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SELLING
WITH EMAIL
REACH BUSY EXECUTIVES
WITHOUT COLD CALLING
THE ULTIMATE GUIDE TO
Identify New Leads
Connect With Buyers
Nurture Cold prospects
BuzzBuilder gives you powerful email marketing and social media tools
that help you automate your sales & lead generation. See how it works!
Share The Love
PRE-CALL EMAIL TEMPLATES
Over the past few years, email has become a popular
sales tool. However, the problem with most emails
today is that they are ignored. It’s time to do away with
generic sales pitches and create messages that even
cold prospects will respond to.
While there are numerous times you can use email,
this guide will show you 5 key points in the sales
process where you can use it most.
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #1: The Introductoin
Use Name-Dropping To Reach Key People
Email is a great way to connect with busy executives.
It’s also effective because you can simultaneously
contact multiple people in each account--think of this
as “creating a buzz.”
First, identify multiple executives who would be
involved in the decision. Then, email each of them
about the others you’re also planning to contact.
Additionally, you can also name-drop similar
companies you’ve worked with.
PROSPECTING WITH EMAIL ••• 2
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #1: The Introduction
Example: Name-Dropping Similar Companies
Hi Mary, I’m contacting you and Joe about a project
we’re working on with XYZ Company that has
helped them generate more inbound leads for the
sales team. I understand you have a similar initiative
and I’d like to ask for a brief meeting to discuss this
further. What is your availability...
PROSPECTING WITH EMAIL ••• 4
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #2: Second Attempt
Use Email & Voice Mail To Follow Up
If the executive doesn’t respond to your initial Email
Introduction, you may want to follow up with a phone
call. Leave a voice mail and then follow up with a
quick email. To make this process easier, you
should save email drafts that you can copy and
paste or use an email marketing system like
BuzzBuilder.
PROSPECTING WITH EMAIL ••• 5
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #2: Second Attempt
Example: Follow-Up To Voice Mail
Hi Mary, I left you a voice mail a moment ago about
coordinating a meeting with both you and Joe to
discuss your marketing initiatives. I’d like to share a
project we’re working on with XYZ Company that
has helped them create more qualified leads for the
sales team. Please call or email me...
PROSPECTING WITH EMAIL ••• 6
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #3: Third Attempt
Using Empathy to Reach Unresponsive People
After multiple attempts to reach an executive, it’s
time to change your game plan. Remember that
your prospects are busy and can’t respond to
everyone. Leverage this fact in your emails by
empathizing with them.
Empathy can be a powerful sales tool when it’s
genuine. Show prospects that you understand their
situation and respect their time.
PROSPECTING WITH EMAIL ••• 7
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #3: Third Attempt
Example: Empathy Email
Hi Betty, I tried reaching you a couple of times last
week and realize how busy your schedule is right
now. At this point, I certainly don’t expect you to
make any changes to your existing (mention current
solution). All I’m asking for is a brief call to explore
your options.
If this sounds fair enough, please let me know the
best way for us to connect. Thank you for your time.
PROSPECTING WITH EMAIL ••• 8
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #4: Driving The Sale
Using Email To Follow Up After A Presentation
After you’ve presented your solution, it’s not
uncommon for executives to get distracted and fail
to respond to your follow-up attempts. When this
happens, the key is to maintain momentum by
leveraging other contacts in the account. This
approach is similar to the Name-Dropping example
mentioned in Email #1.
PROSPECTING WITH EMAIL ••• 9
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #4: Driving The Sale
Example: Follow-Up After A Meeting
Hi Joe, as a follow-up to our meeting I thought I’d
call Mary (boss or peer) to brief her on the
discussion and answer any questions she may
have. However, if you think this would be premature
please call me and we can talk about the best next
step. Thanks again for your time.
PROSPECTING WITH EMAIL ••• 10
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #5: The Last Dance
Move ‘em On or Move ‘em Out
After 4-5 attempts, you’ll need to decide whether to
keep trying or move on to greener accounts. You
may want to transition the prospect into a Lead
Nurturing Campaign.
This approach leaves the door open for future
conversations but frees you up to move on to other
prospects.
PROSPECTING WITH EMAIL ••• 11
Share The Love
MORE FREE TOOLS AT BuzzBuilderPro.com
Email #5: The Last Dance
Example: We Haven’t Been Able To Connect
Hi Sarah, I know we haven’t been able to connect,
which usually means one of two things: Either the
timing may not be right or you no longer have a
need. In either case, I want to respect your time so
I’m going to go ahead and close your file.
Otherwise, if you would still like to talk, please call
me to discuss next steps. Thanks again.
