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Strategy for content with local and global sites by Romain Gauthier

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Global to Local: Strategy for content with Local sites vs Global sites and how to make them work - Local sites manager - Romain Gauthier, Product Manager -Marketing Factory , Jahia.

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Strategy for content with local and global sites by Romain Gauthier

  1. 1. © 2002-2018 Jahia© 2002-2018 Jahia Strategy for content with Local and Global sites By Romain Gauthier Product Manager
  2. 2. © 2002-2018 Jahia Many brands struggle to efficiently localize their digital presence
  3. 3. © 2002-2018 Jahia Digitall US Headquarters Canada Australia UK Belgium France
  4. 4. © 2002-2018 Jahia Think globally, act locally Think and act globally, and locally
  5. 5. © 2002-2018 Jahia Global Local
  6. 6. © 2002-2018 Jahia Mapping business challenges to content management capabilities Objective for the global team Capability Objective for the local team Brand consistency Design Deal with limited resources Keep control Permissions Be autonomous Open new markets Site factory Time to market Manage market specificities Multi languages Translate to local language
  7. 7. © 2002-2018 Jahia Today with Jahia DX ● Fine grained permissions ● Easily create new sites ● Reuse one design for several sites ● Use prepackaged sites to get started easily ● Manage one website with several languages
  8. 8. © 2002-2018 Jahia Mapping business challenges to content management capabilities Objective for the global team Capability Objective for the local team Brand consistency Design Deal with limited resources Keep control Permissions Be autonomous Open new markets Site factory Time to market Manage market specificities Multi languages Translate to local language Share content ? Reuse content
  9. 9. © 2002-2018 Jahia helps your local teams ● Reuse content created by the global team ● Ensure the content is up to date ● Translate the localized content Local Site Manager ...without losing the ability to create new pages and content
  10. 10. © 2002-2018 Jahia© 2002-2018 Jahia DEMO
  11. 11. © 2002-2018 Jahia ● Enables granular localization of only what you need ● Supports different levels of autonomy for each local site Benefits Local Site Manager ● Allows local authors to “detach” from global ● Eases translation flow ● Leverages multi-sites & translations features of DX ● Supports Marketing Factory, Form Factory & DX integration capabilities
  12. 12. © 2002-2018 Jahia ● Re-attach page to global? ● Prevent local authors to detach some content? ● Ensure that “work in progress” global content is not synced? ● Email notifications? What’s next? Keep improving the UX! Local Site Manager
  13. 13. © 2002-2018 Jahia

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