Cold Emailing Templates For Prospecting

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Use email to deliver new LEADS and APPOINTMENTS to your inbox. These templates are designed as a mass email campaign but they still feel personalized. We suggest that you tailor these templates to your own style and personality.

Prior to making an initial phone call to new prospects, these email templates will help you “break the ice.” They will also help you determine who the decision maker is so you avoid pursuing the wrong people.

Check out these other free guides (copy and paste the link into your browser):

18 Sure Fire Ways To Reach Any Decision Maker: http://www.slideshare.net/JakeAtwood1/185-ways-reach-decision-makers

Top Secret LinkedIn Tools & Tactics:
http://www.slideshare.net/JakeAtwood1/secret-linkedintactics

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  • Great templates, Jake. Marco included some great additional tools – I’d add Clickback WEB as well; it’s a website visitor tracking software that allows you to purchase contacts without leaving the software. Cheers!
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  • Hi Jake, great slides! thanks for sharing. I’d like add some other great tools: 1- Outreach.io (Paid) - Send follow-up emails; 2- ReplyUp.com (Freemium) - Send follow-ups emails; 3- WhoIsVisiting.com (Paid) - Identify unknown B2B website visitors; 4- Found.ly (Paid - It's us) - Sales prospecting tool on LinkedIn; 5- Attach.io (Paid) - Viewer engagement analytics for presentations; Thanks
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  • @Daniel Proczko good question about CAN SPAM. The law states that you must make it apparent for how someone can be removed. This could be an opt-out link in the email, or you can instruct the prospect how to reach you to be removed, ie: If you no longer wish to receive my emails, please reply to this message.
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  • Where does all this fall under the CAN-SPAM laws? These are not transactional emails, as there has not been any purchase or prior relationsship. I assume these type of emails are being sent more than once per day and potentially used in bulk. I believe these would require an unsubscribe link or opt-out message. Am I correct?
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  • Great templates. A big benefit for our outbound strategy has been in finding and building targeted lead lists using Found.ly. This has been instrumental in us growing our outbound sales prospecting.
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Cold Emailing Templates For Prospecting