PROSPECTING WITH EMAIL ••• 12
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The Ultimate Guide To Selling With Email

  • 1. SELLING WITH EMAIL REACH BUSY EXECUTIVES WITHOUT COLD CALLING THE ULTIMATE GUIDE TO
  • 2. Identify New Leads Connect With Buyers Nurture Cold prospects BuzzBuilder gives you powerful email marketing and social media tools that help you automate your sales & lead generation. See how it works!
  • 3. Share The Love PRE-CALL EMAIL TEMPLATES Over the past few years, email has become a popular sales tool. However, the problem with most emails today is that they are ignored. It’s time to do away with generic sales pitches and create messages that even cold prospects will respond to. While there are numerous times you can use email, this guide will show you 5 key points in the sales process where you can use it most.
  • 4. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #1: The Introductoin Use Name-Dropping To Reach Key People Email is a great way to connect with busy executives. It’s also effective because you can simultaneously contact multiple people in each account--think of this as “creating a buzz.” First, identify multiple executives who would be involved in the decision. Then, email each of them about the others you’re also planning to contact. Additionally, you can also name-drop similar companies you’ve worked with. PROSPECTING WITH EMAIL ••• 2
  • 5. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #1: The Introduction Example: Name-Dropping Similar Companies Hi Mary, I’m contacting you and Joe about a project we’re working on with XYZ Company that has helped them generate more inbound leads for the sales team. I understand you have a similar initiative and I’d like to ask for a brief meeting to discuss this further. What is your availability... PROSPECTING WITH EMAIL ••• 4
  • 6. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #2: Second Attempt Use Email & Voice Mail To Follow Up If the executive doesn’t respond to your initial Email Introduction, you may want to follow up with a phone call. Leave a voice mail and then follow up with a quick email. To make this process easier, you should save email drafts that you can copy and paste or use an email marketing system like BuzzBuilder. PROSPECTING WITH EMAIL ••• 5
  • 7. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #2: Second Attempt Example: Follow-Up To Voice Mail Hi Mary, I left you a voice mail a moment ago about coordinating a meeting with both you and Joe to discuss your marketing initiatives. I’d like to share a project we’re working on with XYZ Company that has helped them create more qualified leads for the sales team. Please call or email me... PROSPECTING WITH EMAIL ••• 6
  • 8. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #3: Third Attempt Using Empathy to Reach Unresponsive People After multiple attempts to reach an executive, it’s time to change your game plan. Remember that your prospects are busy and can’t respond to everyone. Leverage this fact in your emails by empathizing with them. Empathy can be a powerful sales tool when it’s genuine. Show prospects that you understand their situation and respect their time. PROSPECTING WITH EMAIL ••• 7
  • 9. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #3: Third Attempt Example: Empathy Email Hi Betty, I tried reaching you a couple of times last week and realize how busy your schedule is right now. At this point, I certainly don’t expect you to make any changes to your existing (mention current solution). All I’m asking for is a brief call to explore your options. If this sounds fair enough, please let me know the best way for us to connect. Thank you for your time. PROSPECTING WITH EMAIL ••• 8
  • 10. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #4: Driving The Sale Using Email To Follow Up After A Presentation After you’ve presented your solution, it’s not uncommon for executives to get distracted and fail to respond to your follow-up attempts. When this happens, the key is to maintain momentum by leveraging other contacts in the account. This approach is similar to the Name-Dropping example mentioned in Email #1. PROSPECTING WITH EMAIL ••• 9
  • 11. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #4: Driving The Sale Example: Follow-Up After A Meeting Hi Joe, as a follow-up to our meeting I thought I’d call Mary (boss or peer) to brief her on the discussion and answer any questions she may have. However, if you think this would be premature please call me and we can talk about the best next step. Thanks again for your time. PROSPECTING WITH EMAIL ••• 10
  • 12. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #5: The Last Dance Move ‘em On or Move ‘em Out After 4-5 attempts, you’ll need to decide whether to keep trying or move on to greener accounts. You may want to transition the prospect into a Lead Nurturing Campaign. This approach leaves the door open for future conversations but frees you up to move on to other prospects. PROSPECTING WITH EMAIL ••• 11
  • 13. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #5: The Last Dance Example: We Haven’t Been Able To Connect Hi Sarah, I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need. In either case, I want to respect your time so I’m going to go ahead and close your file. Otherwise, if you would still like to talk, please call me to discuss next steps. Thanks again. PROSPECTING WITH EMAIL ••• 12
  • 14. DOWNLOAD THIS FREE GUIDE Get the Full PDF Version Now! Proven Templates No More Cold Calls Leads in Your Inbox