Video Doesn’t Work...
  29. 29. EXTREME Case Study TargetsCost Per Conversion: $27.84
  30. 30. EXTREME Case Study Filter Targets
  31. 31. EXTREME Case Study }Cost: $8,628Sales: $31,268 ROI: + 300%Cost / Conv: $15
  32. 32. 7 TrueView Tips Videos that Convert
  33. 33. 1Build VideoAround Click
  34. 34. What’s a View? Half the Ad or < 30 Seconds
  35. 35. How Much? CPC CPV.03₵ - 0.17₵
  36. 36. Build Video Around the Click
  37. 37. Video ACTR: 0.24%View Rate: 1.6Video BCTR: 2%View Rate: 15.2Increase: + 733%
  38. 38. ?
  39. 39. Poor Landing Page
  40. 40. Good Landing Page2
  41. 41. Be Interesting 3
  42. 42. 4 Experiment“ There’re no expert marketers, only experienced marketers and expert testers.”
  43. 43. ReTargeting 5
  44. 44. EXTREME Case Study
  45. 45. Be ClearGood Design Eliminates Confusion 6
  46. 46. This is who I am. This is what I Do.This is what You Need to Do.
  47. 47. MeasureEverything 7
  48. 48. Site Analytics
  49. 49. Increase Sales* Product Pages with Video get 3X more Sales
  50. 50. What TrueView Is•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
  51. 51. What TV is NOT•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
  52. 52. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com

×