  1. 1. Cold Email Templates Generate Appointments and Leads With Email
  2. 2. Reach Decision Makers Track Who’s Interested Warm Up Cold Prospects BuzzBuilder is a powerful prospecting automation platform that delivers qualified leads and appointments to your inbox. See how it works!
  3. 3. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #1: The Teaser Break The Ice and Find the Decision Maker Most prospects won’t accept a request for a meeting from an unknown person. Therefore, before contacting a new prospect, send an initial “teaser” email that helps you break the ice and make a non- threatening introduction. This email could also name- drop others in the company you are planning to contact. The “call to action” in this email is very subtle, and generally sets the stage for a follow-up email where you will ask for an appointment. COLD EMAIL TEMPLATES ••• 2
  4. 4. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #1: The Teaser PRE-CALL EMAIL TEMPLATES ••• 3 Hi Joe, I’m working on a project with XYZ Company and they have been able to (mention goals or results achieved). I understand that you might also be involved in similar initiatives and wanted to see if you would be the most appropriate person to talk to. How does your calendar look for a conversation? Otherwise, if there’s someone more appropriate for me to talk to, please let me know. Regards, Your Name Name drop similar companies you’re working with. Mention a challenge or initiative he is focused on. If you’re unsure, talk about an industry trend. Confirm that he is the right person and ask for a referral.
  5. 5. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #2: The Call To Action Follow Up and Gain Commitment Email #2 should be sent 24-48 hours after Email #1. This message delivers a subtle value proposition without giving away too much information. It’s important not to talk a lot about your product or solution. Keep the message high-level and focus on the prospect’s issues and initiatives. PRE-CALL EMAIL TEMPLATES ••• 4
  6. 6. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Email #2: The Call To Action PRE-CALL EMAIL TEMPLATES ••• 5 Hi Joe, I sent a quick introduction earlier this week and wanted to see if you would be the most appropriate person to talk to about ___________ or if you’d suggest I discuss this with (another department) instead. As I mentioned in my last email, we have a process/tool/program that helps (insert Titles) reduce/eliminate/decrease (mention a challenge) and improve/ increase (mention benefit or result). This is already being use by companies in your industry such as XYZ and ABC. How does your calendar look to explore this approach with your team? If you’d like more information before we talk, here are a couple website links: Topic #1: www.websiteadress1here.com Topic #2: www.websiteaddress2here.com Continue to name drop other people you are also contacting. Mention potential changes that would need his involvement. Create a primary call to action, such as a request for an appointment. Create a secondary call to action, such website links or a landing page.
  7. 7. Share The Love PRE-CALL EMAIL EXAMPLES Now that you’ve seen the general Cold Email approach, it’s time to create your own messages. We included a couple of different examples that you can borrow from. PS: Keep your emails conversational and make sure they show your personality (the one you show your clients, not the one who comes out at the bar).
  8. 8. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 1: Email #1 Hi Mary,   I’m writing you in hopes of finding the person who manages the business development strategy for your enterprise sales team.  If it makes sense to talk, please let me know how your calendar looks for a conversation.   BuzzBuilder is a prospecting automation tool being used by software companies such as ABC and XYZ. Their sales teams have used our tool to eliminate the need to cold call and increase their appointments by more than 300%. Because we make it easy for you to connect with decision makers, you’re able to spend less time chasing prospects and more time closing deals. What does your calendar look like to talk further?  Otherwise, if there’s someone else you suggest I speak with first, please let me know. PRE-CALL EMAIL TEMPLATES ••• 6
  9. 9. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 1: Email #2 Hi Mary,   I’m circling back from my email earlier this week and wanted to see how your calendar looks for a conversation.   As I mentioned, we’re working with several software companies such as ABC and XYZ. Their sales teams have used our prospecting tool to increase their appointments by more than 300%. They’ve achieved this because it connects them with qualified decision-makers the moment they’re available to talk. Ultimately, you’ll no longer need to cold call, leave endless voice mails, and waste time chasing prospects who aren’t interested. Instead, your reps will spend their time closing deals while BuzzBuilder finds them qualified leads. What does your calendar look like to talk further?  Otherwise, if there’s someone else you suggest I speak with first, please let me know. PRE-CALL EMAIL TEMPLATES ••• 6
  10. 10. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 2: Email #1 Hi Joe, I'm preparing to reach out to Sue Johnson in HR about the recruiting strategy for hiring salespeople at ABC Company. I understand that you would also be involved in something like this and I had a few questions for you. I'll plan to contact you in the next couple days. Otherwise, if there is someone more appropriate for me to talk to, please let me know. I look forward to our conversation. Regards, John Doe PRE-CALL EMAIL TEMPLATES ••• 6
  11. 11. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 2: Email #2 Hi Joe, I’m planning to reach out to Sue Johnson to talk about improving your sales recruiting process as you hire new Reps, and wanted to see how your calendar looks for a conversation about this. We have a tool that helps recruiting teams attract top-performing salespeople. It reduces the amount of time you need to spend interviewing candidates and identifies people who will ramp up quickly and start producing. How does your calendar look to talk more about this? Otherwise, if I should direct this toward a different person, please let me know who to contact. In the meantime, here is more information you can preview: Best Practices in Hiring Salespeople: http://www.omghub.com/ Regards, John Doe PROSPECTING WITH EMAIL ••• 7
  12. 12. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 2: Email #3 Subject: Trying to reach you Hi Joe, I tried getting in touch a couple times last week and thought this week might be easier for us to connect. As I mentioned, we have a tool that helps recruiting teams attract top-performing salespeople. It reduces the amount of time you need to spend interviewing candidates and identifies people who will ramp up quickly and start producing. How does your calendar look to talk more about this? Otherwise, if I should direct this toward a different person, please let me know who to contact. In the meantime, here is more information you can preview: Best Practices in Hiring Salespeople: http://www.omghub.com/ PROSPECTING WITH EMAIL ••• 7
  13. 13. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 3: Email #1 Hi Mary, I wanted to make a quick introduction before calling to coordinate a meeting between your sales and marketing departments. We recently launched a sales automation tool with several Telecom companies such as ABC and XYZ that has generated appointments and inbound leads for the sales team. I understand you're involved in the lead generation and business development efforts. I'll plan to contact you in a couple days. Otherwise, if there is someone else that I should contact instead, please let me know. Regards, Johnny Appleseed PROSPECTING WITH EMAIL ••• 8
  14. 14. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com Example 3: Email #2 Hi Mary, I wanted to see if you received the email I sent a couple days ago about coordinating a meeting between your sales and marketing teams. How does your calendar look to connect? We recently launched a unique prospecting tool with several telecom companies including XYZ and ABC--this tool helps them connect with executives without cold calling and generate 300% more appointments. Because it’s completely automated, our team will spend less time chasing prospects and more time closing deals. How does your calendar look for a conversation? Otherwise, if there’s someone else you’d suggest I contact, please let me know. In the meantime, here is a brief video you can preview: BuzzBuilder Overview: http://www.buzzbuilderpro.com/email-marketing-solution Regards, Johnny Appleseed PROSPECTING WITH EMAIL ••• 9
  15. 15. Share The Love MORE FREE TOOLS AT BuzzBuilderPro.com You May Also Like... The Ultimate Guide to Selling With Email As it becomes harder to reach prospects over the phone, email has steadily become a popular tool for salespeople. In this guide, we share examples of emails that can be used to supplement your phone calls and increase your success rate. Takeaways: 1. Get the attention of cold prospects 2. Follow up with existing prospects 3. Re-engage prospects who stopped returning your calls
  16. 16. Reach Decision Makers Track Who’s Interested Warm Up Cold Prospects BuzzBuilder is a powerful prospecting automation platform that delivers qualified leads and appointments to your inbox. See how it works!

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